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Writers of May

(2 votes) Morris van de Camp David M. Zsutty Derek Stark Jayant Bhandari Greg Johnson

Articles of May

The Lunch Wars by David M. Zsutty Heidegger on Nietzsche, Part One by Collin Cleary 2 votes
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Print November 27, 2025 39 comments

Arbeit Macht Fries
Adolf as an Advertising Logo

Steven Tucker

3,183 words

Spiegel, spiegel on the wall, who’s the most famous of them all? Adolf Hitler, very possibly. It is a name which has great brand recognition, as PR executives might well say. According to the 2013 book Who’s Bigger? by computer engineers Steven Skiena and Charles Ward, Adolf Hitler is the seventh most famous historical figure of all time.This text was criticized as deeply methodologically flawed in some quarters, however, and personally I suspect his place in the rankings would be even higher. I’d put him in at number two, behind only Jesus Christ Himself, at least in a Western context.

Have you ever met anyone over the age of, say, ten who didn’t know who Adolf Hitler was? I haven’t. The Führer has even greater market-penetration than Mickey Mouse, Luke Skywalker and Super Mario combined. Hitler is in some sense now a brand, and Hitler sells.

Teatime For Hitler

In May 2013, photographs of a humble kettle were shared in peculiarly large numbers across the Internet. Going by the name of The Michael Graves Design Bells and Whistles Stainless Steel Tea Kettle, the appliance was available from major US retailer JC Penney. According to the promotional blurb, it had a cool-touch handle, a space-saving design, and a “delightful” whistle to let you know when the brew was ready. It also strongly resembled Adolf Hitler.

JC Penney put a huge image of it on a billboard overlooking the 405 Interstate Highway in California, not a noted hotbed of contemporary American Nazism, causing amused motorists to post snaps of it online.

Adolf having the ever-so slightly tarnished mainstream reputation he does these days, you’d think this would have been a commercial disaster, but it was quite the reverse. Before long, the object of surprising desire was listed as being “no longer available” on JC Penney’s website…not because it had been withdrawn from sale at the behest of the Israeli Ambassador, but rather, because the kettle had sold out. People, it turns out, really wanted to buy a kitchen appliance that looked like Adolf Hitler. It’s surely only a matter of time before some enterprising businessman thinks of sticking the man’s face on the front of a gas-oven (probably Kanye West).

And yet, did the appliance really look like Adolf Hitler? No, because it was a kettle. It had no eyes, no skin, no teeth and no body. It had a flat base. It was made from stainless steel and heatproof black plastic moulding. It was hollow, and designed to be filled up with water and then boiled. It sat there on your stove and made whistling noises, not extended public speeches about the Jews and the Bolsheviks. It doesn’t look like Adolf Hitler at all, and yet, at the same time…it obviously does. You glance at the advert, and the resemblance jumps out at you instantly. Why? I think it is because, in the modern world, our eyes have been trained to see him hiding out everywhere we look. Hitler has now not simply become a brand; he has become his own logo.

A Familiar Face

Graphic designers advise that a successful or timeless logo should be simple and memorable, ideally having as few elements as possible to it, combined with the quality of versatility, thus being able to have its color, size and scale adjusted whilst still being easily recognizable at first glance, like the celebrated McDonald’s Golden Arches, and the face of Adolf Hitler.

Hitler’s famous physiognomy, just like the Golden Arches, has now been reduced down in the public mind to an extremely basic symbol with a mere two key elements to it; the characteristic square black toothbrush moustache, and the comb-down cowlick hairstyle swept down across the right-hand (to the viewer) side of his forehead. You can overlay these two tiny features onto any person’s face, and immediately they will have become transformed, in most people’s eyes, into a version of Adolf Hitler. As the saga of the Hitler kettle showed, you don’t even really need to add eyes, a mouth or a nose. This, for example, is a house that looks like Hitler, in Wales:

There is an entire website devoted to such uncanny resemblances out there, ThingsThatLookLikeHitler.com, featuring everything from puppies to watermills to grapes which do, quite genuinely, well, look like Hitler.

The clever graphic designers of Men’s Health magazine have even managed to manufacture a penis that looks like Adolf.

With this widespread visual phenomenon in mind, JC Penney’s 2013 Hitler Kettle essentially acted as its own advert. But why did so many people rush out to buy it? Granted, a small minority may have been neo-Nazis. But why did ordinary normies buy it? Not to express their approval and love for Herr Hitler, surely. Probably, they bought it purely because they thought it was funny. But is Hitler funny? Maybe.

Many people these days – particularly the young – no longer see Hitler as being Hitler, outside of certain specific and limited contexts, like school History lessons or WWII documentary series. Born almost forty years after the end of the war, I myself viewed der Führer throughout my own childhood as being, essentially, a comical media figure invented for my own personal viewing entertainment (see my essay on this here). But outside of such specific intellectual arenas as classrooms and military history-themed TV shows, Hitler as a logo has now become so ubiquitous that, in many cases, he has now become drained of any actual content or meaning at all. Hitler has, in short, become his own simulacrum.

The French postmodernist philosopher and semiotician Jean Baudrillard defined a simulacrum as being a sort of copy either of an original thing which really once existed in the real world (like Hitler), or of something without a real-life original (like Ronald McDonald) which then replaces reality itself, thereby creating a state of existence he called “hyperreality”, wherein the simulation ironically becomes more real than reality itself is. Due to such images’ inescapable proliferation in the mass media, which functions as the un-removable distorting lens through which most of modern mankind now sees the world, the unreal simulacra versions of the originals gradually come to subvert and then replace the real-world originals, until such a point as we are left with only the subsequent mutated media image versions, which we then begin to take for the real ones nonetheless.

With the end of WWII now being 80 years in the past, we are easily at the stage where 95 percent of the world’s population have zero personal memory of the existence of Adolf Hitler, having never been alive during the man’s own lifespan. Instead, all we have to go on is his media image, twisted ever more with each passing year, until ultimately it becomes almost a sort of empty “reference without a referent”, as semioticians might put it: a hollow vessel, capable of bearing any number of different meanings, most frequently, a “meaning” which has no genuine meaning at all.

