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Tom MacDonald:
Wigger With a Heart of Gold

Tom MacDonald.

5,842 words

I don’t want to be like some passive artist for people to go, “Oh, what do you think of Tom Macdonald,” and they’re like, “You can take him or leave him.” I don’t want that. I want people to go either, “Yo, I love that guy,” or “Yo, I f*****g hate that guy.” I want an emotional response to this stuff.

— Tom MacDonald

On August 7, rapper Cardi B released the lead single from her sophomore album, a little ditty called “WAP,” which, if you didn’t know (or, more likely, didn’t want to know) is an acronym for “Wet-Ass Pussy.” I watched the video once, and it was even worse than I expected. Leave it to black women to make something as mundane as heterosexual sex sound utterly repulsive and depraved.

In 2020, I thought we had reached a point where if a liberal wanted to be shocking, it was like “pedophilia or gtfo,” but no. Cardi B has succeeded in making a truly revolting song about heterosexuality. In a morbid kind of way, I’m actually sort of impressed. Anyway, if you’ve never heard the song, believe me when I say that you don’t want to. And if you absolutely must listen to it, for the love of God, don’t attempt to do so while eating. Just trust me on this.

Alas, we live in a fallen world, and WAP went on to become an unstoppable hit all across the Anglosphere, hitting #1 on the charts in the US, Canada, Australia, Ireland, and New Zealand. The UK managed to save some face by only allowing the song to get to #2.

But on August 28, Cardi B’s love letter to her vagina was briefly knocked off the #1 spot on the iTunes Hip Hop charts by a song called “People So Stupid” by one Tom MacDonald, an independent underground internet phenomenon whose entire act is entirely based around trolling SJWs, criticizing woke culture, and pushing back against smothering anti-whiteness.

As a cultural phenomenon, Tom MacDonald is certainly interesting. I’ve been aware of him for a while and have thought about writing something about him before, but was not quite sure what to make of him.
There’s a lot to like about Tom MacDonald. He is a popular (1.1 million subscribers on his YouTube channel at the time of writing) rapper who discusses his white identity in a non-derogatory way and he promotes sobriety. You don’t see that every day. And he’s managed to grind out that following without the help of a manager or a (((record label))) and virtually no mainstream media attention. Hell, he doesn’t even have a Wikipedia page. If nothing else, you have to respect the hustle.

Everything is done in-house. He writes, performs, and produces his music, his girlfriend (YouTube rapper Nova Rockafeller) films his videos, and another friend does the mixing.

There are a few things not to like about Tom MacDonald. Most conspicuously, his cringe trailer park wigger aesthetics complete with face tattoos are pretty hard to get past. And the music is. . . Well, I’m not the target demographic. I’m an aging Gen X-er, and beyond a certain age, all new music starts to sound like noise. So I will reserve judgment on the quality of his music. For this article, I will be examining lyrics and themes in his music.

That said, he does appear to be quite a lot of people’s cup of tea. His least popular songs have half a million YouTube plays, and his most popular over 15 million. Most of his songs seem to average somewhere around the 2-8 million range. And that’s just YouTube. Apparently, his numbers on Facebook are even higher. Again, accomplishing that with no record label, professional management, or mainstream media coverage is nothing to sneeze at.

My criticisms of Tom MacDonald are mostly aesthetic. While I generally prefer my white advocates to look like they’ve showered recently, MacDonald’s message is mostly solid. I’m grading on the curve, here. The guy is not a political activist. He’s a musician and his livelihood depends on having access to social media, so I don’t expect him to be Andrew Anglin. Ideologically, he’s more like a rapping Tucker Carlson. You know. “I’m not racist, but this anti-white stuff has gotten out of control.” Not a white nationalist by any means, but reliably anti-anti-white. For a guy who makes content for a general audience, that’s about as “based” as you can realistically hope for. Beggars can’t be choosers when you are facing white genocide.

In fact, MacDonald explicitly disavows white nationalism and will block white nationalists who attempt to praise him or his music on identitarian grounds. To be fair, if he wants to have a career that lasts longer than 15 minutes, it’s probably a good idea to avoid any association with explicit white nationalists. It would be great is he rapped out the 14 words, but it doesn’t hurt my feelings that he doesn’t. He receives enough accusations of racism merely for defending whites in his music.

Just search Twitter for “Tom MacDonald” and “racist.” You get a whole lot of results.

If someone is accused of being a racist, 9 times out of 10, they are doing something right, and the 10th time is usually Richard Spencer, who never does anything right. Tom MacDonald has all the right enemies, and seeing that he has hit #1, he is newsworthy enough that I now feel that it would be irresponsible of me to not at least acknowledge his existence.

We’ll take a look at MacDonald’s music so you can make up your own mind, but first, a quick bio.

Tom MacDonald was born in 1988 and grew up in Edmonton, Alberta. As a teenager, he dabbled in the pro wrestling scene where he enjoyed some success on the regional Canadian circuit. Eventually, he switched his focus from wrestling to music. While he is a rapper, MacDonald has said in interviews that his favorite genre of music is classic rock, citing Led Zeppelin, Pink Floyd, Black Sabbath, and The Beatles among his major influences.

MacDonald left Edmonton for Vancouver, but found the music scene there too small for his large ambitions and started looking for somewhere else to relocate. Initially, he set his sights on Europe and spent some time there, but could not find a place that really struck his fancy. He ended up in L.A.

