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Even though I am an unbeliever, the Christmas season is my favorite time of the year. Christmas, like dogs, brings out the best in people. It awakens a desire to beautify one’s world and adorn one’s soul with good deeds.
The worst kind of evil is not merely harming people, but harming people by exploiting their goodness. A pickpocket merely steals your money. A con artist who steals your money by saying that he is collecting donations for a good cause also penalizes virtue and undermines the trust that is the foundation of civilized society.
That is why I despise the commercialization of Christmas. There is a whole economy of “fourth quarter” industries that depend on Christmas giving. Advertisers whip us into materialistic frenzies, so we rack up huge credit card debts. Traditionally, Christmas shopping begins after Thanksgiving. But recently, it has been creeping back toward Halloween. If capitalists had their way, of course, we would be listening to Christmas muzak and pushing shopping carts in midsummer.
But there is a limit to when Christmas shopping can begin. If religion had anything to do with it, the absolute limit would be Easter. But economics is the deciding factor here. And in economic terms, Christmas shopping cannot begin until consumers have paid off their credit card debts from the previous Christmas.
The Friday after Thanksgiving is now called “Black Friday.” Traditionally, a Black Friday marks a massacre or disaster, and for consumers, I suppose it is. Merchants may be in the black, but consumers end up in the red.
It is too soon for White Nationalist politics in the United States. But racially conscious people still want to “do something.” The best thing we can do is make ourselves strong as a community. And the best way to do that is to become as independent as possible from the existing political and economic system. The Christmas season is the best time to begin that process, because it is the time when we spend the most money on the dumbest things in the dumbest way in the least amount of time.
So it is time to STOP shopping for Christmas.
Take a holiday from holiday shopping.
Stop running yourself ragged running up debts.
1. Don’t go into debt. Freeze your credit cards. Literally. Go to the kitchen, fill a container with water, put your credit cards in it, and stick it in the freezer. Don’t even think about thawing them out until January. And when January comes, resist the temptation and see just how long you can go without them.
2. Give the gift of freedom. Make a list of the people with whom you exchange gifts. If you have enough ties, enough sweaters, enough useless “novelty” items and your friends do as well, call them up and propose that you let one another off the hook.
3. Regift. Admit it, the thought has crossed your mind. I have done it countless times, usually with sweaters. A lot of people buy gifts just to buy gifts. What are the chances that they know you well enough and have the time and the taste to find you the perfect gift? This means that the first time around, many gifts do not reach the right recipient and end up unappreciated. Regifting is a way of helping them find the right home, at no additional cost and with the added benefit of reducing clutter. I start thinking about regifting well in advance (on the previous Christmas day, truth be told), whereas many people choose gifts at the last minute.
4. Create, Reuse, Refurbish. Can you make your own Christmas cards, wreaths, and ornaments? Do it. Were your garden and fruit trees unusually productive? Consider giving preserves or pies for Christmas. If you have a particular talent for making bread or brewing beer or bottling wine, give those for Christmas. Old furniture is usually better made than new stuff. Learn to refinish and reupholster. Do you bind books? Offer to rebind a friend’s favorite book. Do you sew, knit, crochet? Make something. Between now and Christmas, you have plenty of time to do any of these things. You even have time to pick up new skills.
5. Teach, Encourage, Empower. Do you have talents and skills you can teach your friends? Give them “gift certificates” (hand-made, of course) entitling them to lessons. Do you play the piano? Offer the children of your friends some introductory lessons. Do you know how to maintain and repair your car, your air conditioner, your bicycle, your appliances, your plumbing, your lawn mower? Well most of your friends don’t. They spend hundreds of dollars every year repairing or replacing items that they have not maintained properly. Give them lessons, and you will help them save money and become more independent. Are you a great cook? Give your friends cooking lessons. People spend enormous amounts of money eating out. When they can make better food cheaper at home, they will not need or want to.
If you still have gifts to give after running through the above list and you are compelled to go shopping, consider the following rules of thumb.
6. Buy from local, small businesses, not big chains.
7. Buy goods made by white people around the world, not non-whites.
8. Patronize artists and craftsmen, not mass producers of plastic junk.
9. Keep your money in the racially conscious community. Buy from racially conscious publishers, booksellers, and other merchandisers. Readers, please post links to racially-conscious or simply nice, white businesses, artisans, etc. in the comments to this article.
No, I am not Scrooge. I am not the Grinch. I am not trying to steal your Christmas. I am merely suggesting that we celebrate Christmas intelligently and creatively, in ways that enrich us as a community rather than impoverish us, in ways that empower rather than weaken us. Decommercializing Christmas and reconnecting it with family and community will actually make it more meaningful and fun than ever.
