1,372 words
In politics as in war, the best defense is a good offense. Conservatism has catastrophically failed to conserve anything because it is an inherently defensive ideology born out of a defensive — if not downright cowardly — mindset. It does not take a political genius to predict that those who want to just be left alone so they can grill in peace will lose to those who want to burn Western civilization to the ground.
The Left’s cancel culture has served them well, as it has allowed a small and evil, yet strident and highly organized minority to terrorize the silent and disorganized “moral majority.” If the Right does not organize and strike back with a cancel culture of its own, it will continue to be pummeled.
Our situation is similar to a nation without nuclear weapons that is confronted by a rival which has them. Such a nation has three options: acquiesce to being dominated, rely on third parties to defend it, or acquire nukes of its own. What is not an option is to shame their arch-rival into giving up their nuclear advantage.
Nobody is coming to save us, and even if they were, we would find ourselves dependent upon them. Our only options are to either acquire a “nuclear” cancel culture of our own, or submit to being dominated by some of the most depraved and hideous people to have ever existed.
Boycotts are one such way to cultivate our own cancel culture. But how is this to be accomplished? And is this even feasible?
A recent poll conducted by the Homeland Institute clearly shows that boycotts are feasible. 41.8% of respondents said they would follow through with boycotting a company if they had to pay 10% more or drive an extra mile if said company was accused of being racist, compared to 29.1% of respondents who said they would boycott a company if they had to pay 10% more or drive an extra mile if it was accused of being woke. When we compare the numbers, those willing to boycott an allegedly woke business is almost seven-tenths of those willing to boycott an allegedly racist business.
If businesses cower in fear of being accused of racism, then seven-tenths of the accusation’s potency is nothing to sneeze at. Returning to the metaphor of nuclear weapons, one does not need exact parity with an opponent to achieve deterrence, only substantial parity. The question of whether we have substantial parity is if we can destroy a business that earns our ire, or at least devastate their shareholders. We absolutely can, given that the average net profit margin for businesses, excluding financials, was 7.77% as of January 2023, with some sectors showing significantly less.
Keep in mind that the Homeland Institute’s poll was conducted at the national level. Your mileage may vary based on the particularities of each area. While Right-wing cancel culture will be weaker in some areas, it will also be stronger in others. Making a business go broke for going woke should be an easy task if it has a slim profit margin and is located in a predominately white Republican area, or if it at least has a supermajority of customers who are white or Republican.
The recent boycotts of Target and Bud Light are further cause for hope. The fallout from these is still ongoing, with America First Legal suing Target for misleading shareholders about the risks of its woke diversity, equity, and inclusion policies, as well as marketing which caused a $12 billion loss in share value. Meanwhile, the United States revenue of Bud Light’s parent company, Anheuser-Busch, fell by 10% in the second quarter of 2023. And while it is not an economic boycott, the #BanTheADL campaign promoted by Keith Woods on Twitter/X further suggests that a Right-wing cancel culture is viable.
Furthermore, boycotts play upon one of our people’s weaknesses and turns it into a strength. White conservatives are notoriously difficult to spur into productive action. For decades they have done nothing except show up at the polls once every two or four years. The regime’s Rainbow Terror of anarcho-tyranny has chilled public participation, as intended. Even on the dissident Right, the number of those who are willing to go beyond consuming content are a minority. But a boycott merely requires them to refrain from doing something, rather than doing something, such as turning up at a rally.
You can buy Greg Johnson’s White Identity Politics here.
Boycotts are especially appealing now that Bidenomics is straining everyone’s budgets. People can kill two birds with one stone through boycotts, because they can help one to save money while striking back at those responsible for their financial situation in the first place.
While I concur with Oswald Spengler that “optimism is cowardice,” pessimism is also defeatism. We need to understand that we are starting at absolute zero after decades of lethargic inaction. Accustoming our people to activism is akin to teaching a child to ride a bicycle. They will usually need training wheels. Thus, I would rather focus on praising the progress that we have made thus far rather than emphasizing the fact that there is still a long way to go. The Bud Light and Target boycotts are a huge improvement from the Freedom Convoys, which a mere year-and-a-half ago fizzled due to subversion by controlled opposition. Even Donald Trump, Jr. counter-signaling the Bud Light boycott appears to have done little or nothing to hinder it.
Saul Alinsky’s Rules for Radicals provides some additional insight into how we can build a Right-wing cancel culture. One of Alinsky’s rules is to stay within your people’s experience. This rule must be bent, because there is a first time for everything, and our people are waking up from a decades-long slumber. If they don’t get wet, they will never learn to swim. The inverse of this rule is to go outside of your enemy’s experience. The establishment is accustomed to dealing with outrage from the Left — but until now, never from the Right. They have as little experience as we and our people do in Right-wing boycotts. They have also never before had to worry about appeasing both the radical Left and radical Right at the same time. This is their minefield to navigate, and ours to exploit.
Alinsky likewise recommends isolating the target and keeping up the pressure. If we target a business for wokeness, we can demand that its rivals disavow their wokeness and affirm American values.
Keeping up the pressure requires discipline. Thankfully, peer pressure on social media can work both ways. Just as the Left bullied people into declaring their support for Black Lives Matter, we can do the same and ridicule those who don’t pledge to keep up the boycott as “sunshine patriots” and such.
Also, the Left always has yet another demand after their first demand is met. Once a target caves, we should always demand something else until they are reduced to groveling in absolute subservience.
But isn’t it then illogical for businesses to submit to our demands? No, because most people — and especially corporate executives — are cowards, and are thus also illogical. We should exploit this as ruthlessly as they have exploited the American worker.
