It’s easy to feel like a misfit in today’s world if you’re redpilled. The whole world around you is alien to what you believe. Ads constantly feature gay or mixed-race couples. Sports leagues bend the knee for Black Lives Matter. Family and friends speak of the horror of systemic racism and how we need to end white supremacy. The average person is thrilled with the latest capeshit film. It’s a disorienting world out there, and seeing the truth makes you feel like you’re an outcast.
But we still are the normal ones in an abnormal world. We just lack the conscientiousness to go with the flow. Conservative writer Ed West made an astute, yet overly pessimistic, point about this recently. He argued that the conscientious among us — you know, the people who would’ve been staunch conservatives in the past — are now fervent believers in the new order.
West highlighted English soccer coach Gareth Southgate as an exemplar of this type. Southgate is no Left-wing freak. He’s the archetypal man, in many ways: athletic, assertive, and appealing to all sectors of society. He even wears a suit on the sidelines, a sure sign of lower-case c “conservatism.” But, in spite of his square image, Southgate championed the idea that the English national team stands for a new, multicultural, multiracial identity. “It’s their duty to continue to interact with the public on matters such as equality, inclusivity, and racial injustice while using the power of their voices to help put debates on the table, raise awareness, and educate,” he wrote in a letter about his team last summer.
West argues that Southgate’s adoption of wokeness proves the culture war is over:
That someone like Southgate would support England players taking the knee, the gesture associated with Black Lives Matter, is telling, then, about how far social attitudes have changed in the last few decades. Although Southgate felt the need to write an elegant defence, it’s perhaps more surprising how little opposition taking the knee faced, and how even most critics proclaimed to support BLM’s aims, if not methods. Indeed, it’s arguable that there has never been so little doubt in public life about what is morally wrong and right, at least in our lifetimes.
The year 2020 marked a convenient end to the cultural revolution, because of the vastly different nature of the protests that took place that summer, compared with 1968. In the late Sixties, student radicals were protesting against the system. American academia itself was politically mixed; there were around three Democrat professors for every Republican — it’s now about 15 to 1 — but the higher echelons of the Ivy League were quite conservative. The Boston Brahmin elite were still pretty traditional, as was big business (although, not coincidentally, far more egalitarian than it is now). The Army was obviously very Right-wing, and one of the causes of student protests was the prospect of being drafted into a war to defend the honour of a conservative American establishment.
He argues that the West experienced a cultural revolution starting in the 1960s and that it has ended with Black Lives Matter and #MeToo. Much of his column makes fairly common arguments about the new order being intolerant and demanding moral conformity among all citizens. He laments the loss of relative cultural freedom in the late twentieth century and the fact that comedy is dead. Dissent is no longer tolerated; we’re now in an age more like the 1950s than the free-ish 1990s.
West says this has been accomplished by turning the moral patrollers of the past from church ladies into woke wine aunts:
The way in which the Left had taken the role of the Right was best summed up by Scott Alexander, who asked what happened to the stodgy old conservatives who used to enforce public morality in the Fifties. Where would they be now? Of the archetypal disapproving great aunt figure, he said, it’s hard to argue she is “not a proud leftist by now, still chattering about how scandalous it is that people read books with the wrong values, still giving her terminally uncool speeches to the school board about how they had better enforce her values on the children”.

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This is true, but you’ve certainly heard it before. What is more interesting is his point about Gareth Southgate and the conscientious men who promote social orthodoxy. Our society is filled with men like Southgate who will happily parrot the party line about race, gender, and political issues. Much more so than church ladies, men like this inform other men about the proper things to believe and oppose. These men are respected and treated as the standard-bearers of normalcy. What they say is treated as good and normal.
There are plenty of examples of Southgate types being used to enforce social orthodoxy. It’s typical among athletes and coaches. Alabama football coach Nick Saban endorsed Black Lives Matter last year. Saban, a hard-nosed coach beloved by red state Alabamians, even marched with his players in BLM protests.
Former NFL quarterback Drew Brees, a devout Christian who caused controversy by opposing anthem-kneelers, enthusiastically took up the League’s social justice activism in his last year of play. He put the name of a violent black felon shot by police on his helmet to support BLM. Brees, along with Tom Brady and many other NFL stars, signed a letter demanding an end to qualified immunity for police, a practice that protects law enforcement from frivolous lawsuits.
This happened after every sports league became a propaganda vehicle for BLM. Even Nascar–a sport with an overwhelmingly white, conservative fanbase — blared race propaganda and cracked down on the Confederate flag.
