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Back on February 25th, I posted a special fundraising appeal, “Seven Ways You Can Help Counter-Currents.” I was delighted that fully a dozen readers responded with donations nearing $2,000, including several people who signed up for or increased monthly pledges. Three readers also offered donations in kind, which are much appreciated. Finally, there seems to be an uptick in our Amazon.com Affiliate commissions. We are most grateful for all these acts of kindness and generosity. It actually looked like we would pull through our current financial crunch.
But just last week, I received news from two of our largest donors, who had pledged in the neighborhood of $18,000 for 2013, that they are unable to continue their support, one for financial reasons and the other for personal reasons. This is a real blow. Not many people can afford to lose an average of $1,500/month, and it is pretty devastating when one is just squeaking by. Thus:
- For the foreseeable future, we will not be able to pay authors for new articles and translations. We will honor existing commitments, but we can’t undertake new ones. We will, of course, continue to pay authors royalties for their books.
- We have already had to push the publication date of the new edition of Savitiri Devi’s And Time Rolls On to the end of this month. But we will have to slow down the publication of other books as well. Yes, books pay for themselves and turn a profit when they sell, but that only works when you have the capital to print them. We will first have to pay off existing bills. Then we will save up money to pay our printer as well as our designer for his excellent covers.
- We will not be able to stock new titles from other presses. Yes, when they sell, they bring in money. But when you lack the capital to buy them in the first place, that does not matter.
- All travel plans are off for the rest of the year, as we cannot afford to risk putting on events that might not pay for themselves.
Many people complain that White Nationalism is less a movement than a “stuckment.” (I wanted to smack Matt Parrott for coining that term, but only because it is too true.)
Yet whether we are part of a movement or a stuckment depends in part on you, dear reader. One of the reasons why so many of our enterprises get stuck is they are undercapitalized. They limp along as hobby projects until the idealism sustaining them burns out. Then they disappear.
When Mike Polignano and I started Counter-Currents, we had nothing in the way of financial capital. In fact, we had many thousands of dollars in debts. We did, however, have human capital which we put to work creating Counter-Currents. We still have our debts, but Counter-Currents is at least sustaining us month to month, and even this piddling fact is remarkable by movement standards.
The current setback will slow us down, but it will not stop us. We are bringing in enough in sales and donations to stick around.
Of course, it is dangerous to publish fewer articles and books, because that will lead to fewer readers and purchasers. More donors will lose interest, leading to more cutbacks, which will lead to more losses, etc. An airplane cannot just pause in mid flight. Either it is moving forward — or it is spiraling down.
We will, however, never shut down Counter-Currents, even if we have to downgrade it to being just another hobby project. But we would like to do more. We would like to step over this new impediment without breaking our stride. We would even like to gain momentum.
But that’s up to you. We’re working at full capacity with the resources we have. We need your support to do better. So about those seven ways to help Counter-Currents: Three of them will cost you money, which is our most pressing need at present. Four of them cost you nothing but time.
Money:
1. Making a One-Time Donation. If it is important to you for your donation to be deductible from your US Federal income tax, please email me for more details.
2. Signing up for a Monthly Donation
3. Buying Our Books (Yes, some of our regular readers do not buy our books, since they can get most of their contents online for free!)
Time:
4. Our Amazon Affiliate Program
5. Remembering Us in Your Will
6. Promoting Our Books and Articles
For more information on each option, just click the hyperlinks in the list above.
Thank you for your loyal readership and support.
Greg Johnson
Editor-in-Chief
Counter-Currents Publishing
& North American New Right
4. Our Amazon Affiliate Program
Amazon.com’s Affiliate Program allows you to earmark 7% or more of the price of your Amazon purchases to Counter-Currents at no additional cost to you.
Amazon Affiliate links are embedded throughout our articles and reviews. Just about every time you see a hyperlinked book, CD, or movie title, it is an Amazon link. Just click through to Amazon and start filling your cart, and Counter-Currents will receive a percentage just for referring you.
There are also Amazon Affiliate links on the top of the right hand navigation bar, just below the Video of the Day.
Note: As long as you enter Amazon through one of our referral links, Counter-Currents receives a commission on anything and everything that you purchase, not just the specific items we link.
Furthermore, you can use the Counter-Currents Amazon Affiliate link without visiting Counter-Currents first. It’s easy: If you have Amazon.com bookmarked on your computer, click any of the affiliate links on the upper right hand navigation bar and then replace your bookmark with the page that appears. This will allow you to go directly to Amazon.com, and Counter-Currents will receive the same commission.
Once Again: The affiliate link gives Counter-Currents a commission on anything you buy on Amazon.com, on any page, so long as you enter Amazon through one of the links.