The next rule is to keep things fun and not allow ourselves to become a drag. This is easy, because we can make memes ridiculing the target business — and we have a natural talent for meme-making. There are also few things sweeter than exacting revenge upon someone who has condescended to you in the past. Of course, we must be careful not to target too many businesses all at once, or to abuse the term “woke” until it becomes as meaningless as the charge of “racism.” This must be gauged through good political instincts on the fly more than through any abstract theorizing.
Joel Davis has predicted that if the #BanTheADL campaign is successful on X that the Anti-Defamation League will then pressure advertisers into boycotting X. This is the perfect casus belli for launching our own retaliatory boycotts.
This will be a total economic war, and our people are primed and ready for it. Smug judges handing down harsh sentences for Proud Boys while the system coddles child rapists have filled our people with righteous fury. All we have to do is channel it.
* * *
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14 comments
As always, I recommend boycotting Hollywood.
Cancel cable TV, stop going to the movies etc.
There is no downside to this tactic.
We save time, we save money, we avoid irritating enemy propaganda.
They lose money.
Second the motion. I hear you brother. Well said.
I also recommend writing to them explaining why you’re cancelling your subscription and they won’t see another plug nickel from you. If enough people say so, it helps get the message across.
I’ve never paid for sattelite/cable and never will. I go see a movie maybe once every two years, if that.
Well reasoned, well said. Ultimately lots of people are going to change the way they vote for us to save ourselves, but for starters motivating them to change the way they spend money is a good start.
For years, conservatives have funded evil people who were enemies of our race. Who made Oprah Winfrey a billionaire? White women, that’s who.
Who made Colin Kaepernick and other white hating black athletes and movie stars wealthy and powerful? White men, that’s who.
When the whole controversy of blacks kneeling for the national anthem arose, callers to conservative talk radio were outraged. One from the mid west said he was cancelling his season tickets subscription for which he had an auto-payment plan that automatically deducted $300.00 per month from his bank account! OMG! That’s more than three grand a year, all to fatten the bank accounts of Negro athletes and team owners who hate white people. What was this idiot thinking in the first place? Thank God he finally saw the light and changed his thinking.
Apart from boycotting professional sports, Hollywood seems to be feeling the sting of the white backlash. Thank God! I stopped going to movies more than 10 years ago and have never looked back. Many years ago, famous movie star Julia Roberts famously said, “Republican comes in the dictionary just after reptile and just above repugnant.” Ah. I heard this and asked myself, “Why am I fattening the bank accounts of wealthy liberals who hate me?” I cut Hollywood out of my life and have never missed it. The only movies I’ve seen since 2005 were a documentary about the real estate crash and the Downton Abbey movies, to which I was dragged by a woman.
I’ve saved money and emotional distress by excising that corrupt, toxic Jewish controlled sewer called “Hollywood” from my life. I read more books and am less anxious and angry, apart from being better read and educated.
These are just some examples of industries that can be easily and persuasively boycotted after having declared war on normal people in general and white people in particular.
Hear hear!!
Last time I set foot in a movie theater was whatever Christmas day it was that the disturbingly sad movie War Horse was released.
Please find some coffee house other than $tarbuck$ or better yet make your own damn coffee.
Agree! So much of the corporate embrace of the left stems from fear of boycott or negative reviews. The right has been largely silent on this front. The bud light fiasco and protests about Target prominently stocking LGB items (for kids too young to understand gender) show fertile ground for results
No, because most people — and especially corporate executives — are cowards, and are thus also illogical.
Corporate executives may be illogical but they are not stupid. They know as well as anyone else which was the wind is blowing, so will stick to that which at the end of the day turns their company a profit. There is no changing the mind of Economic Man other than a drastic reduction in calorie intake and a 2×4 across the head at random intervals.
A feminine boy-girl shilling beer finally got the attention of “conservatives”? How cowed they are and have been!
Indeed, it’s quite odd that a half-baked publicity stunt using a female impersonator to tout mediocre beer turned into the straw that broke the camel’s back, but the Cultural Counterrevolution has to start somewhere.
I’ve been asking myself the same question. How did the Bud Light boycott take off, seemingly spontaneously? Was there something egregious (by current standards) about that commercial, or was it just the last straw, or maybe I should say the last turd? And we have to recognize that it is just a baby step. Changing the brand of beer you drink is not much in the way of self-deprivation. But it’s something. A welcome change from supine coprophagy.
Indeed, it’s odd that the first big anti-woke backlash happened over a brand of mass-market swill. It looks like a number of fairly prominent figures, particularly musicians, took notice of this and spoke out. (Too bad we don’t have a dialogue with them, right?) Another factor was that the corporate virtue signaling stunt went against the sensibilities of the great majority of their customers. In terms of marketing, that’s a big mistake. Other than that, this fad has been shoved down the public’s throat very aggressively for the last decade or so. Something had to give sooner or later.
Fine writing here, Mr. Zsutty. The reminder to have fun with all of this is most welcome. I’ve never understood the appeal of belonging to the other side as they whine, cry, scream and rage endlessly. When the day comes that we move beyond boycotts and memes, I intend to have fun with that, too. I mean voting, of course!!
I like the way you think, Mr. Z.
‘will lose to those who want to burn Western civilization to the ground.’
False dichotomy. It’s the same as when Cuckservatives say ‘Democrats hate America.’
Right. They just happened to live here and wave the flag.
They don’t Western Civilization and don’t want to destroy it. They do want to lower the amount of white people to the bare minimum of sustainability.
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