Other standard-bearers of male behavior likewise followed suit. Senior military commanders now openly praise critical race theory and mandate it for their troops. High-powered corporate executives require it and undergo the anti-white training themselves. These men set the standards for the middle class and what’s considered respectable.
Popular media still relays the stereotype of the stodgy, bourgeois dad who doesn’t like cultural change and looks down upon new fads. They may indeed still be reluctant to see change, but they’re no longer enforcing any old norms. They’re not expecting people to follow the old bourgeois norms about sexuality or religion. The new norms are about checking their white privilege, loving gay couples, and adoring black culture. The stodgy middle-class normie knows this is the new morality and they happily follow it. The abnormal people are those who cling to the old norms. They rock the boat and make their peers look disreputable. Rather than shaking their heads at transgender kids, they rage at people who don’t wear a mask outside.
The normie is no longer normal. They’re in fact quite strange when compared with past generations. We now live in an insane world with insane standards, so it shouldn’t be a surprise that the herd is now also insane.
The American Right is a counter-culture, for all intents and purposes. It rebels against prevailing social norms and gravely offends our new moral guardians. A lot of people like the idea of being a rebel, but don’t like the consequences. It can mean social ostracism and even loss of employment. But the truth is too hard to ignore. One can’t hide the truth behind sports and bro talk forever. Only the true herd animals can say 2 + 2 = 5.
We are normal. What we believe was what most people accepted as true for most of human history. Today’s society is an aberration. However, bear in mind that even though the normies may be brainwashed by the media and “respectable” figures like Gareth Southgate, it isn’t a reason to completely alienate yourself from them. Acknowledging that you’re part of a counter-culture does not mean sealing yourself off in a ghetto. You still have to make yourself presentable to sympathetic audiences, even if they may hold some cringe beliefs.
We need to win figures like Southgate back to the side of sanity. That won’t happen overnight, of course, but once we have figures like him who are willing to stand up for the truth, victory will soon be ours.
* * *
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20 comments
Hey, hey. I believe in the vaccine and masking. I don’t meet with the unvaccinated. Sanity!
Seriously? Still?
How are you sure you’re not meeting with the unvaccinated? Are you asking to see their papers? It’s possible us unvaccinated are also a bunch of liars when it comes to enjoying screwing with your type.
First paragraph = me.
I lived in a hyperblue city. My friends are all people who like to be agreeable and feel comfortable, so they choose the Matrix. I feel like an atheist in Mecca.
We are normal.
We believe in God.
We are normal and we want our freedom!
I wonder how long a society whose entire culture is based on lies, can survive? The Soviet Union probably wouldn’t have made it past 1943 if it hadn’t been propped up by the West and its suicidal tendencies. Lasted less than a century even with all the help it received. This present society has to be close to collapse.
When the money goes bad it’s game over for the Left Wing Establishment and its acolytes, they will be hurled into the ditch in the blink of an eye. The only thing propping up the whole rotten edifice of the West in general and the U.S. in particular is money printed ad infinitum backed by not even one grain of gold. It’s debt piled up by the mile that keeps the decrepit machinery working, debt piled upon debt never to be repaid except with more debt.
The debt mountain cannot withstand much higher interest rates which are inching up now as inflation starts its race ever higher. Either the U.S. Government drastically increases interest rates like in 1979 to stifle inflation which also collapses the economy or the Government lets inflation rip which simultaneously destroys both the value of the debt and the U.S. dollar.
The thoroughly corrupt Establishment is boxed in now by decades of its profligacy, self dealing, corruption, incompetence, war mongering and a dementia addled President combined with an angry, dumb, cackling mulatto waiting to become the next Mr. President.
https://youtu.be/yyFieAbbxbE
To quote another great American thinker recently in the news with a fondness for hideous wogs: “Bring it on!”
You win the internet today.
The U.S. military is what backs the dollar. Right now the military is weak, well at least the morons running it. If a country like china tests the strength of the military, and therefore the dollar, things can get real bad.
Yet another reason to get into prepping. As far as sports and the military go, will enough people turn away from both to make a diffrence? There are some signs of hope. This past olympics had very low ratings, enough to the point where it effected advertisers. The U.S. military, which has become woke, just had it’s worst defeat.
Situation: Unlikely
The people like Southgate are not in any way motivated by morality. You must have spine and sense to go against the hedonistic technocracy. Trying to red-pill normies over a few short months to a year will not happen. At this time, we have reached saturation point; whoever will be convinced of the argument are now beginning to ask the questions, those that do not question it now will never question the system at another time. They are willingly ignorant–not blind or misinformed.
MastercraftMainframe: Well said.
