Taking a tremendously daring stand for the silenced and marginalized.
4,149 words
In recent times, Woke Capital has become increasingly aggressive. The results included strange virtue-signaling the likes of which would have been unimaginable until not long ago. How much can the Limousine Leftists rub our noses in their bizarre values before customers refuse to put up with it? As the proverb goes, “Get woke, go broke.” More to the point, how long will it take for the corporations to learn the lesson?
Although big business can’t send anyone to the gulag, their embrace of the Loony Left should be concerning. Even if one were to ignore the fact that plutocrats pull major strings in the government — it’s hardly an exaggeration to think of the Deep State as a white-collar mafia — businesses collectively wield a tremendous amount of soft power. That can set the tone for the culture, as Sam Francis observed. Moreover, although corporations don’t have military forces (except when they borrow ours) or police, they have other ways they can be capricious and tyrannical.
Monopoly capitalism has lately been abusing individuals by depriving workers of their livelihoods, shutting down participation in the marketplace of ideas in cyberspace, conducting digital book burnings, restricting access to online payment processors, and even closing bank accounts, all if they don’t like someone’s politics. A constellation of corporations called the mainstream media serves as The System’s propaganda arm. It’s time to do away with the silly libertarian notion that private enterprise is a domain of freedom. Moreover, the once commonplace notion that big business and big government are in opposition to one another is no longer tenable. In fact, the worst is when the government, monopoly capitalism, and Leftist activist foundations are in bed together.
Woke Capital’s motivations
Politicization of businesses is nothing new, but the degree of it has increased tremendously in recent times. Injecting Leftism into corporations might be tolerable — barely –to a modest extent. Ideological balance would help, too, with at least a few Right-leaning companies to even things out. (Once upon a time, there used to be a libertarian/objectivist inclination in high tech. That seems to have disappeared, with Left Coast values now hegemonic over cyberspace thanks to the Tech Tyrants in the buckle of the Granola Belt.) The great majority of companies should be politically neutral, which is quite proper for a business. All told, there would be something for everyone, and Adam Smith’s “Invisible Hand” would correct any excesses.
When it seems apparent that 99.5% of all major corporations are singing from the same hymnal in the Woke Death Cult, then business becomes yet another institution delivering full-spectrum ideological saturation. A Neoreactionary analysis of the phenomenon found only one company listed in the Dow Jones and S&P 500 indices that didn’t virtue-signal in some way. It’s quite a stunning picture of conformity. The 99.5% figure thus may indeed be accurate rather than hyperbole, unless they missed something:
The comparatively subtle “we embrace diversity and inclusion” crap is actually more dangerous than the outrage generating calculated PR “gaffe”. It’s a matter of boiling the frog vs sautéing it, though both ultimately move the Overton window left. And this is the point I try to get across. In fact, when I first started, I tried to find woke tweets from every company on the Dow and S&P 500 I could think of. Name a company, I’ll show you Cathedral propaganda. To date, I know only ONE publicly traded company where I couldn’t find any woke signaling whatsoever. I’m not going to reveal which company, as I wouldn’t want to bring the Eye of Soros down upon them.
The analysis also looked into the motives of companies to embrace this type of politicization. In brief:
- True believers: Key figures who are committed to Leftist ideology and integrate it into corporate culture.
- Havel’s greengrocers: Politicization used as a perfunctory display of allegiance to the dominant ideology, though without genuine enthusiasm, being done primarily to allay any suspicion that they dissent.
- Cynical opportunists: Virtue-signaling is regarded purely as a marketing strategy used to attract certain types of customers, estimating that it will be a net benefit.
It’s overall a solid analysis. The following discusses how the corporate mentality along with external pressure encouraged all this.
The corporate mentality
The business world sometimes gets weird. Since the 1990s, and perhaps going back much further, strange fads came and went. For instance, a hair-raisingly unlovely style of jargon became popular. Then elaborate mission statements written in this gobbledygook became trendy. After that it was naming software “Turbo-Something,” and then there was the “trust” game and other oddball stuff they’d do such as “team builders” (which was itself a fad that endured), the ISO-9000 cult, soon after that the Six Sigma cult, Agile/Scrum software development, the ugly Windows 8 logo’s minimalist aesthetic — the list goes on.
As soon as these things begin to pop up in one place, it soon it spreads like wildfire, until (in most cases) it falls out of fashion. Phenomena like this were endless fodder for parodies of workplace culture such as Dilbert and Office Space. But in this case, there’s no intentional transmission belt to keep everyone following a Party Line. Instead, such fads spread like memes, revealing a peculiar bovine hive-mind among the geniuses inhabiting the stratospheric layers of upper management.
