Counter-Currents
  • Private Events
  • T&C
  • Contact
  • Webzine
  • About
  • Books
  • Podcasts
  • Videos
  • Donate
  • Paywall
  • Crypto
  • RSS
    • Main feed
    • Podcast feed
    • Videos feed
    • Comments feed
  • Advertise

LEVEL2

Donate Now Mailing list
  • Webzine
  • About
  • Books
  • Podcasts
  • Videos
  • Donate
  • Paywall
  • Crypto
  • RSS
    • Main feed
    • Podcast feed
    • Videos feed
    • Comments feed
  • Advertise
  • Recent posts

    • Who Drinks More, the Rich or the Poor?

      Jim Goad

    • Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      Greg Johnson

      3

    • The Counter-Currents 2023 Fundraiser: A Question of Degree

      Mark Gullick

    • Politics vs. Self-Help

      Greg Johnson

      30

    • The Fountainhead: 80 Years Later

      Jef Costello

      13

    • It’s Not All About You

      Spencer J. Quinn

      2

    • Who Drinks More, the Rich or the Poor?

      Jim Goad

      21

    • The Stolen Land Narrative

      Morris van de Camp

      7

    • Neema Parvini’s Prophets of Doom: Cyclical History as Alternative to Liberal Progressivism

      Mike Maxwell

      1

    • Counter-Currents Radio Podcast No. 554 How Often Does Pox Think About the Roman Empire? . . . & Other Matters

      Counter-Currents Radio

    • The “Treasonous” Trajectory of Trumpism

      Stephen Paul Foster

      7

    • A Haunting in Venice: Agatha Christie Is Back

      Steven Clark

      4

    • Counter-Currents Radio Podcast No. 553 Endeavour & Pox Populi on the Latest Migrant Invasion & More

      Counter-Currents Radio

      2

    • White Altruism Revealed

      Gunnar Alfredsson

      2

    • The Union Jackal, September 2023

      Mark Gullick

      18

    • The Metapolitics of “Woke”

      Endeavour

      2

    • The Matter with Concrete, Part 2

      Michael Walker

      2

    • Remembering Martin Heidegger: September 26, 1889–May 26, 1976

      Greg Johnson

    • The Worst Week Yet: September 17-23, 2023

      Jim Goad

      39

    • Paper Boy: The Life and Times of an Ink-Stained Wretch

      Steven Clark

      1

    • Richard Hanania’s The Origins of Woke

      Matt Parrott

      5

    • The Matter with Concrete, Part 1

      Michael Walker

      2

    • The Virgin Queen Chihuahua Has Spoken!

      Jim Goad

      5

    • Pox Populi and Endeavour on the Latest Migrant Invasion

      Greg Johnson

    • Crowdsourcing Contest! Our Banner

      A. C. C. Reader

      47

    • Adult Cartoons Are a Disaster for Western Civilization, Part 2

      Travis LeBlanc

      18

    • Having It All: America Reaps the Benefits of Feminism

      Beau Albrecht

      12

    • The Captivity Narrative of Fanny Kelly

      Spencer J. Quinn

      7

    • The Virgin Queen Chihuahua Has Spoken!

      Jim Goad

      52

    • Adult Cartoons Are a Disaster for Western Civilization, Part 1

      Travis LeBlanc

      40

    • Plastic Patriotism: Propaganda and the Establishment’s Crusade Against Germany and German-Americans During the First World War

      Alex Graham

      9

    • Race and IQ Differences: An Interview with Arthur Jensen, Part 2

      Arthur Jensen

      2

    • Donald Trump: The Jews’ Psycho Ex-Girlfriend

      Travis LeBlanc

      14

    • Bad to the Spone: Charles Krafft’s An Artist of the Right

      Gunnar Alfredsson

      1

    • Independence Day

      Mark Gullick

    • The Unnecessary War

      Morris van de Camp

      1

    • Bad Cop! No Baklava!

      Beau Albrecht

      7

    • Counter-Currents Radio Podcast No. 552 Millennial Woes on Corporations, the Left, & Other Matters

      Counter-Currents Radio

      6

    • Remembering Charles Krafft: September 19, 1947–June 12, 2020

      Greg Johnson

    • Marx vs. Rousseau

      Stephen Paul Foster

      4

    • The Worst Week Yet: September 10-16, 2023

      Jim Goad

      22

    • The Tinkling Cherub of Mississippi

      Beau Albrecht

      2

    • A Deep Ecological Perspective on the Vulnerability of Eurodescendants

      Francisco Albanese

      3

    • Remembering Francis Parker Yockey: September 18, 1917–June 16, 1960

      Greg Johnson

      1

    • The Counter-Currents 2023 Fundraiser: Idealism Alone Can’t Last Forever

      Pox Populi

      3

    • Ask Me Anything with Millennial Woes

      Greg Johnson

    • Most White Republicans at Least Slightly Agree with the Great Replacement Theory

      David M. Zsutty

      13

    • Field of Dreams: A Right-Wing Film?

      Morris van de Camp

      2

    • Rich Snobs vs. Poor Slobs: The Schism Between “Racist” Whites

      Jim Goad

      99

    • Memories of Underdevelopment: Revolution & the Bourgeois Mentality

      Steven Clark

      2

  • Classics Corner

    • Remembering Maurice Bardèche
      (October 1, 1907–July 30, 1998)

      Greg Johnson

      4

    • Why Race is Not a “Social Construct”

      Greg Johnson

      19

    • Remembering T. S. Eliot:
      September 26, 1888–January 4, 1965

      Greg Johnson

      2

    • Leo Strauss, the Conservative Revolution, & National Socialism, Part 1

      Greg Johnson

      22

    • Leo Strauss, the Conservative Revolution, & National Socialism, Part 2

      Greg Johnson

      3

    • Leo Strauss, the Conservative Revolution, & National Socialism, Part 3

      Greg Johnson

      13

    • Remembering H. Keith Thompson
      September 17, 1922–March 3, 2002

      Kerry Bolton

      1

    • Be All You Can Be: On Joining the Military

      Ash Donaldson

      22

    • Transcript of FOX News’ Banned Report on Israel & 9/11

      Spencer J. Quinn

    • The Banned FOX News Report on Israel’s Role in 9/11

      Spencer J. Quinn

      12

    • The Psychology of Conversion

      Greg Johnson

      43

    • Animal Justice?

