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The War on Whites in Advertising:
A Follow-Up

1,916 words

Shortly after publishing the article discussing “The War Against Whites in Advertising,”I received a lot of comments, messages, and social media posts – the support for the article was tremendous, thank you. One message we received was in regards to the “Banned German oral sex Sprite commercial.” The reader wrote us and asked us to look into the commercial. What I found was far more interesting than even the reader might have known. The video is below. It depicts a white, blonde woman on her knees in front of a black man, and we hear her thinking, “I could really go for a Sprite right now” as she performs oral sex on him, and at the end she has Sprite foam sprayed all over her face while she thinks, “I love Sprite!”

The first thing I found when researching this one was that the advertisement was not one that the Coca-Cola Company (which own Sprite) ran in Germany or elsewhere. The commercial was, in fact, a speculative advertisement, or “spec ad.”

Spec ads are independently-produced advertisements that have not been commissioned or requested by a company. They are a way for those working in the advertising industry to boost their portfolio or win contracts with prospective employers by showcasing their skills. Spec ads are the equivalent of a “writing sample” in some ways, but can serve as a way to shift advertising trends while pushing social norms. Popular spec ads generate attention, and advertisers often take notice. This particular spec ad hit over a million views within days after first being published online, and has since been viewed millions more times as it has been re-uploaded and shared on social media and Websites.

The ad being “fake” is one thing which I immediately found interesting, but this goes much deeper into the woods. The Huffington Post article that discussed the ad mentioned that the name of the producer and director was Max Isaacson . . . Isaacson? Interesting last name. I searched for the name on Twitter and found an account matching that name, listing a Website in its bio section. The Website is for BroSis Pictures, and provides a short bio of Max:

He took that incredible eye for visuals, and moved into the director’s chair, shooting a number of music videos, and commercials for campaigns such as HBO’s True Blood, as well as an unlicensed “Banned German Sprite Ad” which became a huge viral hit, breaking 1.2 million views in two days.

Max Isaacson’s Twitter account links to the site, confirming that I had the correct Max Isaacson. I quickly searched through his posts, assuming I might confirm my conceit that there was a noticeable Jewish influence in race-mixing propaganda, which I discussed in my previous article, in the “Purveyors” section. Here is what I found:

…and these.

The ad was not created or paid for by Sprite, nor was it even created in Germany. Instead it was financed and directed independently by Max Isaacson, a New York Jew. The significance of this cannot be overstated. There was no financial incentive. Nobody requested that this commercial be produced. It is not as if Sprite had this idea, and that Max was merely the person who brought their vision to fruition. The entire project, from start to finish, was a Jewish expression of ethnic hatred towards whites, again using blacks as their pets, to send a message – in German, no less. The commercial was “fake” only in the sense that it was not produced or endorsed by Sprite. Its message, however, was very real.


How fitting that Max uses a rat as his Twitter profile photo. I have little doubt that if rats could communicate with us, they would be deeply offended by being associated with such vermin.

It’s Not About the Money

There is a legitimate argument to be made pertaining to media companies using “diversity” in advertising and other content: It is that the free market dictates everything, from the ethnic makeup of ads to the political themes in films. On its face, this idea seems plausible. After all, companies exist to sell products and services, and it logically follows that any action taken by companies should be carried out as part of an effort to maximize sales and profits. This outlook, although reasonable, is myopic and lacks several key factors in its analysis: Primarily that the goals of individuals within organizations, and the stated goals of these organizations themselves, are not always what they seem.

Mainstream news organizations do not exist to uncover and disseminate the truth; they exist as the propaganda wing of the international Left. This should not be a controversial statement by any means. If one was not already aware of the lying and manipulative nature of the press, the 2016 election coverage should have been sufficient for nearly everyone to have noticed its incredible bias. CNN, for example, is negative towards President Trump ninety-three percent of the time, and their ratings continue to drop. Taken together, the primary US news sources, including FOX, average eighty percent negative coverage of Trump, in a country where half of the voters supported Trump, at least as a rejection of Clinton.