Corporate executives are odd creatures in some ways, and rather predictable in certain regards. They do share some common traits. (The foremost is that they’re madly in love with themselves.) Apart from that, they’re good with business, and they surely know their industry well. But that’s no guarantee that they understand every facet of the company in detail. Likewise, contrary to the opinion of some of them, having a lot of money doesn’t mean that they’re competent to meddle in government, much less that they are uniquely qualified to run the world.
But despite the fact that they’re not always as smart as they think they are, executives can nevertheless recognize certain gaps in knowledge. They frequently consult experts as needed; it’s part of the job. Unlike Henry Ford, automotive CEOs don’t have to know how an engine works, or how to put together an assembly line; they hire people do those things. Other than that, executives might have to work with attorneys, accountants, regulatory compliance specialists, engineers, the tech people, payroll, advertising, human resources, and so forth. These might come in the form of outside consultants, hired as needed, or internal departments.
Proverbially, if the only tool in one’s toolbox is a hammer, then all problems begin to look like nails. Acting on advice by consultants often ends in cutting a check — something else corporate executives do quite frequently. They don’t necessarily do much deep analysis into where the money goes. After all, they’re relying on their experts to give their informed, professional opinions.
How the Woke Capital problem developed
Some businesses were early adopters of Leftist ideology and meant it. In the terms outlined above, they’d be “True Believers.” Later on, other corporations began to buy into these trends. Eventually, even previously apolitical companies came to see Leftist gestures as another of the routine tasks that “had to be done,” and as another facet of the business requiring an exotic skillset, not unlike regulatory compliance or maintaining a website. This started becoming a lot more noticeable during the Obama administration, with the bovine hive-mind driving the herd leftward.
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Soon enough everyone was doing it, mainly to signal their bona fides and ward off trouble. These are the “Havel’s greengrocers,” named after a hypothetical Czechoslovak citizen who posted a Communist motto on his storefront, hoping to make sure that he was staying on the government’s good side. Then there were the “cynical opportunists” who considered woke gestures to be a marketing gimmick to win brownie points with certain consumer blocs.
What was an executive to do to put the pieces together when all this became trendy? They did what they’ve always done: consult with experts and write a check. (If voodoo were to become the next corporate fad, a trendy CEO would bring in houngans from Haiti to the next Board meeting, twitching and babbling while in a spirit-channeling trance and sacrificing a goat in the conference room. After that he will buy a truckload of sigils and idols to consecrate the office to the voodoo pantheon’s Orishas and other archons.) Common specimens of experts in Leftist ideology include skintellectuals, diversity mystagogues, sociology graduates with the ink barely dry on their diplomas, empowered feminists with chips on their shoulders that are longer than their dildos, and squidlings with facial piercings aligned to receive transmissions from their home planet of Epsilon Eridani. The good news is that no goat sacrifices are involved; even chickens can get pretty messy.
Leftist social politics became another corporate fad somewhere along the way. (Leftist economic politics would be out of the question, of course. Paying reasonable wages to the people who actually get things done? Costs money! Nuh-uh! If pollution or horrible factory conditions cause bad public relations, shipping the jobs to the Third World is cheaper than fixing it; out of sight, out of mind, right? Labor unions? Perish the thought! If necessary, illegal alien scabs can be brought in who won’t complain so much.) Once upon a time, Leftists used to regard corporations with deep mistrust. They’re all greedy exploiters and capitalist running dogs, aren’t they? Then someone figured out that Leftists could be placated inexpensively with symbolic gestures such as virtue signaling.
Interestingly, the notable hyper-capitalist Ayn Rand sounded a distant early warning about corporate political compliance in 1957’s Atlas Shrugged. In that book, Leftist gestures — far less loathsome than what we see nowadays, but bad enough — and lobbying became merely others among the routine tasks that “had to be done”; another facet of the business requiring an exotic skillset. The book had plenty to say about the types who fit the bill! Just for starters, the protagonist contemplates her brother’s rise to power as a CEO, backed by the Board of Directors:
They talked about his gift of “making railroads popular,” his “good press,” his “Washington ability.” He seemed unusually skillful at obtaining favors from Legislature.
Dagny knew nothing about the field of “Washington ability” or what such an ability implied. But it seemed to be necessary, so she dismissed it with the thought that there were many kinds of work which were offensive, yet necessary, such as cleaning sewers; somebody had to do it, and Jim seemed to like it.
Unfortunately, the only things he was good at were schmoozing and claiming credit for his sister’s making the trains run on time. Otherwise, he was a complete bungler. Dagny’s boyfriend would soon face similar problems at his company:
Wesley Mouch, his Washington man, had told Rearden not to worry; the fight would be stiff, he had said, but the bill would be defeated.