Tom MacDonald during his pro wrestling days

MacDonald uploaded his first video to YouTube in 2014 and slowly started to build a following. Things started to accelerate for MacDonald in 2017 with the song “Dear Rappers,” which would prove to his first brush with controversy.

In “Dear Rappers,” MacDonald bemoaned the state of rap music (particularly the “mumble rap” subgenre) and its obsession with style over substance. MacDonald missed the days where rap was about personal struggle and social commentary, things he could draw inspiration from. He was annoyed that rap was increasingly becoming about nothing more than drugs, money, bitches, and hot cars, particularly when there were so many other important issues going on in society.

Many interpreted “Dear Rappers” as an attack on black rappers and black culture. While the song didn’t mention race at all, it criticized rapping about drugs, money, bitches, and hot cars, which is, well, kind of a black thing. How dare he criticize black culture while simultaneously appropriating black culture! For the first time, MacDonald started facing accusations of racism. It would not be the last.

In response to the controversy around “Dear Rappers,” MacDonald released an even more controversial song that would become his first major viral hit and signify a radical change in artistic direction. That song was “Whiteboy.”

Whiteboy”

 

I cannot feel guilty for shit that I didn’t do
But I can understand the reasons why you think that I should
Yeah I’m white but I never put your neck in no noose
And I never burnt a cross or hid my face with a hood

You can’t just label me racist ’cause I’m related to people
Who did some terrible shit way back before I was alive
My parents brought me up to treat everyone as an equal
I refuse to feel ashamed ’cause of my pretty blue eyes

Fuck a Nazi, fuck a white supremacist
Fuck anyone who labels me as that because of my family genetics
The hatred for Caucasians is so fucking pathetic
Go be proud that you’re black, but don’t hate me for some credit

I’m not the white devil, neo-Nazi, cop tryna pull the trigger
You can call me what you want but I’d still never say
The white race as a whole ain’t the enemy
There’s racist white people but we’re far from that collectively

Okay, so it’s not Mr. Bond.

MacDonald clearly has no love for “racists” and I have no doubt that he would consider the readers of Counter-Currents to be in that camp. In fact, he goes out of his way to denounce us: “So go ahead and hate the racists / I pray for their extinction.” You could even say this song is “anti-racist.” But what separates MacDonald from most “anti-racists” is his unambiguous and forthright conviction that anti-whiteness is just another form of racism. He ain’t buying the whole “power and privilege” thing. In this sense, he is a true “anti-racist,” not just an anti-white masquerading as an anti-racist. He is at least consistent in his anti-racism.

So we’re basically in All Lives Matter territory. Sure, he tells us White Nationalists to go fuck ourselves, but I’m used to people telling us to go fuck ourselves. Seeing someone tell the anti-whites to go fuck themselves is something you don’t see every day. At least not outside our circles.

I particularly like this part:

I got a mother, a father, a sister, an auntie and uncle
And a grandma that I picture when you’re openly hatin’
And God willing one day, I’ll have a kid of my own
I refuse to let you blindly hate my wife or my baby

This is very clever, because it disarms any potential accusations of “white fragility.” You see, anti-whiteness is not just an attack on him. Anti-whiteness is an attack on his loved ones. White people should start using this line of argument. It’s a very normie friendly way to push back against anti-whites. Just be like: “What the fuck did you say about my mother?” Make it clear that it’s not about your ego or your widdle feewings. You are standing up for your family. Most people (particularly blacks) can understand standing up for your family.

“Whiteboy” generated all the controversy that you would expect — even blue checks weighed in. Predictable accusations of racism and “white guy thinks he’s oppressed” mockery came in hot and heavy. MacDonald responded to the controversy in a song called “This House.”

Back before I wrote the song on race
They all ignored that I had something great
They tried to edge me out, they didn’t hear my bars
They tried to tell me that I wasn’t built for fame

Well, they aren’t ignoring him anymore. Whether he was trying to or not, MacDonald had stumbled onto something. A couple of things, actually. First, he learned that talking about race gets you a lot of attention. But more importantly, that there was a huge untapped demand for music with an unwoke anti-anti-white message. Tom MacDonald had found his niche.

“Politically Incorrect”

“Whiteboy” would serve as a blueprint and MacDonald would go on to release more songs in a similar vein.

MacDonald’s next big viral hit would be a song called “Politically Incorrect.” It’s not quite as spicy as “Whiteboy,” and only touches on race in passing (“They’re ashamed of themselves ’cause they’re privileged and white / or they’re black and they’re opposite”). Rather, it is a meditation on SJWs and woke culture. It’s safer territory, and nothing we haven’t heard before, but he hits the mark.

He seems to understand that at heart, woke culture is primarily about status signaling:

Y’all are just tryin’ to get likes on your comments
Googling quotes that are socially conscious
And saying you’re woke doesn’t make you a prophet
it makes you a liar and stupid obnoxious
There are some decent trolls in here:

It’s crazy y’all get so shocked and bothered
From people sayin’ things that aren’t responsible
If that seems logical
Y’all are weak then, if someone says retard it ruins your weekend
And that’s retarded

He also understands that woke culture is beneficial to the establishment when he tells his woke SJW listener “you a pawn in the broken system.”

He’s elaborated as much Twitter:

For a normie, that’s a pretty smart observation. A lot of people believe (and liberals will insist) that political correctness is a natural and organic development, just the inevitable result of a society becoming more “enlightened.” Ah, but MacDonald sees through that and detects the hidden hand at work. He may not have read Culture of Critique or know anything about the Frankfurt School, but he has figured out that woke culture is essentially an elite project being imposed on us to advance establishment interests. MacDonald may look like a fool, but he’s no dummy.

