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Print March 19, 2026 18 comments

Countering the MAGA Cult of Personality

David M. Zsutty

1,385 words

A Homeland Institute poll I conducted found low support for intervening against Iran, as did many other polls. But Trump’s disastrous 2026 Iran War has not had as strong of an immediate effect on polling as it should have, both in regard to Trump and to the war.

There are several reasons for this. First, the average citizen has been insulated from the true economic fallout, which aside from rising gas prices is yet to come. And the releasing of strategic oil reserves has created a cowardly optimism that rising gas prices will be temporary. The true extent of the devastation in Israel and the gulf states is being suppressed by a draconian media blackout. The military might be lying about the true number of dead and injured. And Fox News is pushing North Korean-tier propaganda that the war is going well and that we should trust the Dear Leader.

But the main reason is that MAGA has become a cult of personality. So, how did we get to the point where MAGA firmware updates surpass those of the Covid scam? And where the likes of Mark Levin are exalted above Tucker Carlson, Marjorie Taylor Greene, and Joe Kent?

Lauren Witzkie on Telegram: The filth on the left are telling you the guy on the right isn’t MAGA, isn’t a patriot, isn’t loyal, and hates his own nation. You make the call.

The answer is that humans are hard-wired to better remember feelings than facts. The commonsense advice that people will forget the specifics of what you did for them but will never forget how you made them feel is backed up by scientific studies.

For example, Sharot et al., 2004 found that emotion heightens the feeling of remembering (confidence and vividness) without necessarily improving the objective accuracy for details. Furthermore, Levine and Buck, 2004 found that “people experiencing negative emotions tend to focus in on specific details, while happy people take in a situation more broadly.” This is one reason that witnesses can allege ludicrous facts without actually lying, and thus courts are reluctant to bring charges of perjury, even when one struggles to imagine how a witness could not be intentionally lying.

When Donald Trump came down the escalator, he said things which gave forgotten Americans hope. Sometimes he even did things to help them, which in subjective comparison to Obama and Biden felt like a new golden age even if objectively they were scraps off the table. That Trump promised to build a wall, end the forever wars, deport all illegal migrants, etc. gave people a vague, warm fuzzy sense of hope, which is why he ironically has been able to systematically break those same campaign promises with apparent impunity. Its really no different than libtards voting for Obama a second time after he raised the cost of health insurance after promising to lower it. Both MAGA and the libtards remember how their respective antichrist figure gave them hope, with the specific details which indicate a betrayal fading like sidewalk chalk in the rain.

This is one of many reasons why mass democracy is a poor system of government. Harry Emerson Fosdick may have intended to praise democracy when he said, “Democracy is based upon the conviction that there are extraordinary possibilities in ordinary people.” But it should be taken as a critique because human nature is unreasonably difficult to change. We cannot expect the masses to hold politicians accountable because of their biological and psychological limitations. We shouldn’t be mad at them for how nature made them, but we shouldn’t entrust government to them either.

But delivering good policy to the people by disenfranchising most of them isn’t going to happen anytime soon. So what can be done in the meantime?

Before we answer that, we need to put the abusive MAGA cult of personality into perspective. It is not as big of a problem as it seems.

First, many of the poll reports purportedly showing widespread support for the 2026 Iran War focus in on “MAGA Republicans.” This is not methodologically sound. Not all Republicans are MAGA Republicans, even if the number of Republicans who self-identify as MAGA Republicans jumped from between 50-55% before the war to 63% now. This is almost tantamount to focusing in on what Democrats who self-identify as Democratic Socialists think about any given policy.

There are two ways to win elections: increasing turnout among the base, or wooing centrists. Pre-Trumpian politics focused on pandering to centrists, while post-Trumpian politics show the wisdom of firing up the base to increase turnout. But high agency voters who are willing to change their vote may be making a comeback, but not in a return to moderate centrism.

In 2024, Trump made significant gains among young voters and Hispanics. Young voters don’t want to die for Israel, but they do want an affordable home, and Trump has callously dismissed both concerns. And working-class Hispanics ironically have the most to gain from mass deportations because they compete with illegal migrants the most, while they are indifferent to Israel because of low rates of Zionist heresy among them. Thus, Trump may be as blindsided by a swing in the opposite direction as Kamala was in 2024.

You can fool all of the goyim some of the time, and some of the goyim all of the time, but you can’t fool all of the goyim all of the time.

And there is a psychological trait in the masses which is actually in our favor: a preference for consistency. In his 1978 book Home Style, Richard Fenno drew on an earlier study of his. Fenno observed that Congressmen cultivate a personal style tailored to their district to gain trust and then do not change it in the slightest. Thus, we can use consistency to our advantage.