Rearden understood nothing about that kind of a fight. He left it to Mouch and his staff. He could barely find the time to skim through the reports from Washington and to sign the checks which Mouch requested for the battle.
In the book, steel magnate Hank Rearden doesn’t get to his position by playing boardroom musical chairs. Rather, much like Henry Ford (another Hank!), he did his own research, built the company, and understood production. As for lobbying, though, Rearden had to hire a team of “experts” to look after the political front. Other than cutting checks, he paid little attention to these whiz kids and what they were up to in Washington. True to his type, one of them, Wesley Mouch, later bit the hand that was feeding him in a big way.
Where things went wrong
Courtesy of Stonetoss
So what happens when a corporation brings in anti-white grifters as consultants, or hires a batch of snowflakes fresh out of college who acquired a Chairman Mao complex thanks to Professor Dorkheimer’s indoctrination? One major effect was piggybacking political propaganda on commercial propaganda (better known as advertising). Rather infamously, there are those ads pushing race-mixing thanks to those advertising agency executives who besmirch the honor of their noble Hebrew ancestors. This has become so prevalent that it’s clearly not about selling more products; it’s to encourage Rassenschande.
That’s obviously a tremendously reckless thing to do with a company’s advertising budget. Commercials are meant to entice customers, but race-mixing disgusts normal people, and everyone knows that. It makes my eyes bleed even worse than the kissyface scenes in Brokeback Mountain. After seeing ads like that from certain companies, I’ve chosen to take my business elsewhere. This happened again quite recently: I was contemplating a big-ticket vacation package, but after their advertising department rubbed my nose in miscegenation, they could forget about getting my money. (I’ll take my 2,000 bucks and buy a week’s groceries instead.) Surely I’m not the only one who feels the same way. Insulting customers is terrible for business.
There’s something else far less noxious by orders of magnitude, but still quite curious: Why is it that when I check my retirement fund, the brokerage website shows nothing but black couples in their banner ads? Since they’re not race-mixers, it’s refreshingly normal, but still rather out of place. Did the company move its headquarters to Nairobi or Lagos? Are blacks their major customers? If banner ads for a high-finance website featured long-nosed guys in beanies with yentas wearing snoods, it would seem far more natural. That much I’d understand.
Racial agitation isn’t the only angle in politicized advertising, of course. There are other flavors in the cultural Marxism buffet as well. Likewise, there were a fair number of advertisements piggybacking feminism on commercial propaganda. The radical LGBTs got their licks in as well, of course.
To name one item, there was that horrible Gillette ad that ran during the 2019 Super Bowl. What were those people thinking to insult their customers like that? Putting that trash on the air was remarkably expensive, but merely a drop in the bucket compared to losing $8 billion. That’s quite a lot of lettuce, even by the standards of a large corporation. It seems a stretch to believe that this fiscal nosedive had nothing to do with former customers who were disgusted by the stunt. Did Gillette apologize, or at least try to back away from the abyss a teensy bit? As it happens, their head honcho defended the decision to run it in a style of reasoning evocative of both the “true believer” and “cynical opportunist” positions.
The problem with all this wonderfulness is that the money a company loses from their horribly tone-deaf stunts doesn’t belong to the CEO, much less the blue-haired terrestrial calamari in the advertising department; rather, it was entrusted to the company by their shareholders. This should’ve been the moment when Big Business discovered the adage “Get woke, go broke.” Unfortunately, they didn’t. Again, top executives seem to share a bovine hive-mind, and perhaps it’s difficult to reconsider when 99.5% of corporations are doing token genuflections at minimum.
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The moment after the Obergefell v. Hodges ruling discovered a new right in the Constitution that would have astonished its authors, the transgender fad took center stage. Whether one regards the phenomenon as a timely civil rights cause, a fashionable sexual fetish, or a politically-correct mass hysteria, it’s certainly been influential beyond what anyone could have anticipated. When businesses play along with this, it’s not about “inclusion”; it’s to make a statement.
When a women’s magazine nominated Caitlyn — formerly Bruce — Jenner as Woman of the Year, it was to proclaim to their readers that men can become women, and even do better at being women. Given the feminist catchphrase that “a woman can do anything a man can, but better,” this is a curious inversion! Astonishingly, Playboy ran a photoshoot of a ladyboy barely a moment after their founder Hugh Hefner began to assume room temperature. (It’s unlikely that this was as big of a seller at the newsstands as their Pamela Anderson editions.) Obviously this was meant to show that men should desire ladyboys. If the catchphrase which holds that “trans women are women” is true, then there would be hardly any need to showcase them. Spotlighting them conspicuously like this actually goes beyond the primary assertion; it’s as if to say that trans women are better than women. The chutzpah is unreal.
