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Five Concepts from Chateau Heartiste

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Like everyone, I held my breath almost every time I checked in on the website Chateau Heartiste. It seemed destined to be shut down in the present hostile climate. It was too spicey, too radical, too honest.

Then, on Friday, May 10, as I did my usual cruise around the internet, I summoned it from my bookmarks and was met with a blunt cancellation notice. This hit me harder than other recent shutdowns. Chateau Heartiste was the first blog of the New Right that I really grew attached to.

I’m going to hope and assume that CH will find a new way to manifest himself and will rise again.

In the meantime I wanted to share five of my favorite concepts I have gleaned from the Chateau:


Like all good Americans, I liked the idea of “equal.” Sure people were different. They had different talents and abilities, but shouldn’t we all be equal in a basic way? Like under the law? And shouldn’t we all have equal opportunity? Of course we should.

What didn’t occur to me, was the degree to which “equal” could be used as a weapon against achievement. When offered equal opportunity people came up with unequal results. Some people were better at things than others.

Enter the Leftist philosophy of equalism and the idea that if the results are not equal, then privilege (or racism or some form of oppression) must be at work. Therefore the government (or whoever) needs to involve itself and reassert “equality,” i.e., discredit the talented and uplift the mediocre.


This is one of my favorite Chateau-isms because I have so often fallen victim to it myself. I’m a sucker for an Ivy League degree, or people with important sounding “titles.” I can’t help but defer to Harvard Law graduates, or Iowa Writer Workshop authors, or scientists who went to Cal Tech. When you’re young you tend to believe such people really are smarter and more capable than you, and in many cases they are. But the older you get, the more you encounter people with these same credentials who are frauds, cheats, or sociopaths.

But the point Heartiste made that stuck with me was how equalism and credentialism interact. If, as the Leftists believe, everyone has to be “equal,” then credentialism is how we establish hierarchies of power. The person with the most titles and awards is always “right” because he has paid more tuition and kissed more ass. In such a world, natural talent or originality of thought cannot rise, partly because such people are busy doing things, not accruing honors.


The idea here is when the law becomes politicized and preferential, fear and dread pervade society (like now). You are in effect living in a state of anarchy, in which you could be randomly attacked, sued, or charged with something.

Which means that whatever actually happened at a crime scene (or in a relationship) doesn’t matter. The innocent are as likely to be convicted as the guilty. The lack of trust that results is a constant assault on the morale of the citizenry.

The Women’s Publishing Industry

Because I worked in the mainstream publishing industry for many years, when CH called it “The Women’s Publishing Industry” I laughed out loud.

It is completely dominated by women. There is not a shred of masculine energy to be found anywhere. Even in spy novels and thrillers, contemporary authors are quick to insert women in the traditional hero roles. We live in an era of Jane Bond. The poz runs thick in the book biz.

The Poz

This is my favorite Heartiste-ism. I’ll sometimes casually drop it into normie conversations in the totally pozzed city in which I live.

Of course nobody knows what I’m talking about, which is half the fun of it. They can sort of guess by the context. But I never explain it. I pretend they misheard.

I like it because it sounds so good coming out of my mouth. It’s so satisfying to declare a person, a film, or an advertisement “pozzed beyond recognition.” Entering a social gathering I know will be predominantly Leftist, I will murmur to myself: “Beware the poz!” Like all great words: it sounds like what it is.

Good luck to CH!


  1. 2Bad4U
    Posted May 23, 2019 at 6:25 am | Permalink

    He refused to understand the limits of “game,” which is the night club. It doesn’t work outside of that context. He was not a kid and should’ve known better. I guess the powers-that-be didn’t care about his ‘from,’ lol!

    • Lexi
      Posted May 23, 2019 at 6:55 pm | Permalink

      I’m sure “game” works to some extent, and it works as well on men as it does on women. When you pretend not to care about them, they’re often nicer to you. There is absolutely nothing original about any of it. Psychologists have been aware of the phenomenon for some time.

      • DissesMyIsland
        Posted May 26, 2019 at 3:12 pm | Permalink


        This article (written by a man, unfortunately) is PURE female psychological projection.

        To wit:

        “As soon as a woman shows a man any interest whatsoever, it usually isn’t long before our interest in her begins to dwindle”


        “But men don’t want easy. We want complicated, complicated to the point where we can’t sleep at night. Then, and only then, will we be satisfied”

        Doubleplus wrong

        I can go on and on and on. The article gets everything completely backwards.

        • Lexi
          Posted May 27, 2019 at 6:18 pm | Permalink

          Hmmm. You speak to me as if I am a woman who has never dated men before, and experienced this firsthand for myself. I assure you, it is quite true. Men are apt to lose interest in a woman if she doesn’t play hard to get (i.e. act aloof and uninterested).