“Politically Incorrect” is fairly Sargon-tier, but that’s not such a bad thing. You have to remember that while Sargon may seem milquetoast to us, he’s seen as a radical by a lot of normies, and Tom MacDonald writes for a normie audience. So I’m sure this song is quite edgy to his target demographic. Again, we’re grading on the curve.

“Everybody Hates Me”

White people hate me
They say that I’m usin’ my privilege for evil, I get it, hey
Black people hate me
They say that I’m racist
My feelings don’t match with their message, woah
Feminists hate me
Because I believe that their movement is angry and sexist, woo
My girlfriend hates me
And I don’t know why, but I love her, whatever, forget it, yeah

And gay people hate me
‘Cause when I see somethin’ I don’t like I say that it’s gay
Straight people hate me
For havin’ the balls to go say what
They think and that makes ’em afraid

Shortly after “Politically Incorrect,” Tom MacDonald released his most viral song to date: “Everybody Hates Me.” Lyrically, this song is similar to “Politically Incorrect.” It’s more trolling of the SJWs.

However, what you do notice with “Everybody Hates Me” is a dramatic shift in tone. Whereas “Whiteboy” and “Politically Correct” were defensive and defiant, “Everybody Hates Me” is playful and at times even silly, a fact punctuated by its cheery piano-driven backing track. Battle-hardened by controversy, MacDonald appears to have become much more comfortable in his role as the guy the woke kids hate and is now just having fun with it.

Far from being bothered by controversy, he has come to learn that pissing off the SJWs is actually quite lucrative. He says as much in the chorus:

They been, hatin’
I think it’s stupid funny
Haters, fake friends
Makin’ me stupid money
They been, hatin’
Makin’, me famous
Keep hatin’, you’re wastin’
All of your energy on me

This fact is not lost on his detractors. Aside from being a racist, one of the most common accusations thrown at MacDonald is that he is a “clickbait rapper,” the implication being that he is being controversial for the sake of being controversial.

Before I continue, a brief digression. . .

At this point, lest I give people the wrong impression, I should point out that MacDonald is not a one-trick pony. While woke culture is definitely a reoccurring theme in his music and his unwoke anti-PC songs tend to be his most viral and what he is most infamous for, it’s not all he does. MacDonald writes a lot of songs about an array of subjects. For this article, I’m just looking at the songs of his that would be of most interest from a Dissident Right perspective.

Other themes in his music include his struggles overcoming addiction, as heard in “Sober” and “I Don’t Drink.” In songs like “I Hate Hip Hop” and “Blame the Rappers,” he muses on the sorry state of rap music, which he feels has become shallow and nihilistic.

One of the most interesting of these is a song called “The Music Industry.” In it, MacDonald extols the virtues and advantages of being an independent artist as opposed to signing with a label (which he vows he will never do). He sees (correctly) that the music industry is fundamentally and irredeemably evil — as well as a big scam.

But what really raises your eyebrows is how the lyrics are laced with various QAnon-esque tropes. Like this:

Soul ain’t for sale, never sellout tryna pay rent
Illuminati puppets, the industry hail Satan

Or this:

Labels are hiding the proof, look, Imma give you a clue
Illuminati symbols are the logos major labels use

Or this:

I’ve exposed the government, they wanna kill me for that
I put the pedophile sex cults on infinite blast

As readers of Counter-Currents are well aware, the music industry is indeed run by a secret cabal of Satanic pedophiles. MacDonald’s song somewhat misidentified which secret cabal that is, but oh well. It’s good enough for jazz.

End digression.

Straight White Male”

Straight white male, I hate myself
Mad that my skins so pale
Got white privilege so I cannot fail
The world told me I’m evil still
I break the law but I escape the jail
My diet only mayonnaise and kale
I went to school and I pay my taxes
I use good grammar I’m bad as hell

Just as “Everybody Hates Me” was like “Politically Incorrect” but more lighthearted, “Straight White Male” is a more lighthearted version of MacDonald’s breakthrough song “Whiteboy.” At this point, MacDonald is just straight trolling as he satirizes Leftist stereotypes about white people.

Straight white male, I’m so frail
Momma gotta pay my bail
Shotguns and meth are both on sale
I’ma need to treat myself
I only listen to country music
I only marry my second cousins
I only cry when my team is losin’
I blame everything on the blacks and the Muslims

He’s “owning the insult.”

He still makes pains throughout to emphasize that he is, in fact, not racist (“I do not care if my neighbors are immigrants”), but at least he no longer feels the need to throw us under the bus.

The controversy around Straight White Male led to MacDonald’s first major “rap beef.” It all started when Mac Lethal, another popular (3+ million subscribers) white YouTube rapper made a rather obvious subtweet about Tom MacDonald.

Mac Lethal did not get the response that he was hoping for. Many people, including some of Mac Lethal’s own fans, thought his attack was cowardly. Surprised to learn that MacDonald was actually a lot more popular than he realized, Mac Lethal tried to weasel out of it by insisting that he was actually talking about someone else.

The feud eventually moved to YouTube, where the two exchanged disses. MacDonald opened fire with “Lethal Injection” and Mac Lethal fired back with “Straight White Female.” MacDonald hit back again with the diss track simply titled “Mac Lethal Sucks” before Mac Lethal ended the feud with his track “Mac Lethal Sucks (Part 2).”