If gaining viewers and making money were the highest priorities for these news organizations, would they be so openly biased? And so openly engaging in political activism that they must know would alienate half of their potential viewers? To them, it’s not about the money. Sure, the money is necessary, certainly a goal somewhere, but they have clearly demonstrated that they will sacrifice profits in order to shape a narrative, control the flow of information, and warp political discourse. It is also necessary to note that a mere six corporations control ninety percent of the media in America. Television stations, radio stations, newspapers, films, social media, video games, comic books – virtually all media produced is filtered through the small, international clique of the media conglomerates.

Marvel comic book sales have also been declining following an effort to introduce “diversity” into their character line-up. These new characters include females and black teens, as well as biracial and Muslim heroes. The move towards a more “diverse” comic book industry was not a reaction to demands from the fans, but was the result of the efforts of organizations such as Women in Comics Collective International, an organization that promotes women and non-whites in the comic book industry.

When asked about declining sales, Marvel VP David Gabriel said, “What we heard was that people didn’t want any more diversity.” The feedback from fans was clear: They were alienating their core demographic and abandoning classic characters to make way for their new, “diverse” iterations. Gabriel’s honest comments sparked outrage and were called a “public relations nightmare for Marvel’s diversity initiative.” Gabriel then, of course, “clarified” his comments and backstepped a bit, but the statement was already made, and it coincides with the evidence of sales numbers and readership demographics.

This past summer saw the lowest number of summer ticket sales Hollywood has seen in the past twenty-five years. As one article on this put it, “What is clear: This summer was marred with multiple high-profile films that flopped stateside, including The Mummy, Baywatch, The Dark Tower, and King Arthur: Legend of the Sword.”

Sir Bedivere from King Arthur.

The NFL has lost twenty to twenty-five percent of its viewers over the past two years. Despite widespread opposition to the players who were kneeling during the national anthem, as well as declining viewers and ticket sales, the League continued on. Nike, Under Amour, and Ford all expressed support for the NFL players’ “protest” and freedom of expression.

People tune in to sporting events, read comic books, watch TV, and go to the cinema to be entertained, not to be lectured, derided, and thrust into the political arena. If it was simply about the money, CNN, Hollywood, Marvel, the NFL, and all those others who are currently experiencing losses due to their political meanderings would surely alter course to mitigate further damages. The “free market,” in a sense, has spoken. The argument is correct in that manner. However, what some fail to understand is that companies are not always responsive to free-market demands for several reasons. Many are simply in positions where their customer base can decline, and they can still make enough money. Others simply decide that the utility of political activism – be it taking a knee, or promoting miscegenation – is more valuable than high profits. The hostile elite in positions to make those decisions might have such a deep-seated and atavistic ethnic hatred for us that they will gleefully lose money in the short term if it helps to usher in our long-term demise as a civilization. No matter what is really the case, one thing is clear: It’s not about the money, it’s about sending a message.

The Other Side of the Coin

In my previous article, I wrote about the incessant use of interracial couples in advertising, particularly the depiction of white women with black men as the most common. Recently it occurred to me that there are indeed times when white women, white couples, and white children are used in propaganda without any hint of miscegenation or mongrelization. In a very subtle, yet sinister, ploy, white people are often used in a culturally and psychologically damaging way. When the press wants to tell us to stay single, not have children, and fight “overpopulation,” they direct the message solely to a white audience.

There are several articles that make this point perfectly clear. To cite only two examples, according to NBC News, “[s]cience proves kids are bad for Earth. Morality suggests we stop having them.”

And The Guardian says, Want to fight climate change? Have fewer children.”

These articles argue that extra people on Earth contribute to climate change; therefore to fight climate change, we must not have so many kids. The photos they use are all of white children. This is very curious considering global pollution, fertility trends, and population projections. In light of the data, the photos should depict only non-white children. After all, they are worried about overpopulation, right?