      Greg Johnson

      18

    • Uppity White Folks and How to Reach Them

      Greg Johnson

      6

    • Lord Kek Commands!
      A Look at the Origins of Meme Magic

      James J. O'Meara

      7

    • Major General J. F. C. Fuller
      (September 1, 1878–February 10, 1966)

      Anonymous

      5

    • Remembering Johann Gottfried von Herder
      (August 25, 1744–December 18, 1803)

      Martin Lichtmesz

      2

    • Moral Seriousness

      Greg Johnson

      13

    • Columbus Day Special
      The Autochthony Argument

      Greg Johnson

      8

    • Remembering Knut Hamsun
      (August 4, 1859–February 19, 1952)

      Greg Johnson

      8

    • Sir Reginald Goodall: An Appreciation

      Greg Johnson

      3

    • 7-11 Nationalism

      Richard Houck

      28

    • Philip K. Dick’s Do Androids Dream of Electric Sheep? as Anti-Semitic/Christian-Gnostic Allegory

      Greg Johnson

      7

    • Eraserhead:
      A Gnostic Anti-Sex Film

      Trevor Lynch

      17

    • Remembering Revilo Oliver
      (July 7, 1908–August 20, 1994)

      Greg Johnson

      17

    • Lars von Trier & the Men Among the Ruins

      John Morgan

      16

    • Heidegger without Being

      Greg Johnson

      17

    • Junetarded Nation

      Jim Goad

      8

    • Counter-Currents Radio Podcast No. 338
      Ted Talk

      Counter-Currents Radio

      3

    • Hegemony

      Greg Johnson

      11

    • Cù Chulainn in the GPO:
      The Mythic Imagination of Patrick Pearse

      Michael O'Meara

      5

  • Paroled from the Paywall

    • Salon Kitty: The Ultimate Nazisploitation Movie

      Travis LeBlanc

      14

    • The Relentless Persistence of Stalinism

      Stephen Paul Foster

    • Counter-Currents Radio Podcast No. 548 Ask Me Anything with Greg Johnson, Pox Populi, & David Zsutty

      Counter-Currents Radio

    • Metapolitics in Germany, Part 1: An Exclusive Interview with Frank Kraemer of Stahlgewitter

      Ondrej Mann

      3

    • Counter-Currents Radio Podcast No. 546 Greg Johnson on Plato’s Gorgias, Lecture 5

      Counter-Currents Radio

    • A Call For White Identity Politics: Ed Brodow’s The War on Whites

      Dave Chambers

      6

    • The Fiction of Harold Covington, Part One

      Steven Clark

      21

    • Death by Hunger: Two Books About the Holodomor

      Morris van de Camp

      4

    • A Child as White as Snow

      Mark Gullick

      6

    • Jonathan Bowden’s Final Lecture on Video: Charles Maurras, Action Française, and the Cagoule

      Jonathan Bowden

      1

    • Who Was Lawrence R. Brown? Biographical Notes on the Author of The Might of the West

      Margot Metroland

      16

    • California Discontent, Part 2: Frank Norris’ The Octopus

      Steven Clark

      1

    • California Discontent, Part 1: John Steinbeck’s East of Eden

      Steven Clark

    • 12 More Sex Differences Due to Nature

      Richard Knight

      4

    • Counter-Currents Radio Podcast No. 545 Pox Populi and Morgoth on the Age of Immigration and More 

      Counter-Currents Radio

    • When White Idealism Goes Too Far: Saints of the American Wilderness

      Spencer J. Quinn

      10

    • A Compassionate Spy?

      Beau Albrecht

      11

    • Counter-Currents Radio Podcast No. 544 Pox Populi, American Krogan, & Endeavour on the Metaverse

      Counter-Currents Radio

    • Nietzsche and the Psychology of the Left, Part Two

      Collin Cleary

      2

    • Thoughts on an Unfortunate Convergence: Doctors, Lawyers, and Angry Women

      Stephen Paul Foster

      5

    • Against Liberalism: Society Is Not a Market, Chapter I, Part 3: What Is Liberalism?

      Alain de Benoist

    • Against Liberalism: Society Is Not a Market, Chapter I, Part 2: What Is Liberalism?

      Alain de Benoist

      1

    • Against Liberalism: Society Is Not a Market, Chapter I, Part 1: What Is Liberalism?

      Alain de Benoist

      1

    • Misrepresentative Government: Why Democracy Doesn’t Work, Part IV

      Kenneth Vinther

      2

    • Misrepresentative Government: Why Democracy Doesn’t Work, Part III

      Kenneth Vinther

      1

    • Counter-Currents Radio Podcast No. 543 Greg Johnson on Plato’s Gorgias, Lecture 4

      Counter-Currents Radio

    • Misrepresentative Government: Why Democracy Doesn’t Work, Part I

      Kenneth Vinther

      1

    • Jack London’s The Iron Heel as Prophecy, Part 2

      Beau Albrecht

    • The Scottish Mr. Bond? An Interview with Mystic

      Travis LeBlanc

      2

    • Counter-Currents Radio Podcast No. 542 Greg Johnson on Plato’s Gorgias, Lecture 3

      Counter-Currents Radio

  • Recent comments

    • Greg Johnson

      Politics vs. Self-Help

      Can you link it? Thanks!

    • Liam Kernaghan

      Politics vs. Self-Help

      Very young White man: "How do I get out of this mess?" Older White man: "I know the answer...

    • Scott

      The Stolen Land Narrative

      I love that quote, he he.I got banned from a major discussion forum just for quoting Napoleon (...

    • ArminiusMaximus

      Politics vs. Self-Help

      I looked for a speech of his in front of a crowd as a candidate for CC. Here is what I found from...

    • Nah

      Paper Boy: The Life and Times of an Ink-Stained Wretch

      Great article about a good man. Thank you, Mr. Clark. I get the impression that Howie Carr is...

    • Jud Jackson

      The Fountainhead: 80 Years Later

      It has been a long time since I read "The Fountainhead" but I did like it although it was too long...

    • Daniel Ross

      Who Drinks More, the Rich or the Poor?

      I agree. It's real hard to have much sympathy for the proverbial worms under the boot that Kant...

    • Just Passing By

      The Fountainhead: 80 Years Later

      "Ayn Rand’s writings are often silly" : indeed. For lack of time, I'll use a Google translation,...

    • Greg Johnson

      Politics vs. Self-Help

      Thanks. I will ask Jared about that. You aren't the first person to recommend it. It is a great...

    • Greg Johnson

      Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      Thanks Mark!

    • Margot Metroland

      The Fountainhead: 80 Years Later

      Ayn Rand's writings are often silly, but there is a purity of intention in The Fountainhead that...

    • Mark Gullick

      Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      Great reference piece. Yet another writer I discovered through CC.

    • Jim Goad

      Who Drinks More, the Rich or the Poor?

      Hey, don't go blaming the 1960s for alcoholism. Americans are drinking as much alcohol now as in...

    • Just Passing By

      The Fountainhead: 80 Years Later

      In *We the Living*, the ending has a nice "Live Free, Die Well" tone -- victory in defeat. With a...

    • Anon

      Politics vs. Self-Help

      Another high IQ piece from Greg Johnson. Don't ever stop. BTW I think content like this should be...

    • Francis XB

      The Stolen Land Narrative

      Let's assume that White settlers were actually the genocidal maniacs that the critics claim them to...

    • AdamMil

      Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      The link to "The Last Days of Savitri Devi" is broken. This appears to be the correct link. It might...

    • Connor McDowell

      The Fountainhead: 80 Years Later

      I never read The Fountainhead, but I did read We the Living and slogged through John Galt’s speech...

    • Wotan1

      Who Drinks More, the Rich or the Poor?

      "People who can’t handle life are constantly puffing on something or downing something." Or...

    • Wotan1

      Who Drinks More, the Rich or the Poor?

      From the "trying new things" angle, I suppose; those who score high on Openness for the "Big Five"...

  • Book Authors

    • Beau Albrecht
    • Alain de Benoist
    • Kerry Bolton
    • Jonathan Bowden
    • Collin Cleary
    • Jef Costello
    • Savitri Devi
    • F. Roger Devlin
    • Buttercup Dew
    • Julius Evola
    • Jim Goad
    • Gregory Hood
    • Juleigh Howard-Hobson
    • Greg Johnson
    • Charles Krafft
    • Anthony M. Ludovici
    • Trevor Lynch
    • H. L. Mencken
    • J. A. Nicholl
    • James J. O’Meara
    • Christopher Pankhurst
    • Tito Perdue
    • Michael Polignano
    • Spencer J. Quinn
    • Fenek Solère
    • Irmin Vinson
    • Leo Yankevich
    • Francis Parker Yockey
    • Multiple authors
  • Webzine Authors

    Editor-in-Chief

    • Greg Johnson, Ph.D.