Tucker Carlson has been remarkably consistent. He may have strayed a little into the paranormal, but his underlying style, and more importantly, his policies, have never changed. Not only does Tucker appear honest, he is. The only time I have doubted his integrity is when he appeared to lie about his CIA connections. But his apparent lying about the CIA was so easily rebutted that I doubt he did so in a calculated manner. My working hypothesis is that he doesn’t want to talk about something bad which happened and which he may be atoning for. I can’t blame him for that.

Tucker has given people hope, but unlike Trump, in a manner that is not abusive. And he could likely build a coalition of other figures such as Joe Kent, Marjorie Taylor Greene, and Thomas Massie who are authentically America First. And because he interviewed Nick Fuentes and Peter Brimelow, it is unlikely that a Tucker administration would cancel our guys. Tucker may disagree with us, but we would be just another segment of the electorate he has to incorporate.

And despite what Trump and Richard Spencer may think, most people don’t like arrogance. Trump’s arrogance will finally catch up to him when it becomes apparent that his vibe-based war planning doesn’t work. The newly minted MAGA Republicans jumped on board because they erroneously perceived that the Iran War was a success, and thus they will jump off as the economic effects hit.

Thus, the best way to counter the MAGA cult of personality is to give them a better personality with better policies to rally around. Let’s press Tucker to run in 2028.

In the meantime, we need to sit back and try to enjoy the spectacle of abandoned voters scourging Trump, the Republicans, and the oligarchs by handing Congress to the Democrats in the midterms. Sadly, we have little to lose with a Democrat Congress after the midterms. We weren’t getting more DOGE cuts, Trump does not seem interested in having Congress pass his tariffs, if the SAVE Act isn’t passed by then it won’t be passed at all, the J6ers are not going to see a single cent of restitution, and most importantly Trump has switched from mass deportations to only deporting criminals. He’s even increasing the number of work visas for big agriculture. We may see Trump impeached and convicted this time around. Then the Left will go to work on his family.

Trump could have saved his country, his family, and himself—but Trump’s ego and Israel’s interests came first.

Countering the MAGA Cult of Personality

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18 comments

  1. Zarathustra says:
    March 19, 2026 at 2:47 pm

    On an irrelevant topic, here is the former Shah of Iran in 1976 on the Jews. I wonder if this had anything to do with his fall 3 years later.

    4
    4
    • David M. Zsutty
    • Scott
    • kolokol
    • Todd Wayne
    Reply
    1. Grey Wolf says:
      March 20, 2026 at 5:30 am

      Americans betrayed him three years later. They betrayed, betray and will betray all their “allies” – that’s the English school, no doubts.

      1
      1
      • kolokol
      Reply
      1. Vauquelin says:
        March 20, 2026 at 12:11 pm

        Let them betray their greatest ally for once.

        3
        3
        • Scott
        • kolokol
        • Todd Wayne
        Reply
    2. Josephus Cato says:
      March 21, 2026 at 10:56 pm

      Wow.  That video of the Shah was amazing.  I love his deadpan expression when he talks about the Jews running the media and his reaction to Mike Wallace who is Jewish when he goes “your majesty.”  What do you know a Jew, asking if the Jewish community reflects its policy.

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      • Todd Wayne
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  2. Dave Chambers says:
    March 19, 2026 at 3:41 pm

    I have talked to a good number of MAGA cult adherents, and sadly I feel like we just need to wait it out until his presidency is over. Their loyalty to Trump is ironclad. It’s a religion for them; debating them is like trying to get a lifelong Christian to abandon Jesus. It’s been ten years. Those who were going to run away from the MAGA plantation have already done it; those who are left will stay until the end.

    It’s a shame because most diehard Trump people are kind and decent White people who know their country is slipping away from them and just want to believe someone is fighting on their behalf.

    I like Carlson, but there are times when I’m not sure how consistent he is. I’m a regular Tucker viewer. His statements on race seem absolutely schizophrenic from episode to episode. He’ll be like “White countries have a right to stay White, and the Great Replacement is a terrible thing” and then turn around and say stuff like “Race shouldn’t matter, we should be colorblind individuals.”

    I’d like to think that Carlson truly sympathizes with our position, but I know its always dangerous to project my own beliefs onto others by latching onto a few of their statements, and dismiss it when they express contrary views. That’s exactly what the MAGA cultists do.

    The 2028 GOP primary will be fascinating. I really have no idea how strong a contender Carlson would be if he ran, but I want him to run and would actually help campaign for him even if he has no shot to win because it would inject the Jewish Question into the Republican Primary.