In articles that discuss the “science” of happiness, urging people to stay single, or not to have kids, suddenly “diversity and inclusion” are no longer of any concern. The only time white women are seen without black men in the media appears to be when the articles are telling women to remain single and childless – a rather unsettling discovery, as can be seen in three examples, here, here, and here.


When a nice white couple is depicted in the media, this is how: without children. On one side of the coin, the enemies of our civilization promote constant dysgenics and social chaos through race-mixing, and on the other, they encourage white Europeans to spend time alone – atomized, deracinated, and childless. This is propaganda with the sole intent of creating a world without us.





  1. Eric
    Posted April 9, 2018 at 5:30 pm | Permalink

    Demonic. Truly demonic. Thank you for this article. It has opened my eyes wider than they already were.

  2. Posted April 9, 2018 at 5:46 pm | Permalink

    yes, there is anti-white/pro-nonwhite bias in advertising, media, hollywood, etc…but it has little to do with jews or leftism…it has to do with money.

    nonwhites represent growth in the supply of workers and consumers, which props up the ponzi economy and makes the rich richer…so therefore the big corporations/CEOs/plutocrats etc are always pushing diversity progaganda, like those ads above…they been doing it for decades…

    however, white working class culture represents an obstacle to importing more nonwhites into the workplaces, neighborhoods etc…so the elites/upper class/big business do not like the white working class. They want to grow the supply of workers and consumers …and they need nonwhites to do it. The white working class have long stood in the way.

    The elites thus set the tone for the white collar professional culture. They have the money and power to do so. And so push diversity in the white collar workplace.

    And those who want to get ahead, they fall in line with what those at the top want..

    That way they get money. So they can have sex, buy a home, have kids, and buy their kids the GI Joe doll with the kung fu grip.

    • R. Houck
      Posted April 9, 2018 at 7:28 pm | Permalink

      In my previous essay, I addressed the idea of appealing to a “diverse” audience. This explanation falls flat in many ways, primarily in the fact that they ignore the majority of potential pairings of mixed-race couples, in favor of a very particular combination, white women with black men.

      Further, the research of mixed-race couples clearly demonstrates that the rate of Hispanic women, for example, in interracial relationships is quite high, yet they are not depicted with men of other races very often, why is that?

      There is also research, which I discussed, that shows people have an adverse and unpleasant reaction to seeing interracial couples. Surely those involved in marketing would have seen this study as well, no?

      In this essay, I discuss industry after industry losing money due to their insistence on a very particular narrative, which is inarguably Left-wing, and I’ve provided enough evidence to at least make one question the level of ethnic activism at play. Your idea that this is simply about money cannot stand up to the fact that Marvel knows they are losing money, which a sales executive has explicitly stated, by appealing to “diversity”. With that knowledge, the company has decided to continue down the same path of losing profits.

      By the way, Stan Lee, of Marvel fame, and Isaac Perlmutter, the current Marvel CEO – both Jewish.

      • R. Houck
        Posted April 9, 2018 at 7:45 pm | Permalink

        EDIT – It appears Isaac Perlmutter is the former CEO and current chairman.

    • Danielle
      Posted December 4, 2020 at 6:21 pm | Permalink

      2.5 years later should hopefully find your having long-since abandoned this short-sighted and erroneous take. THEY don’t do anything with money as a targeted objective and are indifferent to its being a by-product of their intentional and long-range, well-planned, and meticulously calculated objectives. The Koudenhove-Kalergi Plan has been in effect for almost 100 years. During the 100 years, the only time that saw the briefest of respites was 1939-1945 – this should be self-explanatory and the most egregious in the way of insult to injury. WW2 was nothing more than wanting to pick up where they left off in WW1 as it relates to the extinguishment of the finest in reproductive-age white men.
      A sobering (and quite depressing) thought for any white person today possessing even an ounce of awareness is how many white babies never made it into this world because of both jew-orchestrated world (brother) wars! Factor in the jew-orchestrated ‘civil’ war and, of course, the Jewish revolution commencing in 1917 and it further explodes this reality to proportions so alarming it’s enough to make me weep, especially being half Ukrainian. Population projections done in 1906 by a Russian scholar were re-examined in the 1990s and a line graph was included, clearly making it disgustingly apparent there is no way to make up for years of annihilation in the first half of the 20th century.