    Featured Writers

    • Beau Albrecht
    • Morris V. de Camp
    • Stephen Paul Foster, Ph.D.
    • Jim Goad
    • Alex Graham
    • Mark Gullick, Ph.D.
    • Greg Johnson, Ph.D.
    • Spencer J. Quinn

    Frequent Writers

    • Aquilonius
    • Anthony Bavaria
    • Alain de Benoist
    • Kerry Bolton, Ph.D.
    • Collin Cleary, Ph.D.
    • Jef Costello
    • F. Roger Devlin, Ph.D.
    • Richard Houck
    • Ondrej Mann
    • Margot Metroland
    • John Morgan
    • Trevor Lynch
    • James J. O’Meara
    • Kathryn S.
    • Thomas Steuben
    • Michael Walker

    Classic Authors

    • Maurice Bardèche
    • Jonathan Bowden
    • Julius Evola
    • Guillaume Faye
    • Ernst Jünger
    • Kevin MacDonald, Ph.D.
    • D. H. Lawrence
    • Charles Lindbergh
    • Jack London
    • H. P. Lovecraft
    • Anthony M. Ludovici
    • Sir Oswald Mosley
    • National Vanguard
    • Friedrich Nietzsche
    • Revilo Oliver
    • William Pierce
    • Ezra Pound
    • Saint-Loup
    • Savitri Devi
    • Carl Schmitt
    • Miguel Serrano
    • Oswald Spengler
    • P. R. Stephensen
    • Jean Thiriart
    • John Tyndall
    • Dominique Venner
    • Leo Yankevich
    • Francis Parker Yockey

    Other Authors

    • Howe Abbott-Hiss
    • Michael Bell
    • Buttercup Dew
    • Giles Corey
    • Bain Dewitt
    • Jack Donovan
    • Richardo Duchesne, Ph.D.
    • Emile Durand
    • Guillaume Durocher
    • Mark Dyal
    • Fullmoon Ancestry
    • Tom Goodroch
    • Andrew Hamilton
    • Robert Hampton
    • Huntley Haverstock
    • Derek Hawthorne
    • Gregory Hood
    • Juleigh Howard-Hobson
    • Alexander Jacob
    • Nicholas Jeelvy
    • Ruuben Kaalep
    • Tobias Langdon
    • Julian Langness
    • Travis LeBlanc
    • Patrick Le Brun
    • G A Malvicini
    • John Michael McCloughlin
    • Millennial Woes
    • Michael O’Meara
    • Christopher Pankhurst
    • Michael Polignano
    • J. J. Przybylski
    • Quintilian
    • Edouard Rix
    • C. B. Robertson
    • C. F. Robinson
    • Herve Ryssen
    • Alan Smithee
    • Fenek Solere
    • Ann Sterzinger
    • Robert Steuckers
    • Tomislav Sunic
    • Donald Thoresen
    • Marian Van Court
    • Irmin Vinson
    • Aylmer Wedgwood
    • Scott Weisswald
  • Departments

    • Book Reviews
    • Movie Reviews
    • TV Reviews
    • Music Reviews
    • Art Criticism
    • Graphic Novels & Comics
    • Video Game Reviews
    • Fiction
    • Poems
    • Interviews
    • Videos
    • English Translations
    • Other Languages
      • Arabic
      • Bulgarian
      • Croatian
      • Czech
      • Danish
      • Dutch
      • Estonian
      • Finnish
      • French
      • German
      • Greek
      • Hungarian
      • Italian
      • Lithuanian
      • Norwegian
      • Polish
      • Portuguese
      • Romanian
      • Russian
      • Slovak
      • Spanish
      • Swedish
      • Ukrainian
    • Commemorations
    • Why We Write
  • Archives
  • Top 100 Commenters
  • Private Events
  • T&C
  • Contact
Sponsored Links
Spencer J. Quinn Above Time Coffee Antelope Hill Publishing Identaria Paul Waggener IHR-Store Asatru Folk Assembly No College Club American Renaissance The Patrick Ryan Show Jim Goad The Occidental Observer
Print October 23, 2019 16 comments

Lessons in Marketing from Coke

John Wilkinson

722 words

If you took the opportunity to read my introductory essay, “Coyote Ugly,” you will recall my thesis that Western institutions are as much, if not more, to blame for our demise as a people than any historic or current tribal conflicts. I painted my argument with a broad brush, and touched upon the low-hanging fruit of politics. It doesn’t take magical powers of perception, however, to see that “the state” isn’t the only institution working against us. After all, it is “business as usual” in Western nations, and decades of poorly-regulated markets have given way to a powerful technocracy and corporate oligarchy.

Specifically, Iʼd like to delve into the world of product marketing and the seeming contradiction of for-profit enterprises indulging in anti-white, anti-traditionalist, anti-Christian, and/or anti- male (and so on) marketing strategies. It is counter-intuitive for rational people to attempt to explicate this apparent conflict. Why would successful, powerful companies alienate their most loyal and affluent consumers? “Surely these companies no longer care about profit! They must be completely ideologically driven!” This is the argument put forth by the Dissident Right.

I think this argument misses the point. Our demographics are in the process of rapidly shifting. Our corporate institutions are no longer piloted by a coterie of aging, suit-wearing white men sitting in boardrooms filled with cigar smoke. Those men are still there, mind you, but they are held hostage by an invading horde of “problem glasses”-wearing up-and-comers who do not take “no” for an answer.

Letʼs dig a little deeper. Itʼs erroneous to assume that these companies are losing any profits from kooky multicultural advertising.

Leftist propaganda has always been a mainstay of BigCorp. As evidence, I offer one of the biggest corporations in the world, Coca-Cola. We are nearing the fiftieth anniversary of one of the most recognizable and wildly successful marketing campaigns in history, 1971ʼs I’d Like to Buy the World a Coke. This campaign was so hugely successful that even Coke’s current marketing theme is inspired by it (think “Share a Coke” with “random name”). Iʼm certain that Coca-Cola’s Board of Directors in 1971 were aging white men, and they weren’t unaccustomed to cigar smoke and business suits. Yet this touchy-feely hippie-dippy advertisement set the tone for the entire Baby Boomer generation to become loyal brand enthusiasts. I think that the Dissident Right is projecting its own biases when we question the business acumen of our current caste of oligarchs.

Even if one can make an argument that these international corporations are losing money in the short term, their staying power allows them to role the dice on occasion. They are no longer solely the peddlers of Western-oriented goods; they are also the purveyors of globalist mercantile ideals. Their customer bases are truly multicultural, and whites (who still care) are quickly becoming an aging and shrinking demographic. These are ultimately long-term marketing strategies similar to Cokeʼs 1971 hippie culture gambit.

Assuming that the old curmudgeons of yore still wield influence in todayʼs boardrooms, imagine the current state of affairs. Three generations deep into affirmative action — the employment of upwardly-mobile people of color and “N-D-Pendant Wahmen” — boardrooms and marketing presentations have reached Patty Hearst levels of Stockholm Syndrome. As it is, marketing people spring from a shitlib well of liberal arts majors. From the soft science of psychology and sociology degrees to the Andy Warhol-inspired graphic illustrator, it is no wonder that todayʼs advertisers engage in blatant agitprop.