“White Trash”

This is for my white trash, the ones the whole world hate
The ones who voted for Trump, got labeled racist but ain’t
The ones with ball caps, “Make America Great”

Who love their country to death
Who struggle on minimum wage
Ayy, they angry about illegal aliens
Takein’ work that maybe they could get
Single parents with some baby kids
Hated for being a patriot

In January of this year, Tom MacDonald released a song called “White Trash,” a collaboration with another popular white Canadian YouTube rapper named Madchild. “White Trash” ups the ante quite a bit. Whereas “Whiteboy” and “Straight White Male” could, at best, be described as anti-anti-white, “White Trash” is the closest MacDonald has come being overtly pro-white to date.

The song is a tribute to the Trump-supporting white working class, the most maligned and misunderstood segment of American society. MacDonald had previously said things critical of Trump in earlier songs, but apparently has no ill will and a lot of sympathy for his supporters.

The whole world been left leanin’
I’m proud of the right who fight back
Been chewed up and spit out
They scream but no one listens
They’re so in love and vote for Trump ’cause f*ck politicians
They’re our neighbors,
They’re our soldiers, our men and women and children
They’re middle class families who got forgot by the system
Uh, in God we trust and all the guns are just backup
Rockin’ camouflage, don’t tread on me, get smoked like tobacco
Yeah, we’re white trash, we rednecks, crackers since we were young
We grew close, we move slow, these colors don’t run

Now, I could quibble about his use of the term “white trash,” but his intentions here seem good.

I’m less impressed with Manchild’s verse. Rather than celebrating the white working class’ virtues, he seems more intent on glorifying its vices and ends up sounding like a condescending caricature.

Yeah, I’m white bro, won’t apologize for shit
You don’t like to like my skin color then you can (. . .)
I like open gun laws, I like drunken bar brawls
I like drinkin’ Budweiser, I like smokin’ Marlboro
We monstered up in them monster trucks

And so on. . . Yeah, I’m not sure he understood what MacDonald was trying to do with the song. I would have preferred another verse from MacDonald.

A fly in the ointment. . .

At this point, you may be wondering if Tom MacDonald might secretly be /ourguy/. Maybe he’s a closet White Nationalist who is pulling his punches to stay within the Overton Window. Maybe he’s a secret racist who is strategically cucking for careerist reasons but is in fact a down-low Daily Stormer reader. Maybe he would go further if he could, but any further and then he’s risking the wrath of the social media ban hammer, so he’s intentionally going up to that line, dancing on it, but never crossing over.

Well, I suppose that’s possible. I mean, that wouldn’t defy the laws of physics or anything. But my gut instinct says “no.” I think what you see is what you get. The reason I think that is because there are times (many times) when MacDonald simps for minorities quite a bit harder than would be absolutely necessary if he were an undercover white nationalist who was strategically cucking.

Alright, Counter-Currents readers. Break out your barf bags and let’s get through this.

If I Was Black”

If I was black, probably wouldn’t ever do my taxes
Why support a government that persecute my blackness?
Or pay the wage of law enforcement puttin’ us in caskets?
Or help to build the prisons that we trapped in?
If I was black I’d be mad, people glorify the trap
While we dyin’ everyday fightin’ for everything we have
It ain’t diamond chains and racks, this the systematic plan
They put us the in the ghetto, gave us HIV and crack

While MacDonald says that white racists are the exception rather than the norm, he does appear to believe in “institutional racism” to some extent. He thinks that the system is keeping the black man down.
Even in “Whiteboy,” a song denouncing anti-whiteness, he still feels the need to drop bars like this:

So go ahead and hate the racists, I pray for their extinction
If you wanna hate the white people, just make a distinction
Between the ones who want the best for everyone regardless
And the ones who built the system just to smother you with hardship

And this:

Hate the people who believe you put yourselves in the ghetto
Hate the ones who teach they children, “You ain’t shit cause they said so”
Hate the ones who think you’re all the same and judge you profusely
‘Cause the way that you’re portrayed on our news and in movies

That last line is absolutely absurd. If anything, the news media goes to extraordinary lengths to cover up the extent of black criminality. It’s long been a running joke in the Dissident Right about the news media will report incidents of “teens” and “youths” engaging in vicious violence while making no reference whatsoever to the fact that the perpetrators were entirely black.

As far as movies and TV goes, the entertainment industry bends over backward to not offend minorities. If there is one area where “white privilege” does kind of exist, it’s in the world of acting. One reason that white actors have an easier time finding work is because producers and directors are afraid of casting POC as villains. TV and movie scripts will occasionally include a character who is a rapist, child molester, wife beater, or some other kind of unsavory person. If you cast a black person in that role, they’ll have Al Sharpton picketing outside their corporate headquarters. Cast a Hispanic, and La Raza will be running full-page ads denouncing them. Cast a Muslim, and you’ll be hearing from CAIR. But if you cast a white guy, no one will complain. So in that sense, white actors have the “privilege” of making the white race look like a bunch of rapists, child molesters, and wife beaters.

In July, San Francisco announced that they would be ending the practice of releasing mugshots in order to combat racial, ahem, “stereotypes.” So if anything, it’s only due to monumental effort on the part of our overlords (including media and government) that society is not a lot more racist than it is.

Okay, enough of that. I’m not going to do a point-by-point rebuttal as we would be here all day.