Have there been any Rightist corporations who attempted to balance the picture? The last gasp of that seems to have been Chick‑Fil‑A, during its 2012 controversy. Much unlike Woke Capital’s gaffes, customers reacted quite favorably. Mike Huckabee, one of the country’s better politicians, even called for a Chick‑Fil‑A Appreciation Day. When the date rolled around, they experienced a major surge in business. I recall driving by one location and saw customers enduring the heat in a long line that stretched out the door. After that the company officially became politically neutral, succumbing to pressure from those noisy Leftists.
Then, the deluge
In the annus horribilis of 2020, things got remarkably worse. In the wake of the Fauci Flu plandemic, the W6rld Ec6onomic F6rum’s “Gr6at R6s6t” made some new management fads popular. There was “stakeholder capitalism,” whatever the hell that’s supposed to mean, as well as phony corporate-friendly environmentalism. Some other fads bubbled up as well: critical race theory (CRT); environmental, social, and governance ratings (ESG); and diversity, inclusion, and equality (DIE). Gigantic portfolio management companies were becoming the crowbar for enforcing globalism, neoliberalism, and the cultural Marxist flavor of the month — not that big business ever was making valiant efforts to resist in the first place.
Then it got worse. In Minneapolis, a career criminal overdosing on fentanyl suffered a coronary while in police custody. As the media machine went into overdrive to fan the flames, and turned this Darwin Award laureate into the next “civil rights” martyr, and suddenly big companies around the country felt the need to make official indignant pronouncements about the matter, posting them on their websites and mass-mailing their customers. (I’ve stopped doing business with those that issued openly anti-white statements.) That was hardly the end of it, of course — because the criminal was black and the officers weren’t, it ignited three months of “mostly peaceful” rioting all across the country.
When mobs were routinely looting and burning businesses, and all too many Leftist municipal authorities were looking the other way — or worse, ordering the police to kneel to these wonderful people — what was a CEO to do? As always, their answer was to ask for advice and cut a check. In the most extravagant example, one major bank handed over a cool billion to Black Lives Matter. Other major corporations gave millions, tens of millions, and in some cases even a hundred million.
Was it a heartfelt show of solidarity, or were they just hoping their stores wouldn’t get plundered and torched? Whatever high-minded motives someone might ascribe it in terms of phony Leftist virtue, underneath it smelled like a massive payoff. This was neither the right thing to do, nor prudent. Submitting to a shakedown will guarantee future shakedowns — although at the time, it surely seemed the path of least resistance to all those executives who reached for their checkbooks. I should add that intimidation can’t be the only factor, since several of those who caved in operate mostly or completely online, and their property was thus in little danger. They were simply idiots who channeled massive amounts of money into anti-white agitation.
Amidst all that, there was a massive wave of rhetoric blaming whites for everything wrong with the world — some of the foulest seen since the 1960s. It’s as if every two-bit talking head was competing to see who could slag off whites the loudest. Of course, the mainstream media signal-boosted it. The next act was a wave of vandalism against monuments, again with municipal authorities looking the other way. What did the suits in the boardrooms make of all the chaos going on? Suddenly, this CRT/ESG/DIE stuff seemed less like a management fad and more of a necessity. One way of looking at it was as a new necessity similar to having a regulatory compliance department, except in this case it was political compliance.
Surely those days were a bonanza for those diversity mystagogues who were called in to deliver presentations to captive audiences of corporate employees. Although human resources departments had already assumed political compliance before that point, the bovine hive-mind was coming up with the next move. Many companies decided that standalone DIE departments were the next necessity. These turned out to be make-work programs for the usual sort of Leftists who emerged from college with their brains pickled in propaganda. There seemed to be no end of it, despite some early warnings that things were going too far.
There may now be a turning point at hand. The good news is that it may be possible that the post-2020 anti-white rhetoric has already peaked. There are some small but encouraging signs of this. I’m cautiously optimistic.
More good news is that businesses have nothing that the public does not give them. (Even those subsidized by the government still get the public’s money, even if indirectly.) If customers vote with their wallets and reject companies that don’t deserve our support, they dry up and blow away. This is similar to the Randian concept of the sanction of evil: the bad guys can’t win unless other people cooperate with them. It’s rather ironic, since Ayn Rand’s beloved big businesses are now the very institutions that are misbehaving.
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Will we find our voice at last? Will the Sleeping Giant finally awaken? Time will tell.