But again, it is a foolʼs errand to declare that this is bad business.

Marketing execs and political propagandists draw from precisely the same theory in cultivating their crafts. It is a fuzzy line that differentiates between targeting the consumer based on predisposed preferences versus manipulating them to accept new ones. Neither are mutually exclusive to one another, and both result in the same thing: a predictable, reliable consumer.

As the demographic avalanche quickly approaches, it is clear by every metric that the least reliable consumers are aging and dying off, or at best living on fixed incomes, and the coalition of ascending POC, suburban single mothers and homosexuals — as well as indifferent white hipsters and bugmen — are all primed and ready for whatever counterintuitive marketing ploys our multibillionaire oligarchs and technocrats seek to thrust upon them. And they will gladly stand in line, shouting “Here, take my money!” with glee.

 

Related

  • Counter-Currents Radio Podcast No. 552 Millennial Woes on Corporations, the Left, & Other Matters

  • An Investment Option for Dissidents

  • Orbán Makes Massive Use of Foreign Labor in Hungary

  • Will Woke Capital Soon Go the Way of the Dinosaur?

  • Martinez Contra Fascism

  • Personal Finance Tips for Dissidents

  • The Ten Scariest Things in the World

  • سكوت هوارد مجمع المتحولين جنسياً الصناعي لسكوت هوار

Tags

corporationsJohn Wilkinsonwoke capital

Previous

« Breakfast

Next

» Why the Dissident Right Should Remain Secular

16 comments

  1. Nick Jeelvy says:
    October 23, 2019 at 4:12 am

    It’s not only that, but there’s also the phenomenon of woke corporations receiving preferential treatment from the state for parroting woke ideology. They are shielded from regulation and shielded from the market – a license to steal in many ways.

    0
    0
  2. HungarianFashionista says:
    October 23, 2019 at 7:18 am

    Gillette CEO says The Billions Of Dollars Lost Over The “Toxic Masculinity” Ad Was Worth It.

    Another one that will cost them.

    But again, it is a foolʼs errand to declare that this is bad business.

    It doesn’t really matter what the reason is. The important thing is to resist. *

    * No, we don’t throw gays off the rooftops. But LMBT+ advertising in public places provokes a backlash.

    0
    0
    1. John Wilkinson says:
      October 23, 2019 at 7:35 am

      From the Gillette article you linked to:

      “That’s not nice and goes against every ounce of training I’ve had in this industry over a third of a century. But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

      Again, this is a long term gambit. This has more to do with their long-term profitability and banking on the majority of up-and-coming liberal Millennials becoming more *ARDENT* Gillette users and not worrying about the (unfortunately) small percentage of Millennial men who were put off by it, or the irrelevant boomers who either don’t care or will be dead in 20 years.

      0
      0
      1. HungarianFashionista says:
        October 23, 2019 at 10:10 am

        OK, so what. Let’s not overanalyze the problem. We all know what to do: move out of the house, move out of our comfort zone.

        0
        0
        1. John Wilkinson says:
          October 23, 2019 at 10:34 am

          I don’t think it is possible to “overanalyze” the problem. I think fully understanding the problem is how you learn to best address it and fight it.
          Rejecting brands that don’t blow smoke up white people’s asses anymore is not going to work, because their future consumer base is the brown hordes and the traitors who facilitate them.
          I’m not sure that calling attention to their marketing strategies is going to solve the problem either, but at least if it helps to wake a few more people up to the problems with corporate power concentrated in the hands of the uber-elite (and we can surmise some tribalness where that is concerned for sure), then MAYBE we gain some leverage for the future. If anything, postulating more than one possible motive behind these advertisement schemes can help cast a wider net of people who see things our way. Ideological motives as a reason for their behavior only sells to a narrow audience who understand or accept it. Economic motives make more sense to more people, and it helps to shine a light on just how gutless these people are, that they would gladly watch Rome burn as long as there’s money in it for them.

          0
          0
  3. William Wallace says:
    October 23, 2019 at 7:25 am

    I’ve never understood why people say that it’s ultimately about the money. It’s a gospel taken by both the right and the left. Corporations do many things that are clearly and obviously not profitable, all of us can imagine ourselves using a corporation for ideological purposes if we had that kind of money and power, and there is also just simply no evidence at all whatsoever that it’s about the money.

    I do not think that this is about money. It being about money is a blue-pill because being seen as greedy is less damning than being seen as genocidal and because “it’s profitable” makes the system seem legitimate, meritocratic, or capable of getting results. The truth is that companies were wealthy before they went woke, went woke later, and can sustain it so long as other companies choose not to put them out of business by competing for real. They will lose their money eventually and if that’s after White people are permanently disenfranchised and Mexican imperialism has come to fruition, they will call it a success. It’s not that they will only be progressive if it makes them money, it’s that they’ll only make money if it allows them to be progressive.

    0
    0
    1. John Wilkinson says:
      October 23, 2019 at 8:21 am

      All I’m saying is that if I were told that I had a very high (low risk) probability of reaping high profit rewards in 10-15 years if I create a little controversy (and lose a little short term profit in the mean time), then I would probably play that hand.
      Coke did it in 1971 in a day when hippies were seen by older generations as stinky, unwashed, good for nothing losers in tattered clothes. I’m sure there were WW2 generation men and women who were put off by that hippy commercial. (“I didn’t fight the Nazis so you could be a lazy pothead dammit!”). I can just see Archie Bunker yelling at the TV right now. Yet, even in a day when refined sugars are considered poison, and Coca-cola is certainly suffering because of it, they’re still in any top 100 list of profitable companies and the most profitable beverage company. The gambit played off as a long-term marketing strategy, and it was SAFE even in 1971. The Gillette ad seems crazy in our eyes, but that is because we on the far right are just as woke as “woke capital”, and we care about this stuff. Most people don’t care enough to offset the long term brand loyalty with Millennial liberals that they are cultivating.

      Also, I’m not saying that there isn’t intentional ideology behind this from some quarters. All it takes is ONE feminist shitlib on your marketing team who is willing to “tweet” about a “culture of bigotry and misogyny” at Gillette or P&G , and the CEO, no matter what his politics, will go along with it if he believes it has long-term benefits. He may resist it because of short term losses, but he will give in, knowing that it’s safer for him to do so and that the negative consequences won’t last forever.

      0
      0
  4. John Wilkinson says:
    October 23, 2019 at 9:21 am

    I do want to add 2 things to the underlying point of my article here:

    1) To me, profit motive is no less sinister than ideology. In fact, I’d say that ideological motives at least have a moral purpose, even if it is antithetical to my own values. I’d rather fight an enemy who I respect than an enemy who would sell their own mother for a little money or power. I don’t think “right wingers” by some arbitrary necessity are supposed to believe profit motive is a justified motive.

    2) I agree that at the end of the day, knowing their motive is less important than fighting it because we believe it to be wrong. However, we fight a disease more effectively if we know it’s cause (or causes). I think these are ideas worth parsing.

    0
    0
  5. Hamburger Today says:
    October 23, 2019 at 9:34 am

    Private corporations have the most complete and elaborate ‘intelligence services’ on the planet. They gather data about their ‘targets’ — consumers — all day, every day and have done so for decades. They are not only looking at recent data but comparing it will much of the past data that they have gathered an looking for trends. At one time, corporate advertising campaigns were ‘seat of the pants’ affairs based more upon intuition than data, but that hasn’t been true for some time.