There’s a lot of cringe in “If I Was Black,” not least of which is the grammatical error in the title (it should be “If I Were Black”).

Like, what is this?

If I was black I would die in these streets
Just for speakin’ my mind ’cause I had a dream

Sigh. Tom, Tom, Tom . . . What am I gonna do with you?

But hey, the guy is Canadian, so you have to wonder how much experience he actually has with multiculturalism in general and with blacks in particular.

When Tom MacDonald turned 18 in 2006, his home town of Edmonton was 71.8% white and only 2.6% black, with the overwhelming majority of non-whites being of East Asian descent. Vancouver, where MacDonald relocated immediately afterward, was only 1.2% black as recently as 2016. So perhaps it’s not surprising that MacDonald’s views on blacks seem to so closely resemble the narratives and tropes presented in the media and pop culture. Like French Impressionism, blacks are a lot easier to admire from afar than up close.

And to be perfectly fair, it was blacks that gave MacDonald some of his earliest career breaks. Rap legend Kool Keith and 90s one-hit-wonders Onyx both took MacDonald on tour with them as their opening act when he was still relatively unknown. So I can understand MacDonald feeling some loyalty to blacks on those grounds.

If you want a white pill in this regard, there is some evidence that MacDonald is learning and evolving in his thinking. In his 2017 song “Dear Rapper,” MacDonald criticized the materialism of mainstream rappers, which he considered irresponsible when there were more substantive issues to discuss.

In it, he says:

If I’m really bein’ honest all this shit is overwhelmin’
I need someone to look up to
You’re living in a country that elected Donald Trump
You’re living in a country where police are killin’
People every day and all you wanna talk about is doin’ drugs

Presumably, he meant the country electing Donald Trump was a bad thing, that a society that would elect Donald Trump must have a serious problem with racism. Fast forward to 2020, and he releases “White Trash,” which is a tribute to Trump’s supporters. He does appear to be figuring things out.

You know, I really hated “If I Was Black” the first time I heard it, but upon further review, it’s really not that bad. While he has sympathy for why blacks feel the way they do, he doesn’t preclude the possibility that there might be more sides to the story. In fact, there are times when MacDonald gives away more than perhaps he realizes.

If I was black, probably wouldn’t ever wanna drive
‘Cause if police pull me over, I might fuck around and die

The implication here is that the black police deaths might be caused more by the “fucking around” than from the getting “pulled over.” Here’s an idea. How about not fucking around when you get pulled over?

Later, he says “If I was black I wouldn’t give a fuck about the greater good,” which is a pretty keen observation. A lot of people don’t realize how intensely tribal blacks are. Certainly, TV and movies like to present blacks as colorblind humanists who only want to be accepted into society, but are constantly thwarted by ethnocentric tribal whites. He’s able to get away with making that observation because it is a song in defense of blacks. If I went out and said “blacks don’t give a fuck about the greater good,” I would be called a hateful racist. I mean, I am a hateful racist, but you know what I mean.

I’ve heard it said that you have to live somewhere for a while to know the place, but you have to go there fresh to really see it. For example, if you live in a big city for a while, you learn to tune out the homeless junkies and you become numb to the bright lights, glamor, and crass commercialism. But for a newcomer or a tourist, those things really jump out at you.

In this regard, being a Canadian outsider new to the rough and tumble of American racial politics with its Byzantine rules of etiquette might give MacDonald an advantage in some ways. He occasionally gets the big picture wrong, but shows an impressive eye for the little things — sometimes, he notices certain things about the dynamics of American racial politics that go over the heads of a lot of Americans.

While he is not a White Nationalist, I would hazard a guess that he probably has a better understanding of why someone would become one than most. He would never admit that but he seems to be aware of and touches on a lot of our grievances.

You’d attack when I say it, I’m proud
‘Cause you mad that you ain’t allowed

To close this off, let’s look at MacDonald’s latest track, which went to #1 on iTunes:

People So Stupid”

MacDonald’s latest #1 hit is an all-out assault on SJW culture and the easily-triggered. He leaves no stone unturned here and makes sure there is something for every type of liberal to hate.

He’s got the feminists:

Every dude who touched a boob or a booty getting MeToo’d
What you expect from the kids who went to Hooters after school?

A couple bars for the body positivity crowd. . .

Now being fat is beautiful? Name a thing that you can’t do?
Jumping jacks, run a mile, live past 42?

The LGBT crowd. . .

I’m a hater ’cause I can’t relate to gay pride?
Call me homophobic because I don’t wanna date guys? ‘Kay tight

Pro-choice people. . .

Let’s talk about abortion, sorry, tell me how this works
Bacteria is life on Mars, but a heartbeat isn’t life on Earth? Weird

The trans crowd. . .

Invented 80 genders, now the world is not accepting it
They gave them more attention than normal women and men can get

The anti-whites. . .

And everybody angry if you say “white,” ‘kay fine
Pass me the brush and I’ll paint my face till the shade’s right

The intersectional crowd. . .

What a contradiction, being human is so tragic
Focus on minorities, ignoring all the masses

Basically, it’s more of the same. But that’s okay — there’s no such thing as too much unwokeness. You can’t rip on these guys enough.