For now, there are some signs that the DIE fad might be wearing off. In the cases of at least some companies, all those political compliance departments are starting to look like dead weight under more sober analysis. I suspect their DIE staffers might not be making a very favorable impression. That would hardly be a surprise, since the usual types who take such jobs are nitwits with little experience of the real world, yet are confident that they know exactly how it should be run. Since an in-house DIE department doesn’t actually do anything productive, and would have to continually make itself look important to justify its continued existence. More likely than not, it would end up looking like a roomful of armchair Lenins who are drawing salaries while issuing increasingly bizarre statements and haughty diktats, all having little or nothing to do with the company’s actual business. Moreover, resistance is building.
With luck, the recent Bud Light imbroglio might turn out to be the Waterloo moment for Woke Capital. This event is one of the occasions that a corporation shot itself in the foot with a badly-considered advertising stunt. Their April partnership with a transgendered minor celebrity went horribly awry. Budweiser’s customers tend to be blue-collar types, and were especially put off by that. It’s hardly unprecedented for cute women to appear on bottles — buxom beer-hall waitresses carrying mugs of suds are practically an icon of Bavaria and its beer-loving culture. On the other hand, men generally don’t like being told that they should find gender-benders desirable, and likewise there’s not much for women to love about a female impersonator being put in the spotlight.
All told, it was as nonsensical as if the “True Believer” ice cream company Ben & Jerry’s were to start producing Pinochet Pistachio and Mussolini Maraschino. Their Left-leaning customers would never forgive them. But Ben & Jerry’s certainly understands that irritating one’s clientele just doesn’t work.
At the time of writing, Anheuser-Busch’s stock is still in freefall after six weeks. Shelves of Budweiser go unsold. They literally can’t even give it away for free, and sarcastic references to “Butt Light” have appeared. Now they’re trying to counteract this with another gesture: producing bottles with camo designs. Unfortunately for them, they’ve already shot themselves in the foot, and a glaringly obvious effort at damage control won’t change things. They’d do better with a heartfelt apology for rubbing the noses of their customers in excrement.
This time the blowback is getting a lot more publicity than Gillette’s snotty feminist advertisement did. Target also received a major black eye, in this case over LGBT-themed children’s clothing, including chest binders for girls and “tuck friendly” swimsuits. (“Tucking” is what Buffalo Bill does during his weird dance scene in The Silence of the Lambs.) Disney and Kohl’s are also drawing heat. Will the business world finally learn the “Get woke, go broke” lesson and go back to selling products without the artificial political additives that are unwanted by customers and leave a bad taste in their mouths? Hopefully they’ll get a clue at last. Again, only time will tell.
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34 comments
Who is going to stop them? Monopoly capitalism is a fantastic tool for manipulating and controlling the population and saturating society with their values. Why would they stop now? Recently Larry Fink said the following at a conference about ESG:
“You have to force changes. It has to be imbued in the culture of a firm. Behaviors across the entire firm in every region have to be similar, and every citizen of the firm has to understand what are acceptable and unacceptable behaviors.”
Jews don’t accumulate money because they love money for money’s sake, they hoard money because money is power. Soros doesn’t just hoard his wealth, he pours billions upon billions into private NGOs aiming to transform society. They aren’t worried about “going broke” by “being woke,” because they are willing to lose some money if it is spent on the overall project of eradicating white civilization and white people from the face of the planet. They are also all plugged into the investment banks and hedge funds that have virtually unlimited funding and can keep these corporations afloat artificially no matter how much money they lose from feckless conservative boycotts. Conservatives look at the market like a market and treat the market like a market, whereas finance Jews see it as a convenient weapon for bludgeoning white people over the head, and they will probably continue to do so until their ceases to be white people or until the state stops them. Why would they pump the brakes if it is working? They have one of the most sophisticated and amorphous vehicles for controlling and manipulating the population at their fingertips. Why would they stop now?
There’s an old joke with the punch-line, ‘I don’t have to outrun the bear, I just have to outrun you.’
This exemplifies why the jews don’t care if they’re losing money.
As long as what they’re doing hurts you in the way they need it to, it’s not ‘losing money’.
It’s an investment.
I wish I could be as cautiously optimistic as you. I just read that Chick-Fil-A just hired a DIE officer. Were they the last Wall Street hold out?
Chil-Fil-A lost me during the Summer Of St. George when Dan Cathy humiliated himself by getting down on his knees and shining the sneakers of a black man on stage. Despicable.
https://m.youtube.com/watch?v=hfxwRUYeBfk&pp=ygUiZGFuIGNhdGh5IGNoaWNrLWZpbC1hIHNoaW5lIHNob2VzIA%3D%3D
That’s a cute one. Then after the shoe brush thing, the Black asked for a donation of stock, and the executive laughed it off as if he didn’t understand. Actually, I thought that embarrassing episode was about a different fast food company, and I sold my stock in it the next day. Oops!