    For example, why would Gillette take an anti-male approach to advertising their products that are almost exclusively used by males? Because they hate males? Not likely. More likely is that their focus-group testing has shown that self-hating males will embrace such advertising. They also probably figured out that narcissism is rampant in the West and that much of that narcissism is attached to ‘moral righteousness’ in such a way that being ‘righteous’ is more important than being insulted.

    Having said that, there is simply that fact that Gillette has a massive market presence, if they want to lose a billion dollars, they can. New Coke didn’t put Coca Cola out of business and ‘Woke Razors’ aren’t likely to put Gillette out of business, even if it’s a horrible failure. There’s an art to manipulating the public, and corporations devote enormous resources to hypothesis testing in the form of discrete marketing campaigns in certain areas that are deemed ‘representative’ of the market. If you live in one of these areas, you would see products and advertising that you never see anywhere else and the emergence of national campaigns for products that ‘the locals’ had access to a year or more before.

    To paraphrase the Godfather, ‘It’s not ideological. It’s just business’.

    0
    0
  6. cecil1 says:
    October 23, 2019 at 10:23 am

    The only issue is, many companies starte and pushed this trend LONG before any perceived demographic downtrend or change.

    They did it regardless. It was both an ideology and an agenda.

    And they sought to make both work on gullible people. That’s what propaganda does

    0
    0
  7. nineofclubs says:
    October 23, 2019 at 2:22 pm

    Summarising: the premise of the article seems to be that business – inherently good and proper – would be OK *if only* it would get back to selling products to white people. This might be achieved if the besuited cigar smokers in the board room could just take control back from the millennials and hipsters.

    The premise doesn’t seem convincing.

    Business has been going global for 40 years at least and – as other comments have pointed out – the big corporations cannot conceive of a future that’s not globally focused. The hipsters in the board room aren’t corrupting capitalism with their wokeness. Capitalism made them that way in the first place. Their outlook is a combination of globalist universalism (one world market) and liberalism (freedom to consume) – both fundamental to economic ‘growth’.

    Woke marketing will ruffle some feathers, but in the longer run serves to soften the proles up for the inevitability of our one world, one market future.

    The so-called leftists cheering this all on are capitalism’s useful idiots. Corporate sock-puppets in Che t-shirts. They’re a symptom, as are the millennials in the board room. The disease is capitalism.

    0
    0
    1. John Wilkinson says:
      October 23, 2019 at 4:34 pm

      I think you missed the point. I agree with you 100%

      No I never said it would be better if the hipsters weren’t there in the boardroom with the corporate execs. The 1970s era corporate execs gave into the 1970s version of the hipsters for the very same reason that they do it today. For the love of money. Whatever globalist marketing tool that will expand their customer base, they will use.
      Hence the title refers to lessons from past marketing schemes to speak to today’s times. The more things change, the more they stay the same.

      0
      0
    2. John Wilkinson says:
      October 23, 2019 at 4:48 pm

      PS

      You night call the hipsters their “Frankenstein’s monster”; so to speak. Eventually the next generation turns on the previous ones. It’s a cycle.

      0
      0
      1. nineofclubs says:
        October 24, 2019 at 1:43 am

        Thanks for your response, John – and apologies if I misunderstood the point of the article.

        You’re on the money. Yesterday’s capitalists are essentially the same as today’s. Both served / serve the interests of shareholders (or other owners) over all else. Marketing serves two purposes; stimulate demand for consumption AND shape attitudes in favour of an environment conducive to profit.

        50 years ago, the state regulated in the interests of the nation. But over time, marketing has convinced people that the state has no role other than to protect business from risk. It has shaped attitudes to create an environment conducive to business.

        The idea that the state drives this process is widespread among those who identify with the Right. But I’d argue this is mistaken. The state – under capitalism – is captive to business interests, exactly because it’s business that shapes public opinion through marketing.

        .

        0
        0
  8. Richard says:
    October 23, 2019 at 6:02 pm

    I’ve noticed that woke capital isn’t so woke in other counties — especially throughout Eurasia. Coca-Cola’s ad campaigns in a country such as Russia for example, features an entire line of White celebrities. While I was in Russia, I noticed that the cans of Coke at a plethora of grocery stores all featured White Russian musicians whom I’m familiar with. I believe that multinational corporations only engage in woke marketing campaigns in the West because they know that they can get away with it — as we allow them. Just step back and think for a moment about how complacent and indoctrinated the majority of our society is here in the United States. Our European populace is its worse enemy in many of ways. It’s nearly as bad as putting a loaded gun in the hands of a highly suicidal individual.

    On the contrary, many of my peers and I, along with others in the region where I reside, are extremely conscious of the brands that we support – from buying locally produced food to American made clothing and gear. Some of these people are fervent Marxists, but at least they’re conscious and socially aware of the repercussions of their purchases. As Mr. Wilkinson mentioned earlier in this thread, “I’d rather fight an enemy who I respect than an enemy who would sell their own mother for a little money or power”. There’s a lot of truth in the aforementioned statement and this is why it’s difficult for me to get angry at our opposition who make a valiant effort into learning about ideologies of certain brands and where their products are manufactured. I’ve recently explained to a fellow Traditionalist Christian that multinational corporations hate what we stand for and that their ideologies contrast ours. I provided explicit examples from companies such as Amazon, Target, and Google. They were infuriated after what I told them – but followed up with “There’s nothing that I can do about that”. Unfortunately, they’re wrong — but the problem is that there are many of people in the West who think this way. They’re too comfortable and lack the critical thinking skills to read between the lines or conduct the appropriate research.

    I can attest that nearly everything that I own aside from electronics has been made in the USA by an American small business. Furthermore, I own some items that have been produced in Canada, Europe, and Russia – along with a couple of specialty items that were produced in Japan. Aside from Japan, everything that I own has been produced by a business in a White country of European or Russian descent. This task isn’t too difficult if one takes the time to conduct some research. Most of what I own consists of high quality, versatile clothing and outdoor gear.

    0
    0
  9. Razvan says:
    October 23, 2019 at 7:51 pm

    I don’t think that the white demographic is irrelevant. Instead it is much smarter than the black and brown demographic.
    Also it as a crisis of classic advertising/propaganda. It doesn’t work as few decades ago.

    Childs and women are more influenced by advertising than the men. Blacks are more susceptible to advertising than anybody else.

    An white man probably doesn’t spend too much money on an unhealthy drink. Tea, coffee, ginger ale, wine, beer, mineral waters, a good spirit are better tasting , cheaper, healthier and fantastically diverse. Also, there are a huge assortment of food processors, blenders, tools to make your own fresh fruit juice, wine, spirit, beer.

    So, why would someone spend his money on a coke? Why would Coca Cole spend a dime on advertising for a mainly unreachable demographic?

    As a matter of fact probably Coca Cola hates the white men. Whites are the single biggest threat for them.

    The same with Gillette. Why buy their expensive blades when there are better, much cheaper classic blades and razors. For years now their advertising is not simply stupid. It is oligofrenic. Only tattooed thugs and now freaks. Maybe those are their target public. Just don’t buy their plastic, inferior products.

    The so called profit is mainly what the stupid people spend, more than they afford. So the advertising is mainly for them. Whites naturally are excluded.