  3. Ronald Christ
    Posted April 9, 2018 at 7:07 pm | Permalink

    Capitalism is against borders of any kind: cultural, racial, sexual, religious, etc. The Jew’s vulgar Sprite ad was probably only rejected because it’s too honest in this regard. No need to give the game away.

  4. Rob Bottom
    Posted April 9, 2018 at 8:10 pm | Permalink

    It really makes you wonder, what kind of society would we be living in if we were in control of our own media? It is always interesting seeing adverts for products made in Japan and comparing what we see, to what they see in Japan. Of course, Japanese companies outsource their advertising to “Western” firms, and thus cede control of the messaging in them. Some that I have personally seen from Sony and Nintendo tend to showcase a happy nuclear family for Japan, while in America they show multiracial couples or friends gathered.

    You could also probably do an entire article just dissecting Ikea catalogues. In the latest one, you can find a cute young white girl hanging out at a black boy’s house (with his little sister joining them). In last year’s edition, a white mother with two adopted or mix-raced daughters frolic in their Ikea furnished livingroom. Sweden is truly cucked.

  5. Nancy
    Posted April 9, 2018 at 9:26 pm | Permalink

    An article full of horror, and very insightful. It gives me the same feeling I felt long ago when I watched the scifi series “V”, where lizard aliens were coming to earth to feast on humans and drive them to extinction. Unfortunately its not fiction.

  6. JimB
    Posted April 9, 2018 at 10:30 pm | Permalink

    Terrific article… illustrating a terrifying reality: WHITE GENOCIDE.

    Propaganda promoting race-mixing and “fewer (WHITE) children” today… but outright savage butchery of our people the obvious conclusion in the not-very-distant tomorrow.

    Better WAKE UP, WHITEY!!!

  7. Franklin Ryckaert
    Posted April 9, 2018 at 11:23 pm | Permalink

    @ R. Houck

    I would like to suggest you to write a similar article on “The War on Whites in Search Engines”. I have done a little research myself. I searched in Google Images the following subjects :

    great american inventors
    happy american white people
    happy american white marriage
    happy american white children
    happy american white family

    What I got is about 90% pictures of black or mulatto or black + white people.
    For Bing images I got exactly the same pictures.
    Google is owned by the Jews Sergey Brin and Larry Page. Bing is owned by Microsoft. See for yourself.

  8. Jez Turner
    Posted April 10, 2018 at 3:37 am | Permalink

    Bravo! First-rate research! Essential reading for those needing to be de-brainwashed.
    “Mainstream news organizations do not exist to uncover and disseminate the truth; they exist as the propaganda wing of the international Left. … they have clearly demonstrated that they will sacrifice profits in order to shape a narrative, control the flow of information, and warp political discourse. … People tune in to sporting events, read comic books, watch TV, and go to the cinema to be entertained, not to be lectured, derided, and thrust into the political arena. If it was simply about the money, CNN, Hollywood, Marvel, the NFL, and all those others who are currently experiencing losses due to their political meanderings would surely alter course to mitigate further damages. …
    The hostile elite in positions to make those decisions might have such a deep-seated and atavistic ethnic hatred for us that they will gleefully lose money in the short term if it helps to usher in our long-term demise as a civilization. No matter what is really the case, one thing is clear: It’s not about the money, it’s about sending a message.”

