Black Friday Special
It’s Time to STOP Shopping for Christmas
Greg Johnson
Audio version: To listen in a player, click here. To download the mp3, right-click here and choose “save target or link as.”
Did the system cancel your Thanksgiving? Time to cancel their Black Friday.
Even though I am an unbeliever, the Christmas season is my favorite time of the year. Christmas, like dogs, brings out the best in people. It awakens a desire to beautify one’s world and adorn one’s soul with good deeds.
The worst kind of evil is not merely harming people, but harming people by exploiting their goodness. A pickpocket merely steals your money. A con artist who steals your money by saying that he is collecting donations for a good cause also penalizes virtue and undermines the trust that is the foundation of civilized society.
That is why I despise the commercialization of Christmas. There is a whole economy of “fourth quarter” industries that depend on Christmas giving. Advertisers whip us into materialistic frenzies, so we rack up huge credit card debts. Traditionally, Christmas shopping begins after Thanksgiving. But recently, it has been creeping back toward Halloween. If capitalists had their way, of course, we would be listening to Christmas muzak and pushing shopping carts in midsummer.
But there is a limit to when Christmas shopping can begin. If religion had anything to do with it, the absolute limit would be Easter. But economics is the deciding factor here. And in economic terms, Christmas shopping cannot begin until consumers have paid off their credit card debts from the previous Christmas.
The Friday after Thanksgiving is now called “Black Friday.” Traditionally, a Black Friday marks a massacre or disaster, and for consumers, I suppose it is. Merchants may be in the black, but consumers end up in the red.
It is too soon for White Nationalist politics in the United States. But racially conscious people still want to “do something.” The best thing we can do is make ourselves strong as a community. And the best way to do that is to become as independent as possible from the existing political and economic system. The Christmas season is the best time to begin that process, because it is the time when we spend the most money on the dumbest things in the dumbest way in the least amount of time.
So it is time to STOP shopping for Christmas.
Take a holiday from holiday shopping.
Stop running yourself ragged running up debts.
1. Don’t go into debt. Freeze your credit cards. Literally. Go to the kitchen, fill a container with water, put your credit cards in it, and stick it in the freezer. Don’t even think about thawing them out until January. And when January comes, resist the temptation and see just how long you can go without them.

You can buy Greg Johnson’s Confessions of a Reluctant Hater here
2. Give the gift of freedom. Make a list of the people with whom you exchange gifts. If you have enough ties, enough sweaters, enough useless “novelty” items and your friends do as well, call them up and propose that you let one another off the hook.
3. Regift. Admit it, the thought has crossed your mind. I have done it countless times, usually with sweaters. A lot of people buy gifts just to buy gifts. What are the chances that they know you well enough and have the time and the taste to find you the perfect gift? This means that the first time around, many gifts do not reach the right recipient and end up unappreciated. Regifting is a way of helping them find the right home, at no additional cost and with the added benefit of reducing clutter. I start thinking about regifting well in advance (on the previous Christmas day, truth be told), whereas many people choose gifts at the last minute.
4. Create, Reuse, Refurbish. Can you make your own Christmas cards, wreaths, and ornaments? Do it. Were your garden and fruit trees unusually productive? Consider giving preserves or pies for Christmas. If you have a particular talent for making bread or brewing beer or bottling wine, give those for Christmas. Old furniture is usually better made than new stuff. Learn to refinish and reupholster. Do you bind books? Offer to rebind a friend’s favorite book. Do you sew, knit, crochet? Make something. Between now and Christmas, you have plenty of time to do any of these things. You even have time to pick up new skills.
5. Teach, Encourage, Empower. Do you have talents and skills you can teach your friends? Give them “gift certificates” (hand-made, of course) entitling them to lessons. Do you play the piano? Offer the children of your friends some introductory lessons. Do you know how to maintain and repair your car, your air conditioner, your bicycle, your appliances, your plumbing, your lawnmower? Well, most of your friends don’t. They spend hundreds of dollars every year repairing or replacing items that they have not maintained properly. Give them lessons, and you will help them save money and become more independent. Are you a great cook? Give your friends cooking lessons. People spend enormous amounts of money eating out. When they can make better food cheaper at home, they will not need or want to.