    0
    0

Comments are closed.

If you have Paywall access,
simply login first to see your comment auto-approved.

Note on comments privacy & moderation

Your email is never published nor shared.

Comments are moderated. If you don't see your comment, please be patient. If approved, it will appear here soon. Do not post your comment a second time.

  • Recent posts

    • Who Drinks More, the Rich or the Poor?

      Jim Goad

    • Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      Greg Johnson

      3

    • The Counter-Currents 2023 Fundraiser: A Question of Degree

      Mark Gullick

    • Politics vs. Self-Help

      Greg Johnson

      30

    • The Fountainhead: 80 Years Later

      Jef Costello

      13

    • It’s Not All About You

      Spencer J. Quinn

      2

    • Who Drinks More, the Rich or the Poor?

      Jim Goad

      21

    • The Stolen Land Narrative

      Morris van de Camp

      7

    • Neema Parvini’s Prophets of Doom: Cyclical History as Alternative to Liberal Progressivism

      Mike Maxwell

      1

    • Counter-Currents Radio Podcast No. 554 How Often Does Pox Think About the Roman Empire? . . . & Other Matters

      Counter-Currents Radio

    • The “Treasonous” Trajectory of Trumpism

      Stephen Paul Foster

      7

    • A Haunting in Venice: Agatha Christie Is Back

      Steven Clark

      4

    • Counter-Currents Radio Podcast No. 553 Endeavour & Pox Populi on the Latest Migrant Invasion & More

      Counter-Currents Radio

      2

    • White Altruism Revealed

      Gunnar Alfredsson

      2

    • The Union Jackal, September 2023

      Mark Gullick

      18

    • The Metapolitics of “Woke”

      Endeavour

      2

    • The Matter with Concrete, Part 2

      Michael Walker

      2

    • Remembering Martin Heidegger: September 26, 1889–May 26, 1976

      Greg Johnson

    • The Worst Week Yet: September 17-23, 2023

      Jim Goad

      39

    • Paper Boy: The Life and Times of an Ink-Stained Wretch

      Steven Clark

      1

    • Richard Hanania’s The Origins of Woke

      Matt Parrott

      5

    • The Matter with Concrete, Part 1

      Michael Walker

      2

    • The Virgin Queen Chihuahua Has Spoken!

      Jim Goad

      5

    • Pox Populi and Endeavour on the Latest Migrant Invasion

      Greg Johnson

    • Crowdsourcing Contest! Our Banner

      A. C. C. Reader

      47

    • Adult Cartoons Are a Disaster for Western Civilization, Part 2

      Travis LeBlanc

      18

    • Having It All: America Reaps the Benefits of Feminism

      Beau Albrecht

      12

    • The Captivity Narrative of Fanny Kelly

      Spencer J. Quinn

      7

    • The Virgin Queen Chihuahua Has Spoken!

      Jim Goad

      52

    • Adult Cartoons Are a Disaster for Western Civilization, Part 1

      Travis LeBlanc

      40

    • Plastic Patriotism: Propaganda and the Establishment’s Crusade Against Germany and German-Americans During the First World War

      Alex Graham

      9

    • Race and IQ Differences: An Interview with Arthur Jensen, Part 2

      Arthur Jensen

      2

    • Donald Trump: The Jews’ Psycho Ex-Girlfriend

      Travis LeBlanc

      14

    • Bad to the Spone: Charles Krafft’s An Artist of the Right

      Gunnar Alfredsson

      1

    • Independence Day

      Mark Gullick

    • The Unnecessary War

      Morris van de Camp

      1

    • Bad Cop! No Baklava!

      Beau Albrecht

      7

    • Counter-Currents Radio Podcast No. 552 Millennial Woes on Corporations, the Left, & Other Matters

      Counter-Currents Radio

      6

    • Remembering Charles Krafft: September 19, 1947–June 12, 2020

      Greg Johnson

    • Marx vs. Rousseau

      Stephen Paul Foster

      4

    • The Worst Week Yet: September 10-16, 2023

      Jim Goad

      22

    • The Tinkling Cherub of Mississippi

      Beau Albrecht

      2

    • A Deep Ecological Perspective on the Vulnerability of Eurodescendants

      Francisco Albanese

      3

    • Remembering Francis Parker Yockey: September 18, 1917–June 16, 1960

      Greg Johnson

      1

    • The Counter-Currents 2023 Fundraiser: Idealism Alone Can’t Last Forever

      Pox Populi

      3

    • Ask Me Anything with Millennial Woes

      Greg Johnson

    • Most White Republicans at Least Slightly Agree with the Great Replacement Theory

      David M. Zsutty

      13

    • Field of Dreams: A Right-Wing Film?

      Morris van de Camp

      2

    • Rich Snobs vs. Poor Slobs: The Schism Between “Racist” Whites

      Jim Goad

      99

    • Memories of Underdevelopment: Revolution & the Bourgeois Mentality

      Steven Clark

      2

  • Classics Corner

    • Remembering Maurice Bardèche
      (October 1, 1907–July 30, 1998)

      Greg Johnson

      4

    • Why Race is Not a “Social Construct”

      Greg Johnson

      19

    • Remembering T. S. Eliot:
      September 26, 1888–January 4, 1965

      Greg Johnson

      2

    • Leo Strauss, the Conservative Revolution, & National Socialism, Part 1

      Greg Johnson

      22

    • Leo Strauss, the Conservative Revolution, & National Socialism, Part 2

      Greg Johnson

      3

    • Leo Strauss, the Conservative Revolution, & National Socialism, Part 3

      Greg Johnson

      13

    • Remembering H. Keith Thompson
      September 17, 1922–March 3, 2002

      Kerry Bolton

      1

    • Be All You Can Be: On Joining the Military

      Ash Donaldson

      22

    • Transcript of FOX News’ Banned Report on Israel & 9/11

      Spencer J. Quinn

    • The Banned FOX News Report on Israel’s Role in 9/11

      Spencer J. Quinn

      12

    • The Psychology of Conversion

      Greg Johnson

      43

    • Animal Justice?

      Greg Johnson

      18

    • Uppity White Folks and How to Reach Them

      Greg Johnson

      6

    • Lord Kek Commands!
      A Look at the Origins of Meme Magic

      James J. O'Meara

      7

    • Major General J. F. C. Fuller
      (September 1, 1878–February 10, 1966)

      Anonymous

      5

    • Remembering Johann Gottfried von Herder
      (August 25, 1744–December 18, 1803)

      Martin Lichtmesz

      2

    • Moral Seriousness

      Greg Johnson

      13

    • Columbus Day Special
      The Autochthony Argument

      Greg Johnson

      8

    • Remembering Knut Hamsun
      (August 4, 1859–February 19, 1952)

      Greg Johnson

      8

    • Sir Reginald Goodall: An Appreciation

      Greg Johnson

      3

    • 7-11 Nationalism

      Richard Houck

      28

    • Philip K. Dick’s Do Androids Dream of Electric Sheep? as Anti-Semitic/Christian-Gnostic Allegory

      Greg Johnson

      7

    • Eraserhead:
      A Gnostic Anti-Sex Film

      Trevor Lynch

      17

    • Remembering Revilo Oliver
      (July 7, 1908–August 20, 1994)