When ordinary, apolitical, consumers laugh at, and then buy, a kettle shaped like Hitler, they are not laughing at Hitler himself, so much as at a modern media-cartoon who is also called Adolf Hitler, and who does not in any meaningful sense truly exist. If you asked most purchasers to explain why precisely they scooped up the thing from the JC Penney website back in 2013, I doubt most would even know: LOL would be about the most sophisticated response you may receive.

Hipster Hitler

Hitler still retains some residual power in the West as a kind of moral exemplar (or anti-moral exemplar), as recently argued by a book just reviewed on Counter-Currents, The Age of Hitler by Alec Ryrie. Whenever someone on the left wants to portray someone as the embodiment of all human evil, they compare him, predictably and tediously, to Hitler: but, via a combination of gross overuse and the passage of time, the effectiveness of this tactic declines yet more with each passing day. With this process in mind, where will the popular image we enjoy of Adolf in the West end up settling in years to come? For a possible sneak preview, perhaps we could glance to the East.

Writing an article about dubious new allegations of the media-entertainment-complex that Hitler possessed a supposed “micropenis” recently, I was delighted to find footage of an enemy character called “Starfish Hitler” from a 1970s Japanese TV superhero show, Kamen Rider. He really was what his name implied: a humanoid Nazi starfish shaped like Hitler.

What the hell did the Kamen Rider show-runners mean by creating this figure? Once more, literally nothing, beyond the simple word LOL. In 1970s Europe or America, the above character would obviously have generated viewer complaints. In the Far East, however, where the Nazis never really set foot, schools teach the history of WWII – when they teach its European theater aspect at all – in a more morally-neutral fashion than we traditionally do in the West, where it is made clear to schoolchildren that, as Alec Ryrie argued, Hitler was basically the geopolitical Anti-Christ.

If you watch this video report about Nazi iconography in the region, you will see that, so scanty was their education in this field, many Asian students don’t even know what a swastika is, beyond its pre-Nazi existence as an Eastern good luck charm and religious symbol. As such, over in the Orient, Hitler has already possessed the simulacra-like quality of being an empty moral vessel for decades now.

Perhaps the best illustration comes from Thailand, home of a strange being named ‘Ronald McHitler’. Earlier on, I explained how Hitler’s facial hair and the McDonald’s ‘Golden Arches’ function equally well as memorable self-advertising logos. The existence of Thailand’s Ronald McHitler would tend to prove it. Unknown in the West until an amazing report on the figure by journalist Tibor Krausz in The Jersualem Report was picked up on by other media outlets in 2012, Ronald McHitler was voted one of Thailand’s best five t-shirt brands of 2011 by the readers of a Bangkok-based youth fashion magazine.

Ronald McHitler – and various other cute Thai Hitler simulacrums like Teletubby Hitler and Panda Hitler, on sale in modern-day Bangkok.

By an astonishing coincidence, in Thailand the phrase “hit ler” means “is it hip?” thus, presumably, a phrase going something like “Hitler hit ler?” would mean “Is Hitler hip?” Seemingly, to many young people in Thailand, the answer to this question would be Jawöhl!

Fashionistas of Fascism

Who is Ronald McHitler? Simply a cartoon version of Ronald McDonald, the deeply creepy clown/probable pedophile used by the US fast-food chain in their advertising campaigns since the 1960s, who has been given a bold and simplified version of Adolf Hitler’s face, complete with trademark ‘tache and forbidding scowl. McHitler keeps the white-caked face and bright-red bouffant hair of the real Ronald, as well as his white gloves, yellow jacket and red-and-white striped arms and legs, but not the big ‘M’ badge. Instead, he wears a badge on his breast of the ancient occult symbol of the pentagram.

The center of his cult is a small boutique clothing store named 7Star, found occupying floor-space in a luxury mall complex in central Bangkok, Terminal 21. Each of its many fashionable floors is named and decorated after a global center of cool like Rome, Paris, London, Tokyo or Hollywood. The 7Star shop is owned by a local cartoonist known only as ‘Hut’. Hut is Ronald McHitler’s dad.

Hut is a long-haired art-school graduate who likes to sport a bowler-hat whilst manning his shop, whose walls and windows he has daubed in giant hand-drawn cartoon images of famous figures like Che Guevara, Kim Jong-Il and Michael Jackson. The most frequently encountered character on Hut’s walls is Ronald McHitler, waving at potential customers and saying friendly things like “HELLO EVERYBODY!” and “TIME TO PARTY!!” to them via speech-bubbles.

Most astonishing of all is the version of Ronald which stands outside the 7Star boutique, a five-foot-tall, sculpted plastic torso with a mechanized left arm which continually raises itself up and down, giving a fascist salute to passing shoppers to entice them inside. (Here’s some footage of McHitler Sieg Heil-ing a cute little baby in its pram.)

Near to Christmas—an entirely commercial time of year in Buddhist Thailand, and thus another form of Baudrillaud-esque simulacrum in itself—McHitler can be seen sporting a Santa hat. At times of national crisis, such as after the disastrous floods of 2011, he is given signs to hold soliciting charitable donations, so perhaps he even has a small coin-slot in his head. So popular is this statue amongst Bangkok’s hipster crowd that, on his Facebook page, Hut has posted snaps of Thai soap stars and singers happily posing alongside it without a shred of shame.

To Westerners, this figure seems incredibly bizarre, but branches of McDonalds in Thailand often feature a large statue of Ronald McDonald outside giving the traditional Thai “wai” greeting – joining your hands as if ready for prayer, and bowing slightly—so perhaps Hut’s creation is simply a parody which would be understood instantly by native Bangkok residents, but not by us.

