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Talk about backfiring.
Flag-carrying Scandinavian Airlines, commonly known by their initials SAS, released a short video advertisement on YouTube this Monday. It was entitled: “What is truly Scandinavian?” Well, if you ask SAS, nothing. In just under three minutes, we’re told that the culture of the North was simply pilfered from the rest of the world; it’s both a gross misunderstanding of how world history works and a transparent attack on the soul of Scandinavia’s heritage and people. It received quite a bit of backlash online; SAS took the video down in under 24 hours after it received over 13,000 dislikes.
SAS then followed the standard operating procedure for instances like this. First, they tried to memory-hole the event entirely, deleting the YouTube video and ignoring any social media buzz that it had generated. In a prime example of the Streisand effect, this only made things worse. The ad in question has been reuploaded to YouTube, Bitchute, Twitter, and countless other platforms. People aren’t letting SAS get away with this. They’re also having a field day with the ad’s goldmine of exploitable material at the same time.
— E.H. Hail (@Hail__To_You) February 11, 2020
When simply ignoring the problem failed to work, SAS and Swedish media then moved on to the next weapon in their arsenal: Deflection. Not just any kind of deflection, mind you, but the most cliched kind possible: SAS and the media claimed that the backlash against their video was made possible by clandestine Russian influence and a coordinated network of Internet Nazis.
Rysk desinformation borde nog fått större utrymme i Utrikesdeklarationen… https://t.co/xJ5J64zkny
— Anders Lindberg (@anderslindberg) February 12, 2020
Aftonbladet, or The Evening News, cited the “work” of so-called researcher Mathias Cederholm, an employee of the “fake-news” watchdog company Allefonti, based in Malmö. (Article in Swedish.) Cederholm claims that the video only began to receive a large number of negative comments and reactions after it was shared by two Twitter accounts with links to an international network of right-wing populism. Cederholm also notes the video was reported on by Sputnik, implying there is some kind of clandestine Russian influence on how quickly the news spread. (Hey, I’ve heard this one before!) In other words, Cederholm claims that people didn’t actually dislike this video. It was just shared by a bunch of big, bad racists who ran a coordinated smear campaign against it.
There is a phrase for this kind of speculation. It’s called “conspiracy theorism.”
Instances like this are a great example of how the news media delegitimizes our interests. “Our” interests, in two senses — one, our interests as white people generally — and two, our interests as racially-conscious white people. Cederholm and Aftonbladet are crying “fake news,” implying that outrage of any kind against this video was the result of a disinformation campaign. He also dismisses the anger of “real” people sharing the article as a consequence of failing to check one’s sources. Such criteria make it very easy to propagandize. All you have to do is get some Boomer “researcher” to show you a graph of retweets, say something about Russia, and voila; your detractors either do not exist, or their concerns are invalid.
SAS itself had an interesting take on the issue:
När vi tittar på mönstret och antalet reaktioner på vår film finns det anledning att misstänka en attack och att vår kampanj har blivit kidnappad. Vi vill inte riskera att bli en plattform för någon annans värderingar, som vi inte står för. Därför har vi för tillfället tagit ner filmerna från våra kanaler och diskuterar nu nästa steg.
When we look at the pattern and the number of reactions to our film, there is reason to suspect [there was] an attack [on our ad] and that our campaign has been kidnapped. We do not want to risk becoming a platform for someone else’s values, which we do not stand for. Therefore, we have removed the film from our channels and are now discussing the next step.
SAS is refusing to even acknowledge that their video was tone-deaf at best, and genocidal at worst. Rather, they’re more concerned that their ad campaign has been “hijacked” by radicals to spread propaganda, on the basis that subjects like that of their ad constitute an easy target for populist rhetoric.
The video’s claim that “nothing” is truly Scandinavian has sparked some humorous responses. For one, there’s a request for SAS to change their name to NAS — “Nothing Airlines” — and a treasure trove of meme content spreading throughout twitter both in SAS’ mentions and in the hashtag #SASGate.
https://twitter.com/AKobble/status/1227438132628312065
There is, of course, a silver lining to all of this. This blatant anti-white propaganda is being named for what it is, very publicly; and SAS’ only defender is the mainstream news media that people are quickly growing to distrust. The mask was allowed to slip just a little too far.