Of course, he has to reel it back in at the end:

Look I get it, it’s like the world is going crazy
Seems like a school shooting happens almost daily
The racism, rape culture, hatred that we’re facing
Is way too ingrained for our hashtags to change it
We became so lazy and complacent, afraid of our generation
We think activism’s Instagramming memes and complaining
It’s a problem when there’s actually actions you could be taking
But you’re triggered, so you just cry like a baby

So he ends by offering the SJWs an olive branch. He concedes that racism and rape culture are real issues. He just thinks that the way they are going about dealing with it is ineffective, if not totally counter-productive. He doesn’t specify what he means by “there’s actually actions you could be taking.” I’ll give him the benefit of the doubt that this last verse is just CYA to stay within the Overton Window.

In conclusion. . .

I think I’ve covered the good (unwoke, white positive messaging), the bad (simping for minorities), and the ugly (wigger aesthetics) of Tom MacDonald. While he’s not as Right-wing as we are, he’s more Right-wing than the status quo, so I would consider his existence a net gain for our side.

It’s possible that Tom MacDonald may eventually end up getting banned from social media. At the rate things are going, it might even be likely. People far less controversial than him have. Bill Mitchell comes to mind. I’m sure he makes YouTube and Facebook a shitton of money in ad revenue, but then again, so did Alex Jones.

If I were Tom, I would start making backup plans in the event that the worst-case scenario comes to pass. Start building up that e-mail list and plug it constantly. Start growing a presence on alternative, pro-free speech social media sites like Bitchute, Telegram, DLive, Gab, etc. Being profitable is no guarantee. Big Tech has shown time and time again that they are willing to lose money in order to enforce political correctness and protect the PC narrative.

Congrats, Tom, on getting to #1. You are climbing your way out of the underground and creeping ever closer to the mainstream. And to do so as an independent artist is truly an extraordinary accomplishment. But the closer to the mainstream you get, the more the system will start to see you as a threat. Proceed with caution.

Mo money, mo problems, indeed. . .

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19 Comments

  1. Stronza
    Posted September 7, 2020 at 8:45 am | Permalink

    I don’t know where else to put this, but it is off topic (sort of). I am not able to read everything on counter-currents, so maybe you know the following: If so, just don’t publish this comment. Tk. you.

    atopthecliffs.com

    The Home of New Occidental Poetry.

    From “Sleep My Son”

    the day I found out you were on your way
    was not remarkable to me, or anyone, really
    your mother cried for fear of the unknown
    and life carried on because we kept you a secret

    you started to grow at a terrifying rate
    like a tiny bug swelling up to the size of a tree
    crashing through the downtown of your mother’s metropolis
    scaling the pinnacle of her highest building and beating your chest

    and I continued on my way, content to read and write
    like nothing was going to change
    but don’t mistake my placid demeanor
    for apathy or ambivalence

    while you consume your mother’s body
    while you horde her precious resources for your impending excursion
    you have slowly taken over my mind
    you have colonized my hopes and fears, taking them from me like no needle ever could

    for your mother this is hard; a tiny alien stealing bites from her meals
    but the return is a boy who will learn to respect her over all else
    for me this is easy; another opportunity to do less than my best
    but the consequences are so obvious and awful

    you are coming to a world made broken by others
    others, like me, who thought they could control the wind
    you are inheriting a legacy of lies and ashes
    ashes of a society once great, now grey

    sleep, my son
    sleep well and long
    sleep safe and sound
    sleep without dreams

    for one day soon, you will awaken
    awaken to a world with no hope
    and the best gift I can give you is pain
    and the worst gift I will give you is love

    – Frederick Algernon

  2. Denim Wearer
    Posted September 7, 2020 at 10:09 am | Permalink

    He has witty lyrics. Reminds me of Eminem but less cute.

    Ben Folds has a song about the put upon suburban white boy “it wasn’t me, it wasn’t me!” He kind of grows on you but I’m not sure how deep his white advocacy goes.

    Do you notice how these rap songs create a sort of back beat with some inane repeated lyric in this retarded sounding voice. “Dey got hoes in dis house, Dey got hoes in dis house…” on wap. “Dis is how we do it.” from a song in the 90s. I want to use that effect in a song.

  3. Ambrose Kane
    Posted September 7, 2020 at 11:01 am | Permalink

    I cringe whenever I see Whites acting and rappin’ like Blacks. The mannerisms, the voice inflection to sound Black, and the entire image and persona makes me feel embarrassed for them. It’s so damn contrived and phony. It’s just another visual of how far Whites have fallen. It doesn’t look right because we instinctively know Whites are far more intelligent and creative than the knuckle-dragging gutter-Dindus who these ‘wiggers’ are trying to imitate.

    I have nothing against the author of this article, and I suppose it’s necessary to explain this ‘wigger’ to the readership, but good grief you know things are bad when an inked, pierced-up freak like Tom MacDonald is hailed because he says positive things about White people.

    Yeah, I know maybe he’s getting our message across to ‘normies’ (albeit with a whole lot of other nonsense mixed in), but it’s still cringeworthy in my opinion. If that’s the level Whites have to stoop to in order to be heard by the younger generation, then we are truly in a world of *hit.

    • Lord Shang
      Posted September 7, 2020 at 5:04 pm | Permalink

      Extremely well said. Saved me the time to respond. Do younger white guys (not me, or you, I think) want to be truly edgy or “alternative”? Join Identity Europa. I actually think Richard Spencer (to the limited extent I’m familiar with that person and his approach, which isn’t a lot) had something like the right idea. Young white guys should focus on becoming “classically brutal”. They should deliberately emphasize their distance from anything black or nonwhite underclass. They should totally eschew tattoos or worse, body piercings. They should not have dopey hairstyles, but maybe have something super-identifiable (Spencer was going for that look, and I thought he was correct in that).