Good article with important information, but the push by Blackrock and Vanguard for this evil must be mentioned as well. These financial powers make it impossible for many to resist the esg/dei dictate if they expect their business to survive.
I did hyperlink some excellent presentations about these; here they are again:
https://www.youtube.com/watch?v=7JRKGJS26l8
https://www.youtube.com/watch?v=iZsuTYCa4KE
Brilliant article but Fred C. Dobbs has a good point and a good question in his comment. You end with optimism. I guess we shall see. I hope the last word doesn’t go to Antonio Gramsci with his long march through the institutions but I fear it might. This is an insane march but the Left has made it. Let’s hope we can take back our civilization.
Conservatives often talk about the “long march through the institutions,” but I personally think that this idea is a counterintuitive myth. American institutions were not secretly hijacked by radical leftists; they have always been under the control of these forces, and are now just truly blossoming into what they truly are and always have been. At the beginning of the 20th century, American finance was dominated by a couple dozen dynastic banking families like the Vanderbilts, Rockefellers, Morgans, Carnegies, Belmonts, Kahns, Lehmanns, Schiffs, Warburgs, Meyers, Lazards, Seligmans, Thalmanns, Speyers, Warburgs, Rothschilds, etc. Many of these were Jewish or, like Rockefeller, heavily interconnected with Jewish interests, and ran the panoply of major investment firms like Goldman Sachs that ran the US economy until they were recently eclipsed by BlackRock.
When various groups like the Frankfurt School fled Europe for America in the 30s, they “marched through the institutions” because friends in high places put them there. For example, the Frankfurters didn’t have to fight or scrape or subvert their way into positions of influence; they were all launched into academic leadership positions by various Rockefeller funded initiatives and by a panoply of Jewish organizations like the American Jewish Committee. The AJC was run by powerful and influential people like David Hays Sulzberger, investment banker and brother of Arthur Hays Sulzberger (chairman of the board of The New York Times), the infamous investment banker Jacob Schiff, and various Warburgs. To say that leftists “marched through the institutions” in the 60s just obscures the reality of America. These sorts of people have been in charge of the American economy for more than 100 years, and “woke” capital merely represents the system of American-Jewish finance capitalism reaching a point of hegemonic centralization and unchallenged power that it is now comfortable with blossoming into what it truly is and always has been.
What you say about the banking cartel is true and influential Jews and leftists were eased into the elite universities in the 1930s but there has been a slow and steady replacement of traditionally-minded Europeans in schools, universities, churches going on since then which was necessary to allow the hollowed-out facade of our society to be toppled.
Maybe instead of referring to the phenomenon as a leftist march through the institutions we ought to call it a long march of patriots out of them?
Blaming the victim? I am not speaking from the inside but my impression is that isolation, lack of preferment,restriction of publication and attrition did for universities while re-education might have figured larger in schools and churches. I’d say people who left were pushed out and likely didn’t feel they could achieve anything meaningful in the situations they were leaving.
Indeed, there’s a long story about all that, with the Committee in Aid of Displaced Foreign Scholars specializing in the transport of academics with a certain ethnic background out of Germany, speeding them through the immigration process and arranging jobs in the USA. This was indeed Rockefeller-funded, and put together by Stephen P. Duggan, a soon-to-be director of the CFR. For a leadership position of this very complex operation, he picked a young guy fresh out of college, Edward R. Murrow. This is the same guy who’d later rise to high places at CBS, he got inducted into the CFR, and rather famously he took down Joseph McCarthy in a televised hit piece. Small world, ain’t it?
Unlikely because Hispanics are the greatest consumers and Hispanic births absolutely exploded in 2022 by a whopping 5%, as per the just released CDC results. https://www.cdc.gov/nchs/data/vsrr/vsrr028.pdf
It is debatable about why this happened, as most will say the repeal of Roe v Wade contributed undoubtedly in Texas, but not at in California. I would say the influx of millions of illegal Latinos boosted their birthrates. If there is any good news, black births continued to decline. But white births also sank to a record-low, undoing the blip from 2021.
The two most recent ‘wins’ such as Bud Light and Target may be the start of the drop off in major revenue and share price for big companies. That sharp fall may plateau for a short period as the big corps may be cautious.