If you still have gifts to give after running through the above list and you are compelled to go shopping, consider the following rules of thumb.
6. Buy from local, small businesses, not big chains.
7. Buy goods made by white people around the world, not non-whites.
8. Patronize artists and craftsmen, not mass producers of plastic junk.
9. Keep your money in the racially conscious community. Buy from racially conscious publishers, booksellers, and other merchandisers. Readers, please post links to racially-conscious or simply nice, white businesses, artisans, etc. in the comments to this article.
No, I am not Scrooge. I am not the Grinch. I am not trying to steal your Christmas. I am merely suggesting that we celebrate Christmas intelligently and creatively, in ways that enrich us as a community rather than impoverish us, in ways that empower rather than weaken us. Decommercializing Christmas and reconnecting it with family and community will actually make it more meaningful and fun than ever.
Merry Christmas from everyone at Counter-Currents!
Source: Greg Johnson’s Confessions of a Reluctant Hater
* * *
Counter-Currents has extended special privileges to those who donate $120 or more per year.
- First, donor comments will appear immediately instead of waiting in a moderation queue. (People who abuse this privilege will lose it.)
- Second, donors will have immediate access to all Counter-Currents posts. Non-donors will find that one post a day, five posts a week will be behind a “paywall” and will be available to the general public after 30 days.
To get full access to all content behind the paywall, sign up here:
Paywall Gift Subscriptions
If you are already behind the paywall and want to share the benefits, Counter-Currents also offers paywall gift subscriptions. We need just five things from you:
- your payment
- the recipient’s name
- the recipient’s email address
- your name
- your email address
To register, just fill out this form and we will walk you through the payment and registration process. There are a number of different payment options.
Black%20Friday%20Special%20It%E2%80%99s%20Time%20to%20STOP%20Shopping%20for%20Christmas
Enjoyed this article?
Be the first to leave a tip in the jar!
10 comments
Well said Greg. I believe Mr. Goad provided a couple links to soap businesses with a racial conscious. That’s a start. Looking forward to seeing many more on the comment thread here.
Does anyone have a link to the tea company owned by the nice British lady?
https://www.grandmatowlers.co.uk/
Thank you. I’ll pass it on to my cousins in Dorset as well
These people support RamZPaul and Zman: https://havamalsoapworks.com/
Fantastic initiative: a small step towards building a parallel polis.
Here’s my small contribution:
https://www.oxyflowpro1.com/#/
These masks are great. I bought two. They look like a normal mask, but they allow the flow of air. I’ve even used them in airplanes. And they are not illegal, because legislation does not specify how thick the mask cloth should be.
The owner of the company is Peter, a nice White guy who lives and works in Newmarket, Northern Ontario.
Also, Andrew Torba, from Gab, is also working on connecting parallel Christian businesses. Perhaps we should join forces.
There is a long list of businesses here: https://gab.com/4th
Also you can get art from Owen Cyclops (@owenbroadcast on Twitter and Gab).
We have no such thing as Thanksgiving here in Europe but the soulless capitalistic cultural imperialism bleeding from the rotten heart of America has brough us “Black Friday” too, pronounced in American English with that Yankee R but uttered in the local Non-English accent, creating that lovely globohomo linguistic Frankenstein vibe. It’s become nearly ubiquitous in advertising in just a few years time and I find it abominable, as do many others who see it for the cynical pointless rootless cashgrab that it is.
Somewhat related. https://www.cancelthiscompany.com/index.html
That should be a habit throughout the year. Although it’s increasingly hard to avoid doing business with the pro-Liberal-Imperialist companies, I’ve been doing my small part by purchasing most of my clothes from Thrift Stores. I stopped buying from Amazon and other well-known retailers.
Comments are closed.
If you have a Subscriber access,
simply login first to see your comment auto-approved.
Note on comments privacy & moderation
Your email is never published nor shared.
Comments are moderated. If you don't see your comment, please be patient. If approved, it will appear here soon. Do not post your comment a second time.
Paywall Access
Lost your password?Edit your comment