An even more obvious reference implicit in the statue, obvious to Thais that is, is to the maneki-niko or “beckoning cat”, a traditional Japanese ceramic cat figurine placed outside stores to bring in luck, wealth and customers. Often, these paws are battery-operated and continually raise themselves up and down to attract the attention of passers-by.

Once lured into Hut’s store by Ronald’s appealing Nazi salute, a range of branded McHitlerware is available. Not only t-shirts, but also jackets, cigarette-cases, postcards and other such ephemera can be purchased, and all for low, low prices. McHitler t-shirts can be yours for Sobibor slave-labor prices, including a natty little his-n’-hers set of two, one featuring McHitler himself, and the other introducing us to his ‘girlfriend’, a rather unconvincing Thai ladyboy. The sale of such kitsch products proved remunerative enough for Hut to carve an entire career out of it. But why choose to make a living through such curious means in the first place?

Invading Poland? Just Do It!

You might reasonably presume Ronald McHitler was created as some political comment; a hyperbolic left-wing criticism of the rapacious nature of American capitalism, maybe, designed to appeal to the student-politics crowd in Thailand. Not so. The slogan of 7Star is “Made for Fun”, and this is no lie. Interviewed by Tibor Krausz for The Jerusalem Report, Hut explained quite simply that “It’s not that I like Hitler. But he looks funny and his shirts are very popular with young people.”

Krausz also quizzed one of 7Star’s many customers, 21-year-old Thai university student Pitawat Chaiyot, busy buying himself a green t-shirt with a cartoon of Teletubby Hitler on the front. Chaiyot’s explanation for his purchase was quite simply that “Hitler looks cool because he seems like an interesting character.”

The use of the word “character” is interesting, as that is clearly what the student viewed Hitler as being – a fictional character, not a genuine historical one. Yes, Chaiyot knew Hitler was actually a real person, technically-speaking, but his knowledge about the man was so negligible (he thought he was a Communist!) that he had effectively become an empty human shell for him to project his own desires onto – and what the ignorant yet fashion-conscious student desired was for the Führer to be a style icon who could be enlisted to make him look cool in turn, simply by buying one of his t-shirts.

We must stop and think: what is a brand, when it comes to things like fashion? The ubiquitous Nike “swoosh” logo is popularly thought to denote that a sports or leisure-wear product bearing it is somehow cool, for example. But why? The Nike swoosh actually means nothing at all other than “this product is made by Nike”, something which equates to, effectively, the subliminal message that this product is “cool.” But why is it cool? Because it is Nike. And what is Nike, exactly? Nothing but an empty sign which we have agreed, for no logical reason at all, automatically must now denote coolness. There is a circular logic at work here, a cycle in which we have allowed ourselves to become hopelessly trapped.

Nike is nothing other than its own brand. It exists in the commercial world which surrounds us only to make money. Take away the simple fact of global commerce, and the worlds of advertising and media, and Nike would no longer exist. The clothes themselves are real, but the brands which emblazon them are mere pre-agreed social fictions. The corporation behind the logo could just as conceivably have chosen another symbol and brand-name and succeeded using those, instead. The famous swoosh means naught whatsoever; as Baudrillard would have observed, it had no original, real-world form beyond itself. Hitler, as he currently appears on certain youth-oriented Thai t-shirts, appears to have had no original form prior to his own existence as a brand logo either.

Like all items and logos which inexplicably become acclaimed as being fashionable, Ronald McHitler is empty of all meaning beyond ‘coolness’ for those who purchase or desire items displaying him. To boutique-going Thai hipsters, Hitler is not a major world-historical figure, great, evil, or otherwise, simply an odd little man in an odd little suit with funny hair and an amusing moustache. They intend to give out no message at all by wearing these clothes, other than that they are stylish and up-to-date with the latest fads and trends.

Far from being Holocaust-fans, for instance, as some ADL-type hysterics might be minded to conclude, it seems many of the t-shirts’ purchasers don’t even know what the word ‘Jew’ means! The Jewish community in Thailand as a whole is incredibly small (around 1,000 amongst a population of 72 million or so), and, being a majority Buddhist nation located in South-East Asia, subjects such as Bible Studies and events from European history like the Holocaust are not generally taught much in Thai schools, so the very notion of antisemitism itself is wholly alien to most young Thais.

They are not deliberately acting to break taboos surrounding the subject of Hitler and Nazism by wearing such shirts to get a rise out of offending others, or to appear rebellious, because to them no such taboos actually exist to be broken in the first place. Wearing a t-shirt decorated with a picture of Adolf Hitler on it in Bangkok, then, is quite literally the very definition of an empty gesture. This is why, when Western Jewish groups complain about things like the existence of a Kentucky Fried Hitler restaurant in Bangkok, they are barking up completely the wrong tree.

Is this what the future also holds for the ever more degraded and simulacrum-like image of Adolf Hitler over here in the West too? Possibly so, as it turns out that today Ronald McHitler of Bangkok also has an equally postmodern cousin of that very same name living in New York City. I shall have more to say about this strange fellow in a future dispatch.

 

Arbeit Macht Fries Adolf as an Advertising Logo

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39 comments

  1. Mark Gullick says:
    November 27, 2025 at 3:18 pm

    Arbeit Big Mac and Fries. Do you remember Ron Mael from the band Sparks?

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    1. Vainovalkeat says:
      November 28, 2025 at 1:20 pm

      I certainly do, Mark. I went to the cinema a few years ago to see the “Sparks Brothers” documentary with my better half (we were the only two there). There was a snippet from some talk-show (obviously after their legendary TOTP appearance in 1974) where Shelly Winters hysterically blurted out, “There was a man on television last night dressed up like Hit-lah”, Pete Townsend, who was sitting next to her groaned and said, Naah, it was just Sparks”.