Figures like that will not risk there wealth and status. They are trying to get brownie points with the new rulers. If they suck up to the bullies, maybe they won’t be targeted. In the long run, it won’t work.
Exactly right. Most people (normies) understand where power is and what ideology power wants you to believe and then act accordingly. You convince people like Southgate by seizing power and making a new official ideology. I’ve spent most of my life in University and I’m convinced that if the Nazi party took power tomorrow the same professors who preach about the importance of diversity now will start goose stepping and zieg hieling before the end of the semester.
I remain completely silent, in my country of residence, which is no longer my true home. You could argue I’m weak, and that’s fine, but I’m not economically independent nor do I have an appetite for conflict. I remain silent, and I will leave for a more free country when I am able to.
White man allowed his idiot self to be dispossessed. He enjoyed himself, and did nothing on those rare occasions when he intuited things were moving in a bad direction. I myself, perennially awake and prescient (as many of my now 30-40 year or more long friends admit), went through cycles of getting burned out with trying to awaken people. “The future is going to be bad!” “Maybe, but I got bigger problems right now, so shut up, Shang!”
We normals were conquered without fully realizing what was going on. Now idiot white man’s children or grandchildren are feeling the early stages of what it means to be a conquered people. The “Tartar yoke” and all that.
Nothing good will happen unless we make it happen. EVERY trend determining white survival is negative. Having abstract discussions of arcane philosophers (or … runes! or movies) is fine for intellectuals, but we shouldn’t confuse this with real action, even real intellectual action. Our battles will not be won by ideas. Sam Francis mocked that notion 30 years ago in his essay “Beautiful Losers”, about the already then evident failures of American conservatism.
The only hope for white survival is ethnostatist secession and the fight for new sovereignty. I suspect we all agree on that point, one especially relevant to the American context. But how do we actually get there? I promise one and all, it won’t be via mass intellectual or cultural change (we do not control the culture, and never will – until we have achieved the ethnostate). It will only be via serious strategizing, and then dedicated organizational activity.
The strategy is relatively simple. We must continuously propagandize the accurate concept that whites are moving (really, being herded) along a continuum the end results of which are communal second class citizenship, then loss of any hope of controlling our destinies, and finally, simple enslavement. Further, that the only hope for avoiding this fate is conservative red state secession from the Union.
I like continuous philosophical refinement, but we don’t really need it. We do need to get the basic white preservationist message out (“life will only worsen” + “red state secession is the only hope”), as widely and as often as possible.
Beyond that, we need to develop arguments for encouraging, and then actual methods of facilitating, prowhite territorial relocation and ingathering. We need to form a national, dues paying organization (almost certainly America First / civic nationalist to start – but it’s the raw human material suitably corralled that we must first obtain) whose purpose is to develop a new community – let us say, normiecons (amongst whom will be a disproportionate number of our cadres) wanting to live together in likeminded communities. This is already happening informally and in non-organized fashion, as ever more white conservatives flee blue states for red states. But we need to build the “pioneer pipeline to the Pacific Northwest”. We need to get white nationalists to get off their asses and relocate themselves to a small number of geographically contiguous, already red states. The ethnostate must have both a large white normiecon base to start, and a core white nationalist nucleus within it to influence neighbors and lead the future struggle for state secession.
Everything prowhites do should be oriented towards furthering this basic education in the reality of white dispossessionary oppression, and then encouraging relocation with a view to eventual secession as the only hope to avoid worse future oppression.
Secession is a pipe dream. Never gonna happen. Some true patriots tried that 160 years ago, almost pulled it off and quite possibly may have had they gotten their hands on that gold coming out of California. The idea of state’s rights was crushed by the end of that conflict and pretty much remains that way today. The federal government is exponentially bigger and stronger than it was in the 1860’s and keep in mind that biden already floated the idea of dropping nukes on gun-toting Americans. As good and absolutely reasonable as secession sounds, just don’t see any realistic possibility of that happening until this country implodes on itself. Maybe we should hope for that sooner than later.
But that’s my whole point. White patriots need to be ready – redpilled, relocated, organized, elected at the state level – to make their move when the times are auspicious. If we don’t start organizing now, we will never be able to take proper advantage of future opportunities for radical change (and there will be such I am certain). Besides, what’s the alternative to my suggestion?
I just think the use of the term secession might not be the best, my bad for failing to state that earlier. I think that for a lot of people, who aren’t very intelligent, that word carries a lot of weight and a negative connotation whether you or I agree with that or not. With that being said, I absolutely agree with what you are saying. It will probably materialize more organically out of necessity rather than choreographed or planned.
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