5. Remembering Us in Your Will
Please consider a bequest to Counter-Currents in your will. All it will cost you is a bit of your time. There are two sorts of bequests that are most helpful to our work: (1) money and (2) items of historical significance to our movement, such as books, papers, etc.
The wording for such a bequest can be quite simple: “I hereby bequeath ___ to Counter-Currents Publishing Ltd., PO Box 22638, San Francisco, CA 94122, USA.”
Or the wording might be something like this: “To further the work of Counter-Currents Publishing Ltd., PO Box 22638, San Francisco, CA 94122, USA, I bequeath the remainder of my estate, free of all death taxes, creditors’ claims and expenses of administration of my estate, for discretionary use in carrying out its aims and purposes.”
Depending on your bequest, your attorney might be able to advise more appropriate wording.
We do not recommend leaving historically significant books and papers to libraries and universities, for the simple reason that libraries are the world’s greatest destroyer of books, particularly politically incorrect books. The most egregious example of this is the Library of Congress in Washington, D.C., which, when it received several thousand books from Adolf Hitler’s personal library, kept a book only if they didn’t already have another copy of it. The rest were dumped in bins for used booksellers to rummage through. Any that were left unsold were probably burned or pulped.
University libraries will often preserve rare books and papers, but only at the expense of making it virtually impossible for anyone to read or copy them. For instance, the University of Edinbugh holds the sole manuscript of one of Anthony M. Ludovici’s books, a memoir of his years as a farmer entitled The English Countryside, which Ludovici wished to be published after his death. He even left money in his will to pay for it. But his executors kept the money and gave the manuscript to the university, which refuses to allow anyone to copy it, so this book will never be published and will be read only by a tiny handfull of people.
Counter-Currents is committed to preserving and making historically significant books and papers available to the public, hence we maintain The Savitri Devi Archive and the Anthony M. Ludovici site.
Please contact us if you wish to discuss a bequest.
6. Promoting Our Books and Articles
- The most important way to promote our books is to give them positive reviews at Amazon.com.
- Also, please recommend our books on Facebook and other social networking sites.
- The most important way to promote our articles is to recommend them through Facebook and other social networking sites and to post links on forums and discussion threads.
There are many ways that you can make donations in kind to Counter-Currents.
The most important donation in kind is to provide new content for the Counter-Currents/NANR webzine by:
- Writing articles, reviews, etc.
- Conducting print and audio interviews
- Producing videos
- Transcribing audio lectures and interviews
- Translating important pieces into English
- Translating our pieces into other languages
- Recommending articles, reviews, and videos from around the web
Other useful donations in kind include:
- Helping us to organize a meeting in your town: if there are enough Counter-Currents readers and other interested parties in your area, we will come there to speak, sell books, and help build local community by providing a place for people in the same area to meet, sometimes for the first time.
- Airline miles: we will speak anywhere in the world if you cover our travel expenses.
- Books that we might be able to add to our catalog (multiple copies) or library (single copies)
- Graphic design work for book covers and promotional materials
Please contact us if you wish to discuss a donation in kind.
20 comments
Cute picture. Which one is Greg and which one is Mike?
That’s me on the left (obviously). Mike is on the right.
Both are dear to our movement. (Pardon the pun).
Counter-Currents is merely continuing a great American tradition. The original pilgrims almost starved to death at Plymouth and George Washington had a cold winter before founding the Great Republic. The hall marks of another American success story are written all over you.
Greg Johnson is not a materialistic man, and will do whatever it takes to maintain the boat on water, with or without coke. But they have fixed expenses that must be acknowledged, such as hosting. The team must also eat and rent.
If not C-C, whom would you donate to? I can’t see any other serious anti-Establishment joint in either the American WN scene or the Web, with the exception of some small specific blogs and TOO, which dwells in intellectualism and hasn’t any pretensions of action.
Personally, I am currently a penniless and humble student, but will have a big capital at my disposition before 2015 if all things go as expected for me. I plan to donate at least $50k.
I envision C-C as the herald of a new order and a meeting place for serious people wanting to discuss the foundation of a white ethnostate once geopolitical conditions become more favourable. Am I crazy or too idealistic? Perhaps. But at least I want to do something else than saying that all is lost and there’s nothing we can do.
Thank you for this. Nothing great in this world is ever achieved without enthusiasm, which looks like madness to the crowd, but can appeal to them powerfully nonetheless.
Every morning when I sit down at the computer, even if I am feeling discouraged and pessimistic, I say to myself “It’s time to save the world.” It sounds grandiose, I know, but it is an accurate description of what I think White Nationalism is all about. We are not just saving our race, but the whole planet, which will be reduced to a lifeless cinder in space if we lose.