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  2. Kim says:
    November 27, 2025 at 3:53 pm

    Seeing the teapot pic reminded me of the uproar by pro-censorship zealots over Amazon’s supposed “Hitler mustache” logo: https://doyouremember.com/144271/amazon-changes-logo-people-allege-adolf-hitler

     

     

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    1. Mark Gullick says:
      November 27, 2025 at 4:21 pm

      Hitler had the worst moustache, if not in history, then thus far. My mate, who works on The Times of London, calls it a ‘snot-breaker.’ If you want to grow a ‘tache, and you are not Asian or whatever, you go Stalin, Mark Twain, or the Nietzsche I sport. Unless you are a Greek woman, of course, in which case it will go its own way as you escape your 20s.

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      1. Will Williams says:
        November 28, 2025 at 2:30 am

        Mark Gullick: November 27, 2025  Hitler had the worst moustache, if not in history, then thus far. My mate, who works on The Times of London, calls it a ‘snot-breaker.’..

        —


        Interesting. Is your mate a man?

        —
        Steven: … Whenever someone … wants to portray someone as the embodiment of all human evil, they compare him, predictably and tediously, to Hitler: but, via a combination of gross overuse and the passage of time, the effectiveness of this tactic declines yet more with each passing day… With the end of WWII now being 80 years in the past, we are easily at the stage where 95 percent of the world’s population have zero personal memory of the existence of Adolf Hitler, having never been alive during the man’s own lifespan. Instead, all we have to go on is his media image, twisted ever more with each passing year…

        —

        Thanks for this, Steven. Count me in the 5% of those you say weren’t born until Mr. Hitler and his German nation were vanquished by the Soviet/Democrat coalition in 1945 in what we’ve been told all our lives was a “good war.” You’re correct to say Jews and their collaborators’ “crying Wolf” in their vilification of the greatest White leader in modern history has lost its effect on many of us.

        Last weekend we distributed a couple hundred of the National Alliance’s latest tri-fold flier, “The Mouse and the Eagle,” at the AmRen Conference, so some of you may have seen it already. Here’s is a snippet from Wolf Stoner’s essay by the same name, put up today at nationavanguard.org:

        When, early in 2025, a hot debate flared up on the pages of Counter-Currents about what kind of attitude we should take toward National Socialism, the Third Reich, and Hitler, I could easily detect manifestations of the same “plebeian wisdom” among the advocates of memory-holing the entire period. They think that their approach will gain them public acceptance and enhance their prospects in electoral politics.
        These people tend to persuade larger numbers than do partisans of unadulterated National Socialism. Their position is clearly a winner among people with a plebeian mindset. Theirs is the worldview of a prudent mouse, who disdainfully rejects the heights and boundless vistas of an eagle. “It is too unrealistic and risky” — says a mouse; “we must go after what is practically possible.”…
        …“Plebeian wisdom” is less than useless in such a conflict. It must be abandoned. Instead of humbly hiding our high opinions of Hitler the Third Reich or pretending we abhor them, we must boldly raise the same banner and proclaim the same ideas. More than this: We must expand upon them, and widen and deepen their reach. Cosmotheism is the expansion of National Socialism into the realms of religion, science, and philosophy. It is not only a political movement but an all-encompassing worldview. It should never be hidden. It should never be compromised to gain social acceptance among mice, degenerates, or enemies. On the contrary, it must revel in its “unacceptability” to those who are murdering us. Yes, we are incompatible! Yes, we are irreconcilable enemies! Yes, we do want to take what is ours by Natural Law!….

        Today National Socialism is not for everyone, nor is Cosmotheism, but these ideologies are not going away, especially among sincere racial nationalists. It will be worthwhile for readers to revisit the controversial essay here at C-C from March of this year, and, more importantly, some of the 150 excellent counterarguments under it. “Nationalism Doesn’t Need National Socialism” by Keith Woods.

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        1. Will Williams says:
          November 28, 2025 at 3:46 pm

          Correction: misspelled the link nationalvanguard.org that would have led the reader to a dead end.

          Also, I asked Mark Gullick if his “mate” today is a male since only a few days ago he had disclosed to us that he’s a “terrible misogynist,” that he’d “married a psychotic half-caste. It lasted a year. She beat the shit out of me.”

          That was unfortunate, but no reason for Mark to give up, if that’s the case, on partnering with an exceptional female of his own stock as Nature intended. Leave the psychotic half-caste to beat the shit out of some poor non-White sap.

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          • Uncle Semantic
          1. TYRS HAND says:
            November 29, 2025 at 2:07 am

            I read ‘mate’ as the English version of ‘pal.’ I had a great friend from England who used ‘mate’ for every iteration of male acquaintanceship.

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          2. Kim says:
            November 29, 2025 at 3:55 am

            For both UK & Australia, “mate” means friend/pal.

            Mr. Williams, your concerns remind me of a joke I heard about awful dating relationships:

            “Alright guys, let us all make a pledge to date only 1) those who we really respect, 2) those who also respect us in return, and 3) those we genuinely want to have important and meaningful conversations with.”

            “Sorry, Dude, but I’m sticking with women.”

            I don’t believe most men, even so-called misogynists (esp those who mention spellcheck needed) ‘switch-teams’ with such ease.  Any “bi” men would be foolish to have ever wasted any time pursuing relationships with women, when ‘anything-goes’.

             

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          3. Vainovalkeat says:
            November 29, 2025 at 2:16 pm

            Chairman Will,

            The term, “mate” in Commonwealth countries, particularly Australia and the UK is quite complicated and interesting and very amusing for people that don’t come from here and know not what it means. I am an Aussie, by the way.

            A) Mate: your friend, not your ‘mate’, as in ‘mating’. One of your best friends and some sort of sporting competitor, and so on. “How’s it goin’ mate?” used to be a common greeting amongst equals here. In fact the therm, ‘mate’ used to mean some sort of equality amongst people in general.

            B) “Mate”, can be used negatively by people that take an objection to you, for instance, “You’re a fuck-head, mate”, or, “You’re a faggot, mate”. A bit strange. An objectionable Aussie once abused me and yelled, “You’re a fuck-head mate”, I replied, “I may indeed be a fuck-head, but I’m not your mate!”