  9. manfred arcane
    Posted April 10, 2018 at 3:49 am | Permalink

    Concerning the last bit, there is something to be said about the growing popularity of anti-natalist philosophy among the lefty white intelligentsia, as well as the slow but steady leaking of the likes of Benatar and Ligotti into the wider pop culture…

  10. Timmy T. Bone
    Posted April 10, 2018 at 6:49 am | Permalink

    I think the article is excellent as was the previous one in exposing what is happening. Here is the reality, none of this is about $$, getting new customers, blah, blah, blah…. this is PROPAGANDA pure and simple. Its designed to DESTROY white culture from the inside out. As for the whom is doing it – we all know the answer but thanks to their control of the media top to bottom, left to right it will never be exposed.
    If you say it than you will immediately be labeled as racist. Why should whites care that the group whom no one is allowed to talk about has total control of the media and is HOSTILE to whites?

    On the cover of the newspaper today today (which my 81 year old father continues to read) – on there is slobbering about the Tuskegee airman. A few days ago we had to see the slobbering over the assassination of Martin Luther King. EVERY SINGLE DAY there is some pro black thing, some anti-gun thing, etc… The paper is extreme, extreme left wing. Worse than the NY Times.

    But there is sunshine in all of this – the general public HATES advertising. The general public no longer reads newspapers, doesnt want to pay for cable subscriptions. NOBODY wants to pay for anti-white political garbage. That is why movies are bombing and newspapers are going bankrupt.

    This is also why they are frantic to censor the internet. They dont control it yet. Google, Facebook and Twitter have become far to big, know to much and are quite willing to stifle “hate speech” if whites complain about what is happening. Denigrating whites is ok but you better not say anything about anyone else. Google, Facebook are controlled by the same group of people that you are not allowed to mention. I dont know about Twitter.

    Keep up the good fight. Conflict is coming. At some point its going to get physical ala S. Africa. Bet on it.

    • Leon
      Posted April 10, 2018 at 8:42 am | Permalink

      Lol “going to get physical”. I don’t know what on earth would make you think you’d want that to happen. It won’t be pretty for you.

  11. Goncalo
    Posted April 10, 2018 at 12:17 pm | Permalink

    That anti-European ad is the most sick, vile, degenerate and infuriating trash I’ve come across. Thank you for writing about this attack on Europeans. If anyone would like to clean their eyes and remind themselves of who and what we are fighting for, I’d suggest watching the video “White Propaganda” on the Thulean Perspective channel.

  12. Matt Grey
    Posted April 10, 2018 at 4:24 pm | Permalink

    Their chutzpah grows exponentially and time is passing. What are we going to do?

    • gregg marchese
      Posted October 28, 2019 at 8:04 pm | Permalink

      New Nuremberg Laws.

  13. Tony Hayers
    Posted April 10, 2018 at 7:24 pm | Permalink

    Number 1 story on PRAVDA, oops, I mean BBC News site:

    ‘I’m not having (WHITE) children because I want to save the planet’

    What’s the best thing you can do to help save the environment? For Anna, a cycling instructor and writer living in Bath, it’s to have fewer children.
    She has chosen not to have any at all.

    How much of an EGO do you need to have to imagine that you, in your 70 years alive on a 4 billion year-old, still-molten gigantic sphere , out of BILLIONS of humans living and dead , are a SAVER OF PLANETS ???

    • foolisholdman
      Posted November 29, 2020 at 12:04 pm | Permalink

      Look at the graphs in the article above showing projected populations for the rest of the Century and you will see that eliminating the White population would have a marginal effect on the numbers. The only people who are likely to pay attention to these anti-childbearing ads are White. Are they showing these ads in Africa? In Israel? Why do I doubt it?

  14. aaa
    Posted November 2, 2019 at 3:18 pm | Permalink

    what’s needed is a thorough data analysis of interracial depictions in movies. my impression is that there has been an exponential spike of one pairing, in particular (i literally see 3/4 new movies/shows/ads), but can’t prove it without the data.

  15. Allen Black
    Posted January 30, 2020 at 12:30 am | Permalink

    Nobody is saving ANYTHING until the international Jews (who have America and most of Europe under a communist hostile occupation planned and implemented since the early 1900s) and the black and brown hordes they unleashed on white nations are drive out. Period.