Merry Christmas from everyone at Counter-Currents!

16 comments
I feel the exact same way. I like to make food, beverages, syrups, & candied nuts, as gifts.
There were several LARGE Catholic families (6-10 kids) in my neighborhood growing up. They did not have lots of excess money around the holidays, but one of the things they looked forward to was waking up to a dazzling Christmas tree trimmed by Santa on Dec 25th. Nearly everyone played musical instruments, so there were some great impromptu Christmas concerts, & roving caroling too!
I spied this from Colchester Collection on gab:
“This Small Business Saturday focus on buying from White-owned small businesses.
The Patriot Portal lists more than 200 of them in our 24 different sub-directories, selling everything from books to music from food stuffs to clothing and much more.”
http://www.patriotportal.org
Edible gifts are the best. They never clutter anyone’s house, they satisfy a primal need, and you can give the same gifts again and again without anyone complaining. In fact, if you do it right they’ll be looking forward to it every time.
I think it’s sad that caroling is dead…
This is a great suggestion, Adam. Also, fresh plants, including herbs for cooking, or decorative greenery. My sister in law used to always send a fresh evergreen wreath for each of her siblings’ front doors right after Thanksgiving.
If time allows, it can be a fun mission to gather wild branches of holly (with berries!) or mistletoe (with berries) as most florists don’t offer these for sale (due to risk of poisonous berry lawsuits?)
I can recommend Caledonian Forge for high-quality, hand-made historical European jewelry for anyone so inclined. Communicative and happy to indulge any requests you might have, as well as shipped out in a timely fashion for a custom product.
https://caledonianforge.com/
Thank you!
“…Christmas, like dogs, brings out the best in people. It awakens a desire to beautify one’s world and adorn one’s soul with good deeds.”
Christmas awakens a desire to beautify one’s world and adorn one’s soul…as far from smelly, noisy, drooling dogs as you can get!
You just haven’t met the right dog.
You must be a cat man like me, Fuzzy.
My cat, ‘Gustav’, is an impeccable furry friend. I’m not “anti-dog” by any means, but what I cannot stand is these nasty “anti-cat” brutes that seem to revel in cruelty to cats.
Great article. I think it should be made a crime to start playing Christmas music on the first of November—two weeks out tops. 🙃
An oldie but a goodie Greg. Thanks for the reminder
The spirit of Christmas is pre-Christian and speaks to Whites in particular because the darkest days of the year and the rebirth of the sun on winter solstice carry a deeper meaning for people living farther from the equator. December has a different “color” – more inward-looking, ethereal perhaps.
Here’s to a happy solstice.
Every year I buy a box of soap from The Mighty White Soap Company. They make beautiful bars of soap, it’s something every white person needs – I can’t speak for the nons – and considering how long a bar of soap lasts it’s really not that expensive for a handmade artisan product from a small, pro-white business.
https://mwsoap.com/shop
They’ve gotten less explicitly pro-white, though. It’s no longer openly advertised, unfortunately… Still.
No. 1 is a great lesson for anytime of the year.
“It is too soon for White Nationalist politics in the United States. But racially conscious people still want to “do something.” The best thing we can do is make ourselves strong as a community”. Absolutely. And no better way than by supporting local white businesses, wherever you are. Christmas is so modestly present here in Costa Rica. The stores have rows of toys for boys, dinosaurs and trucks, and rows of dollies and plastic ponies for girls, there is none of that rainbow crap here. There are plastic snowmen outside houses whose inhabitants have never seen a single snowflake. Even I will be in church in Christmas Day, and I’m agnostic. And, in a Catholic country, you don’t have anyone who hates either Christmas or their own country. Oikophobia just does not exist here. And, of course, no Muslims to spoil the season. If it’s not too early, Merry Christmas!
Greg: …I despise the commercialization of Christmas. There is a whole economy of “fourth quarter” industries that depend on Christmas giving…
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I’m with you on that, brother. My favorite seasonal joke: When Jews gather around their cash registers on Xmas Eve, they sing “What a friend we have Jesus,”
Interestingly, our Russian cousins pay little attention to Xmas (so far), but enjoy exchanging gifts, celebrating the new year. Their “Santa Claus” is pre-Christian Father Frost.
My friends celebrate Yule, including the seasonal winter solstice, To Hell with Xmas.
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It is too soon for White Nationalist politics in the United States. But racially conscious people still want to “do something.”
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Too soon? I disagree. It’s never too soon nor never too late.
White racial nationalists should be living and promoting their lifestyle and beliefs every day to those on our side. Forget trying to promote racial loyalty to the thoroughly Judaized white boobs, Belting out “O Little Town of Bethlehem,” who are incapable of understanding vital issues we know to be true.
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