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      2. Kim says:
        November 28, 2025 at 4:02 pm

        I heard in barber school (a complete rumor mill, so this may be total bs) that Hitler liked the look of a mustache, but wanted to be able to wear a proper-fitting gas mask if necessary.  If so, this would simply be function > form.

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  3. CC Reader says:
    November 27, 2025 at 4:32 pm

    Charlie Chaplin once entered a Charlie Chaplin lookalike contest, and came in third.

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    1. Ondrej Mann says:
      November 27, 2025 at 4:48 pm

      And who was before him except the Highest one?

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      1. Vainovalkeat says:
        November 29, 2025 at 2:19 pm

        I’d say it was Ron, from Sparks.

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  4. Beau Albrecht says:
    November 27, 2025 at 4:32 pm

    Interesting, that.  It seems the Teapot Hitler is rather like the occasional tortillas that come out looking like religious iconography.  I wonder why we haven’t gotten any Elvis Presley or Marilyn Monroe tortillas yet?  Maybe Baudrillard has the answer!

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    1. Monster Magnet says:
      November 28, 2025 at 10:05 pm

      Hundreds of thousands saw Hitler’s face in the Palisades cliffs along the Hudson River in the 1930s after a rock slide. A further rock slide in 1945 supposedly wiped it out.

      https://thepressgroup.net/back-in-time-rockslide-reveals-hitlers-face-on-the-cliffs/

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  5. Ondrej Mann says:
    November 27, 2025 at 5:20 pm

    Great article. I enjoyed these bizarre Hitler-era designs even when I was a teenager. I look forward to the continuation of the article.

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    • kolokol
  6. Angelo Plume says:
    November 27, 2025 at 5:38 pm

    Can’t leave out those Puma “Hitler trainers” from a few years ago https://x.com/newhot899/status/1235915704941121536?lang=en

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    1. Kim says:
      November 28, 2025 at 4:51 am

      Imagine leaning in with a triggering, propaganda-infused, advertising slogan:

      Trainers for when you really want to finish a race.

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      • AdamMil
      1. AdamMil says:
        December 2, 2025 at 7:17 pm

        Brilliant. 🙂

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        • Kim
  7. Viktor Schmidt says:
    November 27, 2025 at 7:38 pm

    Interesting, why the portraits of Hitler, real or imagined, still make such hype, but the portraits of, let’s say, of Mao Zedong, are always OK and nobody protests.

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    • kolokol
    1. Beau Albrecht says:
      November 27, 2025 at 10:39 pm

      It’s because leftists are special.  They never do anything wrong.  When they actually do something wrong, it was for the greater good.  My professors say so, therefore it must be true!

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      1. Uncle Semantic says:
        December 2, 2025 at 8:36 pm

        Check out brian shapiro on the ‘pushing the limits’ podcast for hate-watching. He’s even worse than the other one.

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  8. Peter Quint says:
    November 28, 2025 at 5:22 am

    Great article, the jews will probably try to build a holocaust museum in Thailand—LOL!  🙃

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    • Vainovalkeat
    1. Beau Albrecht says:
      November 28, 2025 at 2:54 pm

      Normally I’d say the Thais could retaliate by opening a ladyboy bar in Israel, but I bet Tel Aviv already has one, or maybe more!

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      • Vainovalkeat
    2. Vainovalkeat says:
      November 29, 2025 at 2:41 pm

      I dunno, Pete,

      There’s only one thousand of them; sounds like the easiest deportation in history!

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    3. Kim says:
      November 29, 2025 at 5:49 pm

      Peter, that might be slightly too pedestrian.  They’re probably aiming to put a 6 Million marker on the moon next to the U.S. Flag.  And with Elon Musk’s help, think of all the advertising signs “This way to the 6M Lunar Holocaust Memorial —>” floating on space junk around the galaxy.

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  9. Will Williams says:
    November 29, 2025 at 5:12 am

    TYRS HAND: November 29, 2025  I read ‘mate’ as the English version of ‘pal.’ I had a great friend from England who used ‘mate’ for every iteration of male acquaintanceship.

    —


    Oh, England, where a boot is the trunk of an automobile rather than footwear. I see.

    Being American I refer to Merriam-Webster for the definition of mate. The noun: is as in partner the person to whom another is married.  The verb, however, means: to engage in sexual intercourse Ex: cats conceive almost every time they mate. Synonyms: copulate, fornicate, etc.

    Whoever Mark’s current mate is, I hope he/she isn’t psychotic and “beats the shit out of him.”

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    1. Vainovalkeat says:
      November 29, 2025 at 2:52 pm

      Chairman Will,

      I think the terminology and meaning of”mate” may have been covered to everyone’s satisfaction.

      Stay tuned for the up-coming analysis of the ancient Aussie term, “Fair Dinkum”.

      And then, to top it off, the ancient Aussie proverb, “Fuck Off, We’re Full!”

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      1. Will Williams says:
        November 29, 2025 at 4:09 pm

        Vainovalkeat: November 29, 2025 Chairman Will,… Stay tuned for the up-coming analysis of the ancient Aussie term, “Fair Dinkum”.And then, to top it off, the ancient Aussie proverb, “Fuck Off, We’re Full!”

        —

        Huh?

        I understand “Fuck off,” and choose to apply it selectively with insufferable jerks.

        But decided to not stay tuned for the definition of your fair dinkum, so looked it up:

        Short Meaning: If I am to understand correctly, fair dinkum is a statement of confirmation. It could be interchanged with “no, really!” or any other phrase that indicates that the speaker really means what they are saying. No legs are being pulled (as is a common pastime among Aussies), as fair dinkum implies that it is the real deal.

        Long Meaning: After a long night of drinking at the pub (another common pastime here), a fight broke out. The fight escalated into an all-out brawl, which got ugly. One gentleman in particular, although incredibly drunk, found himself breaking up the fight and playing mediator. “Fair dinkum, fair dinkum” was his repeated mantra to the masses who were slowly coming around. What our hero was actually saying, however, was “fair drinking, fair drinking,” but between his drunken state and thick accent, it came out as fair dinkum. The phrase implied that everybody’s temper was heightened due to being drunk, but that all they were trying to do in the first place was have a few drinks and enjoy some camaraderie with others. “Fair drinking”, or fair dinkum, was what he encouraged everybody to get back to doing, and end this pointless fight that would lead to nothing but regret and pain the following day.