    There were 579,000 inter-racial violent crimes in America in 2019. Of these, only 7,300 were committed by whites, with a whopping 510,000 being black-on-white, spurred on by Jewish media anti-white propaganda, and hidden by the media from the average Joe and Jill….If people knew what I have discovered over the recent years, along with a few others whom you will RARELY hear from because when we speak up we are banned from Facebook, twitter, YouTube, ect (though many of them are on bitchute….Its like they were bottled away there so few people would hear what they have to say such as “Eggplant Shines” who uploads dozens of black on white murder reports daily, or “Teutonic Knight” who exposes some of the sick crap these people are doing) if people KNEW….We would already be in a war of reclaimation!

    Stay safe, and keep researching and exposing. This is going to take ALL of us to shake people awake!

    God bless.

  16. Sam
    Posted February 15, 2020 at 9:43 am | Permalink

    So glad I found an author after my own heart . We are an endangered species I have been saying this for a long time now
    Glad to have found your writings.

  17. Christopher
    Posted October 30, 2020 at 10:36 am | Permalink

    In reference to companies pandering to profit compromises in favour of propaganda: They are getting their funding from the deep state. They are not sacrificing profit, they are increasing it by playing pocket billiards under the table with wealthy anti-whites. If they were making a profit sacrifice, they would revert back to the consumer for their bread. They NEVER sacrifice profit. There’s my first 2 bucks worth.
    Secondly, how’s this for a theory(I have asked many white people why they don’t breed). They tell me the world is in such disarray, they could not bear the burden of abusing children to bring them into this burning wreck and leave them with the bill. Therefore, they, through a sense of preemptive guilt, they choose not to raise a family. Self-castration through guilt, anybody? So saddening, but true. I’m just saying this because it’s true. The more we do to fix this foray, the better off in the long run we will be as a people. That is why I have butted in this early morning, latent by 2 years, etc. Out.

  18. William
    Posted November 25, 2020 at 3:07 pm | Permalink

    Like most of you here I have been trying to figure this out.
    Advertisers are using what they think works.
    This type of advertising works in 2 ways.
    First, what scares society more than an enraged Black man?
    At the same time the narrative of the noble downtrodden Black man is being promoted by the media, politicians, educators etc.
    So let’s associate our product with a sympathetic character who were all taught to be afraid of, a very strong visceral message is created about a product.
    The second and much more insidious way it works is purely the fault of white men.
    For the most part the women in these advertisements and movies are blonde and well above average in the looks department although lately the older sort of frumpy, needy, I am here to save the world white women is entering the field.
    White fear of black men, white guilt and a deep streak of misogyny in white men combine for a message that says “Hey black dudes we’re really sorry about the slavery and systemic racism thing” you know what? We’re so sorry why don’t you just take our hot blondes, we can’t get them anyway there too stuck up!!!
    Show those stuck up you know what’s a lesson!!!
    The black on blonde cliche in pornography is so prevalent it’s… a cliche. Who makes that nonsense?? White men do.why is that theme and the cuckolded white man so popular?? Men in the west are angry and the media is giving what they want to see.
    Put that b- t-ch in her place!!!
    In real life athletes and actors get the “trophy” white women. The majority of white women black men pairings are where the women are young, live in proximity to blacks,which unfortunately means poor neighborhoods which means these women are most likely from families that are themselves in crisis. And honestly they are generally not the hot girls, the girls who don’t get attention from white guys those guys think they can do better and they do.

  19. dhill
    Posted November 27, 2020 at 6:53 am | Permalink

    The “free market” is biased by currency printers. A news company showered with Federal Reserve notes doesn’t have to make any money.

  20. Micko
    Posted January 4, 2021 at 9:15 pm | Permalink

    THANK YOU! Someone else gets this! Bravo a million times over.

  21. Rico
    Posted January 22, 2021 at 1:11 pm | Permalink

    But but but … bald White guys with petite Asian girls are everywhere.

    Why are you so worried about misrepresentation?

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