However, they have played their hand previously and are now under the expectant eye of the woke brigade. Sadly, perversely and disgustingly its gay month. The big corps who jumped on the gay pride month previously will have to decide right now to stick or twist – they can’t do both.
Either way if this anti woke response continues the same way as Bud and Target it could be a very eventful and successful month watching more of this woke capital unravel – may be popcorn time.
‘Woke Capitalists’ in our midst today overlook its biggest contradiction: as leftist-socialist types are shrieking about the horrors of ‘profits, elites and the rich oppressors’, they are overlooking the fact that most capitalists — from the lowly bank tellers to corporate board members — come from a group of well-camouflaged persons who have been with us since forever, as stated clearly in the Bible. So, every time the Lefties shout and jump up and down in their protests against ‘capitalism’, they are including those ‘elites profiteers’ which, on the other hand, they are diligently protecting by equal squeals and squawks of outrage against ‘anti-semitism’.
I just wanted to run you by that in case you had not already figured it out already.
A great gook of facts of this sort — as tto who is ensconced deeply on which Board of Directors, is “The Open Society Playbook” by Scott Howard. It is a book that names names.
By the way, buy it as a book, as books may be ‘electronically disappeared’ in our lifetimes. Keep your secrets at home and well-hidden on over-flowing bookshelves.
As for capitalism at our level, go to school, get a job and stay with it to get a pension, and SAVE 10% of your earnings forever. We whites need our own ‘elites’. Do it yourself.
As for the ads being foisted on us daily — it seems the Bud Lite trannie has now been replaced by the Budweiser Clydesdale stallions running freely through the fields.
I am not so sure those CEOs are as in charge as this article implies. If it were only advertising perhaps there would be an abatement. However, these companies have in place formalized anti-white hiring and promotion programs. They have institutionalized programs for outreach and training that excludes whites. This is particularly true in the software world. These programs were incubated with a preference for women and have added blacks above women. Amazon Films has outright quotas.
The military’s CJCOS nominee is a rabid anti-white who is proposing severe restrictions for whites and quotas by race. He is nominated well after making these proposals. Target is run by this anti-white DEI commissar that is hiring exclusively blacks if possible and actively working to replace its white owned supply chain and services contractors with black owned. Nearly every fellowship and scholarship program excludes whites. White men’s participation in corporate boards is down 10% in just four years. White people accepted at Stanford are down 18% (from 42% to 24%), in just ten years. The University sent an apology letter to Jews.
I could go on. The point is, these institutions are not going broke. They have deeply entrenched anti-white dispossession initiatives that the boards and management have given their full consent to. How did the blacks succeed at doing all of this? They mobbed up. Now we sit increasingly on the outs and are being quickly shoved aside. We are going to have to follow the example of the blacks without losing our commitment to being highly skilled and capable. We must add pro-white lawfare, organization, coordinated boycotts, coordinated protest, coordinated board room activist infiltration …
In short we are going to have to stop watching JonTayveeuss playing sports ball four hours a night and put a lot of energy into claiming our place in a world where political activism organized along tribal/racial lines is necessary. We didn’t choose that world. It has been built on top of the ruins of the world we once built that is now destroyed. It is time to recognize we have lost control and take matters into our own hands in a way that deals with the reality of the world we live in.
Nobody is going to just go broke and go un-woke. This is a revolution with infiltrators, highly organized and motivated factions … If wishes and buts were clusters of nuts we’d all have a bowl of granola. It is time to act in accordance with reality and assert our place in post-America’s tribal political reality.
In fairness the conquest of the American continent was political activism organised along tribal/racial lines, a fact which Americans and every other diaspora formerly European nation would do well to remember. Don’t worry, if you forget the leftists will remind you. We should not be ashamed of it but rather emulate our forebears in asserting our will to rule. As RP Oliver spoke to the Steuben Society fifty-five years ago: “We are Americans, White men of the West. This is our country because we took it from the Indians. And we have an unquestionable right to this country so long as we have the power and will to defend it.”
I’d argue that blacks didn’t really “succeed at doing all of this.” While blacks definitely have been harnessed as a political bloc, they aren’t the ones with the money pulling the strings at the institutional level.
Go the way of the dinosaurs?
Hope might be a thing with feathers, but the descendants of the dinosaurs are our modern birds such as the ubiquitous chicken.
In other words woke capitalism will morph, become domesticated, and still be with us much as those older tentacled ones have become our calamari and are consumed with relish. Well, maybe not by Mr Albrecht who continues to caste aspersions on this tasty food.