        I visited Australia a couple of times back in the 1960s when your nation was still White and loved your people and your language. But I will never use your silly phrase fair dinkum, thanks. 

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        1. Beau Albrecht says:
          November 29, 2025 at 7:29 pm

          In context, “fuck off we’re full” is an anti-immigration slogan: a bit crude, but short and to the point.  No need to get upset here.

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          1. Will Williams says:
            November 30, 2025 at 1:29 am

            Beau Albrecht: November 29, 2025 In context, “fuck off we’re full” is an anti-immigration slogan: a bit crude, but short and to the point.  No need to get upset here.

            —

            It’s not necessary for you to explain the context of that crude comment, Beau. A few years ago, I, with Kevin Strom’s expert help, created a similar flier, sticker and banner, not crude at all, just stating a biological fact: “Send them back. They can’t make White babies.” with our Web address.

            I don’t know how to paste an image in a C-C comment, but a reader can try this from  NA’s free flier page: National-Alliance-Banner-immigration-02-10×5.jpg (12200×6100) at natall.com.

            We put that 10-foot-wide banner on the wall behind the six-foot-wide Alliance literature table last weekend at the American Renaissance conference. It did not stay up long, however, as we were politely asked to remove it by our host because, I suppose, it might offend the tender senssibilities of an attendee, so we did — but not before I took a photo of it and our table. That photo appeared in the November NA BULLETIN that was snail-mailed to our members and supporters yesterday.

            It was popular while it lasted as others were photographing it. Imagine how a crude “Fuck off” banner would have been received.

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        2. Vainovalkeat says:
          November 30, 2025 at 1:09 pm

          Will,

          I just threw in the famous term “fair dinkum” in conjunction with the small discussion regarding the term, “mate” that recently occurred. No one says “fair dinkum” hardly at all anymore.  As for the old slogan “Fuck Off, We’re Full”, it goes back a few decades and is now also obsolete. I recently saw it at a protest by some nationalists recently, but it would have been used with humourous and nostalgic intent to annoy our rulers (which it does) and make a few Aussies have a laugh. Back in the 90’s I used to see stickers on back windows of vehicles now and again with that slogan.

          Anyway, glad you liked it here in the 60’s, I liked it here in the 80’s. You wouldn’t like it much now though.

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          1. Will Williams says:
            November 30, 2025 at 6:23 pm

             Vainovalkeat: November 30, 2025 Will, I just threw in the famous term “fair dinkum” in conjunction with the small discussion regarding the term, “mate” that recently occurred. No one says “fair dinkum” hardly at all anymore.  As for the old slogan “Fuck Off, We’re Full”, it goes back a few decades and is now also obsolete… Anyway, glad you liked it here in the 60’s, I liked it here in the 80’s. You wouldn’t like it much now though….

            —



            I understand, friend, no offense intended. I actually considered relocating down under after military service because I liked it there so much but soon gave up on that idea. “Round-eyed girls” back home in North Carolina had the same attraction for this White boy then as did the ones there after nothing but Vietnamese females during my two tours in SE Asia.

            I’m probably wrong but recall the racial demographics being nearly all White in that large land mass in the Asia-Pacific region in 1969 during the tail end of the White Australia policy — but no more and never again, especially since Aussies have been disarmed. See: White Australia policy | Summary & Facts | Britannica

            … Popular support for White Australia, always strong, was bolstered at the Paris Peace Conference in 1919–20 when the Australian delegation led the fight to defeat a Japanese-sponsored racial-equality amendment to the League of Nations Covenant. Although progress toward its abolition was slow, the policy became less stringent from about 1950 on, first under Liberal governments and also (more markedly) under Labor from 1972 to 1975 Discrimination was removed from the citizenship application process by enactment of the Australian Citizenship Bill 1973, which was followed by passage of the Racial Discrimination Act 1975. Speaking in the Philippines in 1973, Al Grassby, the minister for immigration in the government of Prime Minister Gough Whitlam, declared the policy dead, saying: “Give me a shovel and I will bury it.” Between 1947 and 1981 the number of persons in Australia of non-European descent more than doubled. By the early 21st century about two-fifths of Australian immigrants were Asian…

            Tsk, tsk!

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      2. Uncle Semantic says:
        December 2, 2025 at 8:43 pm

        I know NZ uses wop-wops which I stole and the family looked at me like I’m crazy when I said I’d like to move there. Knobhead, wog, poofter, and off his tits are lovely. I always saw mate similar to amerikans saying dude, pal, or buddy flippantly in conversation. We don’t say jandals here and while g-string is known but not as popular as thong, in Australia if someone has a thong up their ass something went terribly wrong.

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  10. Will Williams says:
    November 29, 2025 at 11:03 pm

    Kim: 29, 2025 … Mr. Williams, your concerns remind me of a joke I heard about awful dating relationships:

    —

    Kim I should not have misdirected the discussion of the demonization of Hitler yesterday with mention of the word “mate.” I apologize for that.