Greg,
Have you ever thought about somehow starting your own bank? I know that sounds crazy, and I don’t know the first thing about legally founding a bank, but were it possible you could easily fund CC and many other worthy activities.
Think about it. Once a small, legally authorized bank is established under your control and management, raising and disbursing money would become infinitely easier.
I’ll bet there is someway this can be done.
We can barely handle publishing, so it would not be feasible to add banking to our daily routine. If you know any bankers who would like to chip in, however, please contact us.
First off-only 12 people responded to the last donation request? 12?!? What’s wrong with you people? There is absolutely no reason why every single one of you is not donating at least $10/month (the minimum recurring donation). I’m sorry, but no one is THAT poor! I’m an unemployed grad student and I can still comfortably do that and buy CC books whenever a new one is released! As I have said on here before, NO ONE else is publishing texts like these anywhere. That alone is enough reason to donate to CC, and every one of you readers here should dutifully purchase each and every book that Greg and Mike print! Only the most miserly and short-sighted could justify not spending a measly $15-40 for an original WN book! It’s just appalling that Greg is in the position to beg you all to donate and has to remind you each month that CC is barely scraping by. And yet, you all know that he is paying to keep the site full of original pieces AND publishing new titles…for YOU. There are (I hope!) many times more regular CC readers and visitors than the 12 who donated, or who donate each month.
I can promise you that if CC dies, you will NOT find anywhere else on the net a place to read these quality pieces, find original, scholarly books, etc. Where will you go? Storm front?? Amren?? TOO?? Give me a break! Wake up, people, and stop making excuses. This is YOUR movement. Support it or die with it. It’s your life, your choice. Just don’t complain after it’s gone.
So frustrating…
I was very pleased with the response to the last appeal, and it would have been quite sufficient if we did not lose two of our largest donors in the same week. These things happen, though, and we just have to be resilient enough to get through them without being knocked into a downward spiral. We thank you for your loyal readership and financial support, and also for standing up like this.
I share your sense of frustration with the lack of participation from the ones that could afford to contribute but I dont believe anger and guilt is the way to make them do it.
I think C-C is the best project we have and want it to live long and prosper so I say this with the best of intentions.
I know some dont want to hear it but in my opinion our side have put our faith in letting the content speak for it self and often times knowingly rejected the PR side because it dosent sit well with our anti-modernism, but if you are dependent on people making donations out of their own free will you have to give them more than content or suffer the consequences, ie a small number of hardcore supporters that “get it” will give all they can and complain about why no one else does.
What to do… a suggestion is to look at organizations and projects that have been successful in raising money and understand what they did and why it works (in PR terms). Understanding why Alex Jones can raise half a mill does not mean you have to, or can, or should do the same, but it does mean you get an understanding of your own situation.
Marketing and PR is psychology so if you arent getting the results you should it means there is something missing in your understanding and approach. Every political grouping are struggling with these issues today at different levels, from the mainstream to the marginalized. Evolution baby… adapt or die.
Oxy in blockquote:
The “PR side” tends to focus on the many, and not the few, particularly not the new vanguard. We will – we MUST – focus on the cutting edge of what the Race needs, in terms of clearly defining the problems facing us, and transforming them into the opportunities needed to carry the Race forward with new social. political and economic systems. The CC focus on the culture needed is the indispensable foundation for all that is to come.
Again, Harold Covington’s Northwest Republic has filled in a lot of the temporal blanks for us. We still have to build the bridge, if only for our Posterity.
No, if people who claim to be concerned for the existence of our Race, and a future for White children, can’t put money on the line, each and every month, and/or contribute by writing useful reviews and articles and transcriptions, then they deserve the fruits of their lack of labor.
I was among the first to preach the importance of many, many small contributors, sending in money monthly, without fail. It’s because I saw what the absence of this indicia of faith does to the souls of those who take the (nominal) supporters at their words. Rockwell was played by those who always promised The Big Check, and never delivered. One point of financial control makes for a brittle organization.
Our Posterity deserves better, and we can do better.
“Marketing and PR is” manipulation, usually designed to make the lack of substantial content in the product being marketed. The Vanguard sees though such hollow facades. Alex Jones works for a very smart businessman, Ted Anderson. Yet, how much do the activities of Jones resemble “a tale, full of sound and fury, signifying nothing?” What has actually been accomplished, by what seems to be the triumph of activity over productivity?
The classic example of why your model fails in dealing with the Vanguard can be seen in the National Alliance under William Pierce. When Pierce brought Resistance Records, it was a license to print money.