          • DissesMyIsland
            Posted May 28, 2019 at 9:01 pm | Permalink

            I wasn’t talking about you or your experiences, but rather the article you linked. Solipsistic much?

            But since you brought it up, please tell us about how constantly playing hard to get has landed you a high value Man who has provided you with commitment, provisioning, protection, and a brood of healthy babies.

    • DissesMyIsland
      Posted May 25, 2019 at 8:52 pm | Permalink

      Oh give us all a break. If you actually believe this about CH than you either

      1. Did, at most, superficial, cursory readings of the site

      2. Are wilfully ignorant or…

      3. Had entrenched preconceived notions about the content of CH prior to reading one post.

      My money is on 3 with a strong dose of 1

    • DissesMyIsland
      Posted May 25, 2019 at 8:55 pm | Permalink

      You have no clue about what “game” really is, particularly in the Heartistian use of the word. Please do your research before posting ignorant statements on CC.

      And In case I’m overstepping my bounds, Greg please give me a warning before banning me.

  2. Threestars
    Posted May 23, 2019 at 7:02 am | Permalink

    I hope the author is aware that among the concepts he listed, only “The Women’s Publishing Industry” likely originates from Chateau Heartiste. Equalism (cult of equality etc.) and Credentialism are too broad and widely used to pinpoint; the last one not even restricted to the right. Anarcho-Tyrany, understood as a permissive attitude towards non-white crime and disorder coupled with over-policing the speech and expression for the productive white majority was coined by Sam Francis. I’ve first heard of “Poz” used in the sense implied here from TRS; might be an MPC influence.

    This sort of parochialism, exhibited by some internet “red pill” types might be a bette noir of mine, but clearly Chateau Artiste served some purpose, as it’s pretty likely that most people they attracted wouldn’t of come by Sam Francis’s concepts in any other way. Roisy can very well buy a domain of his own (I’m honestly surprised he was still on WordPress given the popularity of his blog) if he wants to keep on publishing the lite version of TOO and C-C.

    • Drogger
      Posted May 23, 2019 at 9:24 am | Permalink

      Was going to post something similar. CH was all game until the sexual red pill led to the racial red pill… As it does for many. Once you accept the premise that men and women are physically, emotionally, psychologically different then similar questions arise about other populations.

      Heartiste synthesized concepts and ideas for his audience, others he borrowed. Can we really be bothered if he originated them, or should we appreciate his forthright commitment to spreading those ideas?
      He even went so far as to call out the miscegenation of another HBD (anti-white) blogger (JayMan – black man with a white wife) in hilarious fashion. Many of the more lite-HBD crowd we’re upset.

      Either way, we must thank Roissy/Heartiste for sending pretty little lies to their deaths.

      • Bernie
        Posted May 24, 2019 at 6:05 am | Permalink

        So the two most famous PUAs are now essentially gone. Roosh has become a Christian and will no longer talk or allow talk about game and casual sex on his site. Roissy has just been de-platformed.

        They had a good decade or so run and certainly moved people (especially younger men) in the right direction. It was fascinating to see both of their transformations from only talking about sex to more cultural developments.

  3. LS
    Posted May 23, 2019 at 8:07 am | Permalink

    I am interested in obtaining a complete archive of the site–does anyone know how I would do that?

  4. Rhodok
    Posted May 23, 2019 at 8:56 am | Permalink

    Forget about ‘equality’. The very concept is leftist. In the real world there is no equality at all.

  5. Kaiser vonnova
    Posted May 23, 2019 at 9:22 am | Permalink

    Game is the most profound truth in the heartiste curriculum. It works in the night club because it is fundamental to the western human condition. I have applied the lessons with remarkable success and because I understand women so well it has transformed every aspect of my life. Night club game is just a good distillation of the reality that actually knowing women is a core skill for a man. The lack of which is responsible for the current corrosive poz we see all around us. God bless the chateau.

  6. Afterthought
    Posted May 23, 2019 at 5:10 pm | Permalink

    Digital separation en route to political and physical separation.

    Or is the “racial divorce” to happen by magic?

  7. Rob
    Posted May 26, 2019 at 5:20 pm | Permalink

    He was a talented writer, as well as being right. Come back soon.

    ps interesting idea above about digital separation leading to physical separation. It might be smarter for shitlibs to have kept us in the fold, in the long run. Let’s hope.

  8. Al Moonlight
    Posted May 27, 2019 at 7:31 pm | Permalink

    You can still find Heartiste for now at Apparently several people backed up all the Chateau posts. Stay tuned.

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