      Greg Johnson

      17

    • Lars von Trier & the Men Among the Ruins

      John Morgan

      16

    • Heidegger without Being

      Greg Johnson

      17

    • Junetarded Nation

      Jim Goad

      8

    • Counter-Currents Radio Podcast No. 338
      Ted Talk

      Counter-Currents Radio

      3

    • Hegemony

      Greg Johnson

      11

    • Cù Chulainn in the GPO:
      The Mythic Imagination of Patrick Pearse

      Michael O'Meara

      5

  • Paroled from the Paywall

    • Salon Kitty: The Ultimate Nazisploitation Movie

      Travis LeBlanc

      14

    • The Relentless Persistence of Stalinism

      Stephen Paul Foster

    • Counter-Currents Radio Podcast No. 548 Ask Me Anything with Greg Johnson, Pox Populi, & David Zsutty

      Counter-Currents Radio

    • Metapolitics in Germany, Part 1: An Exclusive Interview with Frank Kraemer of Stahlgewitter

      Ondrej Mann

      3

    • Counter-Currents Radio Podcast No. 546 Greg Johnson on Plato’s Gorgias, Lecture 5

      Counter-Currents Radio

    • A Call For White Identity Politics: Ed Brodow’s The War on Whites

      Dave Chambers

      6

    • The Fiction of Harold Covington, Part One

      Steven Clark

      21

    • Death by Hunger: Two Books About the Holodomor

      Morris van de Camp

      4

    • A Child as White as Snow

      Mark Gullick

      6

    • Jonathan Bowden’s Final Lecture on Video: Charles Maurras, Action Française, and the Cagoule

      Jonathan Bowden

      1

    • Who Was Lawrence R. Brown? Biographical Notes on the Author of The Might of the West

      Margot Metroland

      16

    • California Discontent, Part 2: Frank Norris’ The Octopus

      Steven Clark

      1

    • California Discontent, Part 1: John Steinbeck’s East of Eden

      Steven Clark

    • 12 More Sex Differences Due to Nature

      Richard Knight

      4

    • Counter-Currents Radio Podcast No. 545 Pox Populi and Morgoth on the Age of Immigration and More 

      Counter-Currents Radio

    • When White Idealism Goes Too Far: Saints of the American Wilderness

      Spencer J. Quinn

      10

    • A Compassionate Spy?

      Beau Albrecht

      11

    • Counter-Currents Radio Podcast No. 544 Pox Populi, American Krogan, & Endeavour on the Metaverse

      Counter-Currents Radio

    • Nietzsche and the Psychology of the Left, Part Two

      Collin Cleary

      2

    • Thoughts on an Unfortunate Convergence: Doctors, Lawyers, and Angry Women

      Stephen Paul Foster

      5

    • Against Liberalism: Society Is Not a Market, Chapter I, Part 3: What Is Liberalism?

      Alain de Benoist

    • Against Liberalism: Society Is Not a Market, Chapter I, Part 2: What Is Liberalism?

      Alain de Benoist

      1

    • Against Liberalism: Society Is Not a Market, Chapter I, Part 1: What Is Liberalism?

      Alain de Benoist

      1

    • Misrepresentative Government: Why Democracy Doesn’t Work, Part IV

      Kenneth Vinther

      2

    • Misrepresentative Government: Why Democracy Doesn’t Work, Part III

      Kenneth Vinther

      1

    • Counter-Currents Radio Podcast No. 543 Greg Johnson on Plato’s Gorgias, Lecture 4

      Counter-Currents Radio

    • Misrepresentative Government: Why Democracy Doesn’t Work, Part I

      Kenneth Vinther

      1

    • Jack London’s The Iron Heel as Prophecy, Part 2

      Beau Albrecht

    • The Scottish Mr. Bond? An Interview with Mystic

      Travis LeBlanc

      2

    • Counter-Currents Radio Podcast No. 542 Greg Johnson on Plato’s Gorgias, Lecture 3

      Counter-Currents Radio

  • Recent comments

    • Greg Johnson

      Politics vs. Self-Help

      Can you link it? Thanks!

    • Liam Kernaghan

      Politics vs. Self-Help

      Very young White man: "How do I get out of this mess?" Older White man: "I know the answer...

    • Scott

      The Stolen Land Narrative

      I love that quote, he he.I got banned from a major discussion forum just for quoting Napoleon (...

    • ArminiusMaximus

      Politics vs. Self-Help

      I looked for a speech of his in front of a crowd as a candidate for CC. Here is what I found from...

    • Nah

      Paper Boy: The Life and Times of an Ink-Stained Wretch

      Great article about a good man. Thank you, Mr. Clark. I get the impression that Howie Carr is...

    • Jud Jackson

      The Fountainhead: 80 Years Later

      It has been a long time since I read "The Fountainhead" but I did like it although it was too long...

    • Daniel Ross

      Who Drinks More, the Rich or the Poor?

      I agree. It's real hard to have much sympathy for the proverbial worms under the boot that Kant...

    • Just Passing By

      The Fountainhead: 80 Years Later

      "Ayn Rand’s writings are often silly" : indeed. For lack of time, I'll use a Google translation,...

    • Greg Johnson

      Politics vs. Self-Help

      Thanks. I will ask Jared about that. You aren't the first person to recommend it. It is a great...

    • Greg Johnson

      Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      Thanks Mark!

    • Margot Metroland

      The Fountainhead: 80 Years Later

      Ayn Rand's writings are often silly, but there is a purity of intention in The Fountainhead that...

    • Mark Gullick

      Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      Great reference piece. Yet another writer I discovered through CC.

    • Jim Goad

      Who Drinks More, the Rich or the Poor?

      Hey, don't go blaming the 1960s for alcoholism. Americans are drinking as much alcohol now as in...

    • Just Passing By

      The Fountainhead: 80 Years Later

      In *We the Living*, the ending has a nice "Live Free, Die Well" tone -- victory in defeat. With a...

    • Anon

      Politics vs. Self-Help

      Another high IQ piece from Greg Johnson. Don't ever stop. BTW I think content like this should be...

    • Francis XB

      The Stolen Land Narrative

      Let's assume that White settlers were actually the genocidal maniacs that the critics claim them to...

    • AdamMil

      Remembering Savitri Devi (September 30, 1905–October 22, 1982)

      The link to "The Last Days of Savitri Devi" is broken. This appears to be the correct link. It might...

    • Connor McDowell

      The Fountainhead: 80 Years Later

      I never read The Fountainhead, but I did read We the Living and slogged through John Galt’s speech...

    • Wotan1

      Who Drinks More, the Rich or the Poor?

      "People who can’t handle life are constantly puffing on something or downing something." Or...

    • Wotan1

      Who Drinks More, the Rich or the Poor?

      From the "trying new things" angle, I suppose; those who score high on Openness for the "Big Five"...

  • Book Authors

    • Beau Albrecht
    • Alain de Benoist
    • Kerry Bolton
    • Jonathan Bowden
    • Collin Cleary
    • Jef Costello
    • Savitri Devi
    • F. Roger Devlin
    • Buttercup Dew
    • Julius Evola
    • Jim Goad
    • Gregory Hood
    • Juleigh Howard-Hobson
    • Greg Johnson
    • Charles Krafft
    • Anthony M. Ludovici
    • Trevor Lynch
    • H. L. Mencken
    • J. A. Nicholl
    • James J. O’Meara
    • Christopher Pankhurst
    • Tito Perdue
    • Michael Polignano
    • Spencer J. Quinn
    • Fenek Solère
    • Irmin Vinson
    • Leo Yankevich
    • Francis Parker Yockey
    • Multiple authors
  • Webzine Authors

    Editor-in-Chief

    • Greg Johnson, Ph.D.