The price was too high. Pierce could not reject the membership applications of those not fit to shine Kevin Alfred Strom’s shoes, and suddenly the best, and the rest, became as one, from an organizational perspective. Songs like “Freezer Full of Nigger Heads” were available from the same source as the excellent National Vanguard magazine, edited by Kevin Alfred Strom, and Simpson’s “Which Way Western Man.”
Guess what suffered.
The choice between Kevin Alfred Strom’s masterful formulation, “Toward a New Consciousness; a New Order; a New People” and, well, most anything else (as most anything else was of lesser quality), insured the downward path sloped very gradually, and very inevitably, downwards to doom.
And of that last phrase isn’t an apt summation of what has become of all Pierce worked for, I don’t know what is.
A few years ago, I talked with a warehouse guy I worked with who was reading the Carto newspaper. He complained about the economy. I told him that certain economic aspects of the NSDAP cultural moment were worthy of emulation. Shortly thereafter I was summoned to Mahogany Row, and was asked if I supported Hitler, and the Nazis. I said “No,” and was informed there was “no room” in the Corporation for people who felt that way. Plans were underway to possibly move to a new facility, and I was told that ther would not be any room for people who “felt that way” at Destiny City.
Shortly thereafter, the word came UP that we were moving operations to Destiny City. this from the guys working the loading dock who said the terminal showed all shipments to our shop were coming to an end soon. In time, Mahogany Row told us what the Operations crowd already realized.
I did not make the cut, and suffered deeply – financially, personally, and professionally – as a result of ONE rumor from someone who implied I supported Uncle Wolf and his enterprise. I have paid a horrible personal price for this, and saw grace only in that I provided the best counsel I could to those beneath me on the org chart, and helped them transform their lives into something resembling effectiveness, in a world where there was really no need for them or what they did. Voluntary Simplicity became the watchword, as to their credit, they reorganized their lives around the new economic reality. We defined their family economy from the perspective of treating expenditures as energy leakages. Did you know you can make very nutritious, homemade bread, from about thirty cents a loaf from a Cuisinart breadmaker?
This knowledge became the foundation of a Mindset, which became very useful to me as I dealt with problems involving young members of my extended Family, who were facing truly horrific futures living back in the middle of Nowhere. Again, Mindset changes took place. It is working out, particularly compared to those who chose to remain in Yesterday, back in the hills.
I am not mentioning all of this to any effect other than stating that I have suffered deeply, on a professional and personal level, for what I believe to be true.
Years later, all of the losses were worth it, if only because (1) Destiny City went bankrupt – total liquidation bankruptcy, and (2) Family members who disapproved of my philosophy now see that my Ideals are working small miracles in the lives of young Family members who have taken refuge from the economic storm by abandoning the dreams of Yesterday, and are building better, much damn better lives, for themselves. The years of personal privation have paid off in that my Illusions are gone, and all that is left is a Mindset worthy of the hero of Bonfire of the Vanities.
This is why I supported Harold Covington’s Northwest Republic, as the ONLY Grannd Solution to the issues we face, and that is why I was among the first to remind one and all that we can not get from Here to There without better Ideas, which are derived from better Ideals.
The source of those living, dynamic Ideals is counter-currents, which sees that playing Their Game by Their Rules, somehow always results in Them winning.
So far, and that is changing.
Counter-Currents will be the lever by which step over the Old World. he alternative is to doom our Posterity to being the Hunted, Third Class Citizens of a Second World Country with First World enclaves, tomorrow, followed by the world becoming a cold, lifeless husk, in time.
I will contribute monthly, without fail.
We have few lighthouses, and we must keep them open.
Without fail.
I end on the positive note given to us by Kevin Alfred Strom.
“We’re going to WIN.”
I think I may be crazy, but I have upped my tuition fees and I don’t even live in the states.
You’re not crazy, you are just maladjusted to a sick society — which is a sign of true health. Thank you for everything you do.
I’m unemployed, but living off my savings. I do support CC by buying many of their books at our gatherings and occasional donations via Amazon.
I have a whole books section on Pinterest where I have been promoting you books. I wonder if you have had any hits from these? One lady commented, “this site that sells these books is horrible”… I had to laugh. I think most people find it wonderful.
April,
Thank you so much for this. I can’t see incoming links from Pinterest just by looking at our stats, but evidently people are coming if they are crying “Wee wee wee wee wee” all the way home.
Best,
Greg
Truly the darkest timeline. I’ll see what I can scrounge. Good luck keeping the wheels on.
I purchased a book, but it isn’t much. I’ll buy a couple more after the next paycheck. I was thinking of “Towards the White Republic” and “Taking Our Own Side.”
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