What is the role of Human Resources departments in propagating this ideology? The quotidian enforcers of corporate policy, I have noticed, are not infrequently ladies of a certain ‘polite authoritarian’ political bent (‘pro-market’ in fiscal matters, but ‘progressive’ with regard to social policy). No longer mere custodians of the filing cabinets, they have become zealous executrices of all the latest ‘woke’ agitprop: one need only visit LinkedIn to sample the pride they take in e.g. dragooning the ‘legacy employees’ into completing their #WhiteHomework. One senses scores being settled here, certainly, but is it not strange how, three decades after the collapse of Soviet-style socialism, our own workplaces have become infested with a commissariat of scolds and delators? As with the other unwelcome changes that are propelling our institutions towards shipwreck, we may well ask: who is making the weather?
100% guarantee that Brett both doesn’t drink Bud Light and heard about the Mulvaney partnership through conservative media and not Bud Light themselves.
Who is Brett and how can you 100% guarantee anything about him?
Are you implying that if someone isn’t a consumer of a particular product that they have no business supporting a boycott of said product? A teetotaler can’t support a boycott of Bud Light for promoting a deranged man who masquerades as a bubble headed twelve year old girl? A leftist vegan can’t support a boycott of Chil-Fil-A over the owners stance on gay marriage? A single person with no children can’t support a boycott of Disney for shoving BLM propaganda and drag queens in kids’ faces or a Target boycott for selling onesies for babies that say queer on them?
You are probably right about Brett hearing about the “Bud Light imbroglio” from conservative media as opposed to from the company itself. You know why? Because Bud Light was too chickenshit to go all the way with it and hoped it would stay in the fringes on social media. They knew he was toxic from the get go.
So what?
It’s a good question: were these cans with the Raymond Pettibon-style raving shrieking face printed on it ever delivered to stores? Were they ever manufactured at all, other than as mockups for when Mulvaney was sitting in the bathtub with them? I’m a heavy drinker who visits beer stores daily, and though I never bought Bud Light, I see their cans and would have definitely noticed any with that hideous picture on it. I never noticed any.
It was a one off can they made specifically for him celebrating his supposed “365 days of girlhood.” Just the fact that they were elevating this lunatic at all was enough for me.
Now that you mention it, the can is a little Pettibon-ish. The wife and I just saw Black Flag two months ago performing My War in one set and a second set of classic stuff. Good shit.
You paid money to see Henry Rollins on stage?? Please tell me it ain’t so.
He hasn’t sang for them since the ‘80’s. Mike Vallely, the professional skateboarder sings for them.
Of note – Epsilon Eridani is in fact a star (like our sun). Recently, Astronomers believe they have discovered a planet, dubbed “Epsilon Eridani b,” that orbits this star.
Their other names are Ran and Ægir respectively. Nonetheless, a fascinating reference in an excellent article.
My original manuscript said, “…squidlings with facial piercings aligned to receive transmissions from their home planet at Epsilon Eridani.”
In any event, I mean to say that these guys are some major space cadets.
I looked at long-time CFR director Stephen Duggan’s biographical information. He was known as the “apostle of internationalism,” and his wife was a director of the Negro Welfare League. Their son was a high-level bureaucrat and suspected spy who “accidentally” fell 16 stories to his death in NYC in 1948. The son must have angered the Chosen Ones somehow. These turncoats really have been among us for a long time, haven’t they?
Interesting, that. Which biography did you find? I’m tempted to write him up one of these days. Anyway, there was an uptick of mysterious postwar deaths around then, generally Soviet agents and comsymps in the FDR administration who knew too much. A couple of them actually were in ill health, but the rest seem rather fishy.
Wikipedia. Bad, I know, but it works as a jumping-off point. Those mysterious deaths would make a fascinating study. James Forrestal, a vocal opponent of US involvement with Israel, also “fell” from a 16th story window, this one in the Bethesda Naval Hospital, in 1949. That death isn’t such a mystery, though.
The effective protests against Anheuser-Busch, Target and woke education in the classrooms are one of the best signs in awhile. Boycotts and Twitter outrage has led to one-sided victories for several years leading to corporations flying the flag of wokism instead of quietly just sticking to business.
Why now? Why these issues? Because the left and moderates are starting to feel it hitting home… with their kids. You may often feel like the left are evil creatures from the beyond, but they’re not. They love their kids, want a safe neighborhood, etc just like you. The difference is that they are sanctimonious hypocrites who think that a Black Lives Matter lawn sign is a major civil service deed… in reality they don’t want a George Floyd walking through their neighborhood. They are all hoping that Henry Louis Gates can be their friend and black neighbor and make them feel they are ‘good whites’. When crime, dysfunctional immigrants and woke policies start to fuck up their home life, expect many converts to start moving to the middle, then rightward. Welcome them with open arms.
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