    Featured Writers

    • Beau Albrecht
    • Morris V. de Camp
    • Stephen Paul Foster, Ph.D.
    • Jim Goad
    • Alex Graham
    • Mark Gullick, Ph.D.
    • Greg Johnson, Ph.D.
    • Spencer J. Quinn

    Frequent Writers

    • Aquilonius
    • Anthony Bavaria
    • Alain de Benoist
    • Kerry Bolton, Ph.D.
    • Collin Cleary, Ph.D.
    • Jef Costello
    • F. Roger Devlin, Ph.D.
    • Richard Houck
    • Ondrej Mann
    • Margot Metroland
    • John Morgan
    • Trevor Lynch
    • James J. O’Meara
    • Kathryn S.
    • Thomas Steuben
    • Michael Walker

    Classic Authors

    • Maurice Bardèche
    • Jonathan Bowden
    • Julius Evola
    • Guillaume Faye
    • Ernst Jünger
    • Kevin MacDonald, Ph.D.
    • D. H. Lawrence
    • Charles Lindbergh
    • Jack London
    • H. P. Lovecraft
    • Anthony M. Ludovici
    • Sir Oswald Mosley
    • National Vanguard
    • Friedrich Nietzsche
    • Revilo Oliver
    • William Pierce
    • Ezra Pound
    • Saint-Loup
    • Savitri Devi
    • Carl Schmitt
    • Miguel Serrano
    • Oswald Spengler
    • P. R. Stephensen
    • Jean Thiriart
    • John Tyndall
    • Dominique Venner
    • Leo Yankevich
    • Francis Parker Yockey

    Other Authors

    • Howe Abbott-Hiss
    • Michael Bell
    • Buttercup Dew
    • Giles Corey
    • Bain Dewitt
    • Jack Donovan
    • Richardo Duchesne, Ph.D.
    • Emile Durand
    • Guillaume Durocher
    • Mark Dyal
    • Fullmoon Ancestry
    • Tom Goodroch
    • Andrew Hamilton
    • Robert Hampton
    • Huntley Haverstock
    • Derek Hawthorne
    • Gregory Hood
    • Juleigh Howard-Hobson
    • Alexander Jacob
    • Nicholas Jeelvy
    • Ruuben Kaalep
    • Tobias Langdon
    • Julian Langness
    • Travis LeBlanc
    • Patrick Le Brun
    • G A Malvicini
    • John Michael McCloughlin
    • Millennial Woes
    • Michael O’Meara
    • Christopher Pankhurst
    • Michael Polignano
    • J. J. Przybylski
    • Quintilian
    • Edouard Rix
    • C. B. Robertson
    • C. F. Robinson
    • Herve Ryssen
    • Alan Smithee
    • Fenek Solere
    • Ann Sterzinger
    • Robert Steuckers
    • Tomislav Sunic
    • Donald Thoresen
    • Marian Van Court
    • Irmin Vinson
    • Aylmer Wedgwood
    • Scott Weisswald
  • Departments

    • Book Reviews
    • Movie Reviews
    • TV Reviews
    • Music Reviews
    • Art Criticism
    • Graphic Novels & Comics
    • Video Game Reviews
    • Fiction
    • Poems
    • Interviews
    • Videos
    • English Translations
    • Other Languages
      • Arabic
      • Bulgarian
      • Croatian
      • Czech
      • Danish
      • Dutch
      • Estonian
      • Finnish
      • French
      • German
      • Greek
      • Hungarian
      • Italian
      • Lithuanian
      • Norwegian
      • Polish
      • Portuguese
      • Romanian
      • Russian
      • Slovak
      • Spanish
      • Swedish
      • Ukrainian
    • Commemorations
    • Why We Write
  • Archives
  • Top 100 Commenters
Sponsored Links
Spencer J. Quinn Above Time Coffee Antelope Hill Publishing Identaria Paul Waggener IHR-Store Asatru Folk Assembly No College Club American Renaissance The Patrick Ryan Show Jim Goad The Occidental Observer
Donate Now Mailing list
Books for sale
  • The Trial of Socrates
  • Fields of Asphodel
  • El Manifiesto Nacionalista Blanco
  • An Artist of the Right
  • Ernst Jünger
  • Reuben
  • The Partisan
  • Trevor Lynch’s Classics of Right-Wing Cinema
  • The Enemy of Europe
  • Imperium
  • Reactionary Modernism
  • Manifesto del Nazionalismo Bianco
  • O Manifesto Nacionalista Branco
  • Vade Mecum
  • Whiteness: The Original Sin
  • Space Vixen Trek Episode 17: Tomorrow the Stars
  • The Year America Died
  • Passing the Buck
  • Mysticism After Modernism
  • Gold in the Furnace
  • Defiance
  • Forever & Ever
  • Wagner’s Ring & the Germanic Tradition
  • Resistance
  • Materials for All Future Historians
  • Love Song of the Australopiths
  • White Identity Politics
  • Here’s the Thing
  • Trevor Lynch: Part Four of the Trilogy
  • Graduate School with Heidegger
  • It’s Okay to Be White
  • The World in Flames
  • The White Nationalist Manifesto
  • From Plato to Postmodernism
  • The Gizmo
  • Return of the Son of Trevor Lynch’s CENSORED Guide to the Movies
  • Toward a New Nationalism
  • The Smut Book
  • The Alternative Right
  • My Nationalist Pony
  • Dark Right: Batman Viewed From the Right
  • The Philatelist
  • Confessions of an Anti-Feminist
  • East and West
  • Though We Be Dead, Yet Our Day Will Come
  • White Like You
  • Numinous Machines
  • Venus and Her Thugs
  • Cynosura
  • North American New Right, vol. 2
  • You Asked For It
  • More Artists of the Right
  • Extremists: Studies in Metapolitics
  • The Homo & the Negro
  • Rising
  • The Importance of James Bond
  • In Defense of Prejudice
  • Confessions of a Reluctant Hater (2nd ed.)
  • The Hypocrisies of Heaven
  • Waking Up from the American Dream
  • Green Nazis in Space!
  • Truth, Justice, and a Nice White Country
  • Heidegger in Chicago
  • End of an Era: Mad Men & the Ordeal of Civility
  • Sexual Utopia in Power
  • What is a Rune? & Other Essays
  • Son of Trevor Lynch’s White Nationalist Guide to the Movies
  • The Lightning & the Sun
  • The Eldritch Evola
  • Western Civilization Bites Back
  • New Right vs. Old Right
  • Journey Late at Night: Poems and Translations
  • The Non-Hindu Indians & Indian Unity
  • I do not belong to the Baader-Meinhof Group
  • Pulp Fascism
  • The Lost Philosopher
  • Trevor Lynch’s A White Nationalist Guide to the Movies
  • And Time Rolls On
  • Artists of the Right: Resisting Decadence
  • North American New Right, Vol. 1
  • Some Thoughts on Hitler
  • Tikkun Olam and Other Poems
  • Summoning the Gods
  • Taking Our Own Side
  • Reuben
  • The Node
  • The New Austerities
  • Morning Crafts
  • The Passing of a Profit & Other Forgotten Stories
Copyright © 2023 Counter-Currents Publishing, Ltd.

Paywall Access





Please enter your email address. You will receive mail with link to set new password.

Edit your comment