In many ways, this ad campaign — and the spurious attempt at deflection that followed — is the best advertisement for our cause we could ever ask for. The combination of a hateful, culturally-erasing video and a media follow-up that makes both Swedish media and SAS look like spineless quacks leaves our people, literature, and aims looking downright friendly and sensible.
12 Comments
Truly astonishing.
Doubtless an ‘explainer’ piece is already being written for the Guardian regretting the ads as clumsy but well-intentioned — what is more disturbing is the way they were latched on to by rightwing trolls: it shows the battle against online hatred is far from won! Etcetera ad nauseam
In fact the SAS campaign is fully aligned with multicultural doctrine: Historically white nations own nothing except their crimes against those they still oppress. All the good things were brought here by immigrants. Anyone can be an Englishman or a Swede or a Pole — there is no racial element to any European ethnos. People of colour have always widely inhabited Europe — they were spitefully erased from the history books, costume dramas and newsreels: those who remember otherwise are senile or racist. There is no future going on as before: Europe needs to shed the burden of Whiteness so that it can embrace change.
This is now the orthodoxy in all schools, universities, in all corporate HR, among all polite and civilised persons who wish to remain in gainful employment. It isn’t that pea-brained marketing folk were emboldened to parrot such cant: they were genuinely taken aback when it met a hostile reaction.
“In fact the SAS campaign is fully aligned with multicultural doctrine:….
“This is now the orthodoxy in all schools, universities, in all corporate HR, among all polite and civilised persons who wish to remain in gainful employment. It isn’t that pea-brained marketing folk were emboldened to parrot such cant: they were genuinely taken aback when it met a hostile reaction.”
This is the present, most dangerous situation. Only an organised, disciplined reaction hostile to and destructive of the current orthodoxy will save us.
Dear Scott,
I saw this particular advert a few hours ago and was completely shocked by its outright audacity. The sheer arrogance, without substance, of these virtual signalling nobodies still surprises me. I have been playing various Saga CD’s to re-balance my equilibrium ever since !!!
Best
FS
Decline on a ‘symbolic level’ like this is a net positive for us.
It definitely contributes to the awakening.
Now we just need Jared Taylor and other video creators to make a video breaking down this situation in a light hearted manner so that the rest of us can share with normie friends/family.
If SAS was so confident that the criticisms of their ad were just from ‘fringe’ elements, why take it down? The proffered explanation, ‘We do not want to risk becoming a platform for someone else’s values, which we do not stand for. Therefore, we have removed the film from our channels and are now discussing the next step.’ is, of course, absurd. It’s their platform. It’s obvious the backlash went way beyond the ‘fringe’ element whose ‘values’ they do not share. The only time a corporation has to do damage control is when they’ve damaged themselves.
What an admission in that.
The someone else’s values is people opposed to the destruction of Scandinavia and who think its okay to be White.
THAT’S the’ other values’ they oppose.
I enjoyed watching that ad, as it allowed me to vent anger.
Notice that this Scandanavian television always is very dramatic, and always is very tragic in tone. Do Scandanavians just sit around all day and cry?
I also felt that the “good” or “colorful” things from abroad that they praised were all grotesque. I have no interest in pink dyed hair. And screw the weird ugly dancing. I can’t imagine anyone who is not low-IQ liking these things.
On the other hand, the beauty that existed in Europe in the past was sublime.
They can keep their “progress,” to me it is worse.
Playing off all the discontentment and fear of replacement as “fringe” and whatnot rings like Goebbels’ own propaganda. Something has to give . . . the average person must be able to see through all of this.
“When we look at the pattern and the number of reactions to our film, there is reason to suspect [there was] an attack [on our ad] and that our campaign has been kidnapped. We do not want to risk becoming a platform for someone else’s values, which we do not stand for. Therefore, we have removed the film from our channels and are now discussing the next step.”
Let’s not forget these people are responsible for the lives of their passengers. Literally their competence, their clear-headedness is vital to passenger safety. What they are saying is when you fly SAS you’re putting your life in the hands of nutters and fantasists and people who hate you, and actually blame you for your reaction to their hatred of you.
Maybe that’s another reason it had to be pulled, somebody there grudgingly realized this.
If God had intended us to fly he would never have given us the railways.
I guess the SAS people are unfamiliar with Aimpoint sights. Hopefully, that’s temporary.