    It’s the rest of that comment by me that folks should consider and comment on if they care about preservation of our race. I was busy picking up our November issue of the National Alliance Members BULLETIN yesterday, processing it and getting it in the mail by 5pm that I got distracted myself with the insignificant word “mate,” so I’ll repost that other part for consideration:

    Last weekend we distributed a couple hundred of the National Alliance’s latest tri-fold flier, “The Mouse and the Eagle,” at the AmRen Conference, so some of you may have seen it already. Here’s is a snippet from Wolf Stoner’s essay by the same name, put up today at nationalvanguard.org:

    … When, early in 2025, a hot debate flared up on the pages of Counter-Currents about what kind of attitude we should take toward National Socialism, the Third Reich, and Hitler, I could easily detect manifestations of the same “plebeian wisdom” among the advocates of memory-holing the entire period. They think that their approach will gain them public acceptance and enhance their prospects in electoral politics.
    These people tend to persuade larger numbers than do partisans of unadulterated National Socialism. Their position is clearly a winner among people with a plebeian mindset. Theirs is the worldview of a prudent mouse, who disdainfully rejects the heights and boundless vistas of an eagle. “It is too unrealistic and risky” — says a mouse; “we must go after what is practically possible.”…
    …“Plebeian wisdom”is less than useless in such a conflict. It must be abandoned. Instead of humbly hiding our high opinions of Hitler the Third Reich or pretending we abhor them, we must boldly raise the same banner and proclaim the same ideas. More than this: We must expand upon them, and widen and deepen their reach. Cosmotheism is the expansion of National Socialism into the realms of religion, science, and philosophy. It is not only a political movement but an all-encompassing worldview. It should never be hidden. It should never be compromised to gain social acceptance among mice, degenerates, or enemies. On the contrary, it must revel in its “unacceptability” to those who are murdering us. Yes, we are incompatible! Yes, we are irreconcilable enemies! Yes, we do want to take what is ours by Natural Law!….

    Today National Socialism is not for everyone, nor is Cosmotheism, but these ideologies are not going away, especially among sincere racial nationalists. It will be worthwhile for readers to revisit the controversial essay here at C-C from March of this year, and, more importantly, some of the 150 excellent counterarguments under it. “Nationalism Doesn’t Need National Socialism” by Keith Woods.

    Wolf Stoners’ radical pro-White essays will no longer be featured at C-C, though one (“The State vs the Nation”) was in February of this year. His racial nationalist material is much more important than the fluff from regularly featured C-C writer, Negro Lipton Matthews, in my opinion. That’s just my opinion, but I will state it here. I expect the National Alliance will lose some of its current members and supporters when they read “The Mouse and the Eagle” tri-fold flier that was inserted in with their NA BULLETIN, mailed to them yesterday. That will be regretted somewhat by me, but necessary. I will take responsibility and not worry. We will gain new, stronger members when they read it on National Vanguard and our organization will be stronger.

    Don’t be a plebe, a commoner; be an aristocrat as in noble, a responsible White person of high birth.

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    • Uncle Semantic
  11. Vainovalkeat says:
    December 1, 2025 at 1:02 pm

    Chairman Will,

    There wasn’t a reply option to your reply to my last post, so if you’re still here…

    Thanks for your reply. I didn’t mean to be rude or overly crude, merely pointing out a few things. I’ve had to explain the odd Australian expression to some foreigners now and again and they’ve laughed their heads off. A young fellow from The Ukraine that used to work for me (he arrived here in 2015; lucky for him) asked me whether Australia used to have a White Australia Policy. I told him that we did and our government ditched it because it was all of a sudden (according to them) naughty and out of style. He replied, “I’d vote for that”,

    I replied “So would I and many others would too, if we were allowed to.”

    1
    1
    • Uncle Semantic
  12. Will Williams says:
    December 2, 2025 at 5:56 pm


    [Edit: I’ve managed to get this reply to you,Vainovalkeat, but logging in then cutting, pasting and formatting have becomehigh near impossible.]

    —

    Vainovalkeat: December 1, 2025  Chairman Will, There wasn’t a reply option to your reply to my last post, so if you’re still here…

    —

    I was not notified by C-C that you had replied to my comment but caught this anyway. You can always start a new comment, cutting and pasting what you are responding to, like I’m doing here now.

    —

    … A young fellow… asked me whether Australia used to have a White Au stralia Policy. I told him that we did and our government ditched it because it was all of a sudden (according to them) naughty and out of style. He replied, “I’d vote for that”. I replied “So would I and many others would too, if we were allowed to.”

    —

    As in America you Aussies will not be able to vote your way past a government that has already decided that your rights to protect yourselves are “out of style or naughty.” Your freedom of expression, of assembly, are next if not already voided by the powers that be because they have been deemed unnecessary as naughty and out of style.  Dr. Pierce discussed this fact repeatedly, like here 32 years ago: “Gun Control: Not What It Seems” at nationalvanguard.org

    THERE IS HARDLY AN ISSUE which more sharply divides White Americans than “gun control.” There is hardly a more significant difference than that which exists between the people who want gun control and those who don’t. For there is a great temperamental and ideological divide between those who believe in self-defense and those who believe in surrendering and begging for mercy.

    Looking at this from the standpoint of temperament: It may seem unfair to women to categorize the tendency to surrender as feminine and the tendency to defend oneself as masculine, but at a very fundamental level this categorization corresponds to real differences between feminine and masculine natures. Every person has some of the feminine nature and some of the masculine nature in his character. What we see today is a much greater than normal manifestation of feminine traits in men. It is not a pretty sight…

    …Both the Jewish control of the media and the media bias against the citizen’s right to keep and bear arms are generally recognized but seldom discussed publicly, for fear of the charge of “anti-Semitism.” Also manifest but inadequately publicized is the Jewish leadership of the legislative drive to restrict or abolish the private ownership of firearms. The names of the principal anti-Second Amendment legislators — Feinstein, Metzenbaum, Schumer — tell part of the story, and the anti-gun lobbying organizations, of which the Anti-Defamation League of B’nai B’rith — the ADL — is the most powerful, tell the rest.

