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In the summer of 2009, a website called “People of Walmart” debuted and, like a fever blister sprouting under the hot August sun, it enjoyed a few moments of Internet virality. Its stock in trade was to feature reader-submitted photos of lumpy, fat, trashy, tacky, stupid, déclassé, weird — and almost entirely white — Americans trudging through those giant hollow warehouses of depressing consumerism that are target-marketed toward consumers of meager means. (more…)