      What they should strive to be is extremely clean cut and clean shaven, and what I like to think of as aggressively well-dressed. Increasingly, being dressed as a “Brooks Brothers preppy” is seen as culturally reactionary (yes!). They should aim for a high level of muscular fitness, and consider regular martial arts training as their preferred form of exercise. They should be polite, but not slavish or cuckish. They should do what I always did, when I was younger and healthier (and to be honest, still often do – old habits die hard): call out minority (and white leftist) misbehavior at every chance. I just had a shit-staring contest a few days ago after I told some pants-hanging, black privileged asshole, who thought his race’s 50 years of entitlements meant that he didn’t have to wear a facemask in a supermarket, despite the clearly marked rule (sorry libertardians: this is PRIVATE property; they have every right to require customer face-masking; plus it’s the law), and that everyone else was complying, to put on his damn mask (which he did have in order to get in).

      Anyway, my point is that prowhites must exaggerate our differences with the underclass as much as possible. We are always aiming for those unawakened whites who are close to us, but haven’t quite crossed the Racial Rubicon. They need to see awakened whites are far more attractive than SJWs (which is usually the case, though not always: the Hillbilly Patriot look is not, to my urban eyes, a good one for our people, esp not for the racial revolutionaries of tomorrow).

      We should “stand out” and “be alternative” in our speech, actions and honor, not by making ourselves as repulsive to classical Western aesthetic standards as possible. If Tom MacDonald were REALLY outside the mainstream, he would lose the tats and piercings and transgressive haircut; dress impeccably but undeniably “whitely”; and would be composing classical music in the ‘heroic’ manner of Wagner or Carl Orff (and he can’t do the latter, as is likely, perhaps he could ‘update’ their best works with electronic additions – beats, some electric guitar riffs – which make them sound more contemporary).

      • Stronza
        Posted September 7, 2020 at 8:30 pm | Permalink

        I just had a shit-staring contest a few days ago after I told some pants-hanging, black privileged asshole, who thought his race’s 50 years of entitlements meant that he didn’t have to wear a facemask in a supermarket, despite the clearly marked rule (sorry libertardians: this is PRIVATE property; they have every right to require customer face-masking; plus it’s the law), and that everyone else was complying, to put on his damn mask (which he did have in order to get in).

        The supermarket is forcing shoppers to wear those dumb diapers because the government told them to. They didn’t come up with the idea themselves. Nothing to do with “libertardianism”. There is no justification for this. In the first place, those masks don’t prevent anything. In the second place – can’t you see this – the government, the health organizations and the media, are fixated on one thing: preventing contact with the virus, as if it is the only factor. As a result, shutting down normal life virtually around the world is justified: because, apparently, all people have deadly little entities hiding out in their lungs and could kill everyone around them. Like plutonium or something similar.

        The reality is that in order to get the flu (any variety) it is not enough to contact the virus; you have to be susceptible. Most people are not going to get a deadly case of corona flu or any other kind. The ones who get the flu survive without hospitalization. I’ve had it and, lo and behold, I am still here, and better off for it: it’s a cleanout, a useful infection, not some kind of curse.

        The only ones who get deathly ill are those with chronic serious health issues. Don’t you read up on these things at all, or do you buy the government story? When the goverment and 100% of the mainstram media are pushing the same story 24/7, doesn’t it get get you suspicious?

        I’m on the black guy’s side 100%. Don’t think for a moment that only blacks use the mask to gain entry to the store and then let the useless, unhealthy mask drop. White people are doing this all the time. Why did you think it your duty to boss him around? I guess you buy the story that you could die, DIE I say, from a flu virus.

        We have a long way to go irrespective of BLM and antifa.

        • Lord Shang
          Posted September 9, 2020 at 5:28 pm | Permalink

          You don’t understand public health at all. Too much time spent maybe in the Infowars/Ron Paul bubble? Masking is extremely efficacious in reducing respiratory epidemics – but only when very widely practiced (otherwise, using a high grade particulate-filtering mask is useful, but only to the wearer). There is voluminous data on this! It is really bad when racial nationalists – supposed to be champions of empiricism – start denying science. That is bad in itself (as reality denial always is), and bad optics for those wishing to return society to racial sanity.

          I read widely on Covid; I have an expensive and elite ‘concierge’ doctor; I have a friend and the wife of another friend who are pretty elite-educated internists (UCLA/Columbia med schools); I have a distinguished pulmonologist I consult with occasionally, and he was (as of late March) extremely wary of Covid; and I have another friend – who is very anti-lockdown and pro-Trump {and thinks the whole lockdowns are intended to destroy Trump – which may well be an element influencing their course, at least in Democrat states} – who himself has a doctor in his family, and who has other doctor friends with whom he has met and discussed Covid. My pal has been railing against the “Covid narrative” since nearly Day 1, and he has been correct, esp re mortality.

          So yeah, without myself being in healthcare at all, I do feel like I have some idea of the severity of what’s going on.