    When a “group of concerned citizens” or an association of mayors or chiefs of police issues a statement to the press calling for the banning of firearms as a way of reducing violence in America’s cities, a close examination nearly always will reveal the hidden hand of the ADL. Especially insidious has been the ADL’s use of local, state, and federal police agencies as front groups. For the past two decades the ADL has been lobbying actively for a group of what it calls “model statutes” restricting firearms ownership and penalizing what it deems to be “hate crimes” perpetrated by Whites against members of minority groups. Typically the ADL will have a police official or two in tow when it shows up at a state legislature to lobby for one of these politically oriented laws…

    And we can look at this divide from the standpoint of ideology: Except for a relatively small minority of very sick persons who actually relish the idea of surrender and fantasize about being victimized, those who choose to give up their arms are hoping to be protected by the government. They trust the government. They believe the government has their best interests at heart. They think of the government as a friend and generally approve of the government’s policies…

    …Equality and so-called “free trade” aside, one salient feature of the New World Order is a greatly increased degree of centralization of power and of governmental control over the lives of ordinary citizens. This means a greatly increased importance for the mass media of news and entertainment. Whoever controls the mass media and is therefore able to manipulate the attitudes and opinions of the great masses of people will, for all practical purposes, be able to steer the course taken by the New World Order. This helps us to understand the virtually unanimous enthusiasm of the Jews for the New World Order…

    New World Order = A Disarmed America

    There are two prerequisites for safely bringing in the New World Order. First, the people who are not convinced that surrendering national sovereignty and permitting themselves to be “equalized” with China’s coolies and Mexico’s peons are good things must be silenced with “hate” laws designed to criminalize any expression of fact or opinion which can be considered “racist.” Second, the same people must be disarmed, so that they have no recourse but to obey the laws and remain silent.

    In the United States the number of people likely to take up arms against an oppressive government is not large at this time. We live in an age when comfort and safety are valued more highly than freedom. If economic conditions worsen substantially, however, those few willing to fight for freedom may persuade many others who are more concerned with their pocketbooks than their honor to take up arms as well, and if that happens the New World Order will be in serious trouble…


    Read more at the link. I’ve butchered Dr. Pierce’s essay on gun control, but putting ‘gun control’ in NV’s search block turns up several other essays on this important issue. There is a similar tri-fold flier named “Why they want to disarm you” by Pierce on NA’s free flier page. Back in 1994-’96 my NA Local Unit participated in 31 gun shows in our region and distributed 20,000+/- of these fliers until we were no longer permitted to have Alliance tables at the shows. Read an interesting background on that activism in “Using Courts Offensively” in the American Justice section of WhiteBiocentrism.com, put up just yesterday.

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    • Uncle Semantic
    1. Vainovalkeat says:
      December 4, 2025 at 2:24 pm

      Thanks for the information, Will. I certainly do know that there is no ‘voting our way out of this mess’; I think the young Russian fellow may have been skeptical and/or sarcastic just about as much as I was. He was impressed that our country once had such a sensible policy, though.

      I’ve perused National Vanguard quite a lot in recent times, it, along with CC (of course)  is the best source of  information and ideas, pertaining to our people, that I’ve ever come across.

      0
      0
      1. Will Williams says:
        December 6, 2025 at 4:31 pm

        Vainovalkeat: December 4, 2025  Thanks for the information, Will. I certainly do know that there is no ‘voting our way out of this mess’; I think the young Russian fellow… was impressed that our country once had such a sensible policy…

        —
         

        That’s what our racial struggle is all about, Valnovalkeat.  Wherever serious racially conscious Whites who prefer to live among their own reside, they will fight to organize to be separate racially from the multiracial mess. How to go about this is not complicated — first, determined eligible Whites must separate from not only Jews and other non-Whites, but from whites (lower case) who are satisfied with the multiracial status quo. Those eligible Whites — we know who we are — simply must separate into their own exclusive communities, one individual or one family at a time.

        Which Whites are eligible for these exclusive communities? A logical starting point is found in the National Alliance document, “What is the National Alliance?” at nationalvanguard.org. We must organize, somewhat along the line William Pierce laid out for us in that document.

        Wherever Whites still live, be it America, Australia, Europe or Russia, our people now represent less than 1 in 20 of the expanding world human population, and non-Whites are moving into our traditional living spaces at an alarming rate. Of that less than 5% of Whites worldwide, we racially responsible ones are a tiny minority within that minority who are the vanguard, willing to organize as racial separatists/preservationists.

        That is a given fact, so we work from there whether it is popular with the herd, or not.

        —
        I’ve perused National Vanguard quite a lot in recent times, it, along with CC (of course)  is the best source of  information and ideas, pertaining to our people, that I’ve ever come across.

        —



        Good. Spread the word far and wide among Whites while we still can.

        0
        0

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Writer & Article of the Month May 2026

Voting for this month has concluded. Here are the final results!

Top Writers

  • #1 Morris van de Camp 2 votes
  • #2 David M. Zsutty 2 votes
  • #3 Derek Stark 2 votes
  • #4 Jayant Bhandari 2 votes
  • #5 Greg Johnson 2 votes
  • #6 Jared Taylor 1 vote
  • #7 Collin Cleary 1 vote
  • #8 Spencer J. Quinn 1 vote
  • #9 Mark Gullick 1 vote
  • #10 Lipton Matthews 1 vote
  • #11 Keith Woods 1 vote
  • #12 Steven Tucker 1 vote

Top Articles

  • #1 The Lunch Wars 2 votes
  • #2 Heidegger on Nietzsche, Part One 2 votes
  • #3 Peak Fatigue in Fort Wayne 1 vote
  • #4 Keith Wood's Elevator Pitch to a Billionaire 1 vote
  • #5 Do You Want to Play a Game? 1 vote
  • #6 Why Billionaires Should Fund White Identity Politics 1 vote
  • #7 The 1970s: The Golden Age of Hijacking 1 vote
  • #8 True Folk-Horror Is Horror of Your Own Folk 1 vote
  • #9 Finding Atlantis Part 4 1 vote
  • #10 Berlin: City of Stones 1 vote
  • #11 The Ghost of the Confederacy 1 vote
  • #12 Lothrop Stoddard’s The Revolt Against Civilization 1 vote
  • #13 Could Fascism Work? 1 vote
  • #14 Jared Taylor's Elevator Pitch to a Billionaire 1 vote
  • #15 Predation Wearing the Mask of Civilization 1 vote

Total votes cast: 17