          Anyway, the whole purpose of the mask is to protect society. Yes, people who are basically young and healthy will not likely die, though many are experiencing long term post-“recovery” complications. But if particulate-filtering masking is about protecting yourself (and by extension others), general masking is a positive act done for society as a whole. I was not concerned with the health of the pants-sagger, but with whether he could be asymptomatically carrying the virus and then pass it on to vulnerable others. I don’t think collectivist public health measures are “marxist” or “totalitarian”; they are, rather, part of the price of civilization, whatever libertardians might say to the contrary. And note: I am far more anti-socialist, collectivist, and Big Government than almost anyone. But sometimes government-directed collective action is necessary, and pandemic is one of those times. Nationalists should appreciate the salience of this. Indeed, infectious disease is perhaps THE Achilles heel of the globalists. That is something I and other anti-immigrationists were saying 30+ years ago. Maybe now the world might listen.

          • Stronza
            Posted September 11, 2020 at 4:41 am | Permalink

            You’re begging the question.

  4. Vehmgericht
    Posted September 7, 2020 at 12:16 pm | Permalink

    It’s unsurprising that some Blacks jealously police the contents (and performers) of ‘rap’ as if that genre were some high civilisational achievement of genius.

    What I do not understand is why anyone else takes it so seriously. What we are dealing with is mostly infantile doggerel declaimed over a repetitive, perhaps even sampled, beat.

    Cultural relativists may make mischievous comparisons with the Northern skalds and Celtic bards of the Middle Ages, but the true ancestor of rap is Jamaican ‘boasting and toasting’ — a simple form of live entertainment.

    As I see it, we have our own culturally congruous (and infinitely more euphonious) mode of popular expression in the folk-ballad. A glance at e.g. The Child Collection by comparison will lay the lyrical and musical poverty of rap.

    With such a rich inheritance at our disposal, why need we ape the African diaspora — especially if our reward is invariably calumny?

  5. MK Lane
    Posted September 7, 2020 at 3:20 pm | Permalink

    Great article. Sure, it may be “black” music, but the message is solid and he’s pushing the Overton window. And for a musician to be right wing in these times is particularly difficult. Give credit where its due.

  6. Vauquelin
    Posted September 7, 2020 at 4:27 pm | Permalink

    Whites in Eastern Europe are also deeply submerged in rap culture and still manage to be based. I hope the same will be true of Western whites who can’t help but be wiggers.

    • Andrew
      Posted September 8, 2020 at 3:24 am | Permalink

      Nothing based about it. There is very few things more depressing than seeing an EE wigger with a soviet brutalist apartment building in the backround on a cloudy day.

      • J.K.
        Posted September 9, 2020 at 8:28 am | Permalink

        That’s right. We’ve got to get to the point where we simple do not allow certain things into our sphere, dismiss them as irredeemable no matter how catchy or novel.

        Back when I was a zealous Christian, I hated when churches would on the one hand eschew Halloween, but then have a dress-up “Fall Festival” on October 31st! No! I thought: either you stand for something and unambiguously reject it–even if means you can’t do what everyone is doing that day–or you compromise the integrity of your mission.

        It’s silly, but analogous, I believe, of white people identifying with anything that promulgates black culture. I, for one, would be crestfallen and furious if, in the ethno-state (dare to dream) I heard rap of any kind thumping from some white kid’s car. Or worse, a middle-aged should-be-wiser man or woman’s.

  7. Dan
    Posted September 7, 2020 at 6:08 pm | Permalink

    I took the bait and stupidly had a look at Cardi B’s WAP video–for about 30 seconds, that is. It’s enough to show Darwin was right about one thing. It could only be worse if the video was on Smell-o-vision, in which case it’d probably make even dogs vomit.

  8. Ronnie Waters
    Posted September 7, 2020 at 8:21 pm | Permalink

    I’ve been to Hollywood/ I’ve been to Redwood/ I’ve been a wigger with a heart of gold/

  9. Branson Cleary
    Posted September 8, 2020 at 6:22 am | Permalink

    Fun article. I enjoy these pop culture pieces. You nailed the dissident interest. Tom’s music is mostly terrible, but I’ve followed him for a couple years because I like what he represents in the culture war. Worth noting that both artists you embedded as virtue signalling against him (Intuition, Mac Lethal), both have failed music careers now and have pivoted to peripheral gimmicks to stay relevant.

  10. Bold Inq.
    Posted September 8, 2020 at 10:49 am | Permalink

    I am Gen X and music is a passion of mine.

    One of the most embarrassing moments in my life was being caught by others listening to rap.

    It wasn’t my choice; the college radio station might have sprung it on me, and then perhaps someone I respected briefly caught me before I could turn the station.

    Being associated with nihilistic and musically inane rap brings me great shame. I would never voluntarily listen to it since it is now ever present in our culture. It is promoted and performed by people who hate us. Rap/Hip Hop has now replaced Rock and even Pop. Like false media narratives that stoke resentment towards Whites, there’s no escaping this public assault.

    But we can actively avoid rappers and continue to promote singers in our personal lives.

    • J.K.
      Posted September 9, 2020 at 8:43 am | Permalink

      That’s funny, and I know how you feel.

      One of my biggest fears is having a wreck whilst scanning the radio channels in my car. The radio somehow winds up on the rap station and I’m pulled from the wreck, lifeless, with that stuff is playing.

      Then, as happens, a eulogist, desperate for material but who didn’t ever know me, grabbing one of the few facts he did learn, proclaims: “At least he died doing what he loved: driving around with his windows down listening to rap music.”

  11. Vasil
    Posted September 9, 2020 at 1:04 am | Permalink

    The anglo world should be nuked

  12. alfa
    Posted September 18, 2020 at 12:39 am | Permalink

    Never heard about him and frankly I’m glad I didn’t.
    His lyrics are cringe.

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