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    • David M. Zsutty
    • Traddles
    • kolokol
    • Todd Wayne
    • Scott
    Reply
    1. Francis XB says:
      March 20, 2026 at 3:59 am

      His statements on race seem absolutely schizophrenic from episode to episode. He’ll be like “White countries have a right to stay White, and the Great Replacement is a terrible thing” and then turn around and say stuff like “Race shouldn’t matter, we should be colorblind individuals.”

       

      It’s a form of gate keeping. Identify the threat of the Great Replacement but then nix the one actual way to neutralize it, that is, for white people to organize in their own self interest.

       

      Exactly why  Carlson has chosen this path is open to question. It just could be he actually believes in color blind conservativism. Or he could be under the influence of other forces, whatever they might be.

       

      Regardless, his color blind conservativism is a proven failure, as the events of the last several decades have demonstrated.

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      • kolokol
      • Will Williams
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      • Scott
      Reply
    2. Vauquelin says:
      March 20, 2026 at 12:21 pm

      Tucker seems to be a Christian first and foremost, and a serious one at that, which informs his race-blindness. Which, in all honesty, is fake and dishonest, because Tucker very clearly is not race-blind. But his religion tells him he should be, so he aspires to be. I don’t know what to really make of that. At the very least, Christianity cannot really be anti-white, but it can’t really be pro-white either.

      Christianity can be a blessing or a curse depending on its interpretation. If interpreted a certain way it can certainly be a great vehicle, just ask the Zionists.

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  3. Dominic Fox says:
    March 19, 2026 at 4:04 pm

    “The only time I have doubted his integrity is when he appeared to lie about his CIA connections. But his apparent lying about the CIA was so easily rebutted that I doubt he did so in a calculated manner. My working hypothesis is that he doesn’t walk to talk about something bad which happened and which he may be atoning for.”

    I think that Carlson getting into conspiracy lore  – which is heavy with CIA-centered narratives – made him overly sensitive to the CIA-ties that his late father had. Most people who get into conspiracy theories acquire a distorted perception which magnifies any link to intel agencies (or elite clubs like the Masons) that they find. It’s as you mentioned in the article regarding the link between feelings and memory – and the term “CIA” tends to evoke particularly strong emotions in conspiracy-minded people.

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  4. ArminiusMaximus says:
    March 19, 2026 at 9:51 pm

    If it were only Trump and his family who will pay the price, we could sit back and watch him get his just desserts. Unfortunately, Congress GOP has been a massive failure – more than Trump. There was a majority in every branch and two years of free road ahead, and they did nothing other than dog shows and other clown show acts.

    Sadly, there were a lot of good, and young, American men who made it into the admin who are going to face severe consequences for participating. I know someone who was in the first admin who told me he would not serve in ’24 because he feared that after the term, the Left would kill people in the admin who are not Regime loyalists.

    Let us pray that these young men do not pay a heavy price for going in with Trump. Trump is married into an enemy faction who are here to loot and raze the remains of the civilization. He was not a statesman or civilizational man who was aware, capable and willing to meet the gravity of this moment.

    It isn’t over, but he failed. If only he were the only one who will pay the price.

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    • kolokol
    • Todd Wayne
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  5. Joe Gould says:
    March 20, 2026 at 1:43 am

    To sell the Jewish war that they are tied to I expect Republicans to sell the cult of Donald Trump the great war leader and new Churchill, saving America from the new Nazi Germany, that is Iran, which will be demonized as a theocratic Islamo-fascist state that wants to kill Jews, conquer the Middle East, build nuclear bombs and long range missiles, and attack America.

    That will work for a while, which is bad. It will work best on elderly Whites who have risen to high positions in politics. All the time this leader cult works it will be bogging America down in the Jewish war against the Jewish state’s Middle Eastern neighbors.

    In the long run this narrative is going to stink.

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    • kolokol
    • Todd Wayne
    • Will Williams
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    1. BigJimSportCamper says:
      March 20, 2026 at 4:03 pm

      You are quite prescient, Mr. Gould, there is today a story/video on The Gatekeeper Pundit by  the infamous Victor Davis Hanson on that very Trump = Churchill theme.

      War pigs gonna war pig.

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      • Joe Gould
      • Todd Wayne
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  6. Peter Quint says:
    March 20, 2026 at 4:09 am

    Great article! The White race cannot produce serious politicians anymore; it must be the deleterious effects of decades of television propaganda. 🙃

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    • kolokol
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    • Will Williams
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    1. Bigfoot says:
      March 20, 2026 at 7:26 am

      I believe that you are on to something. TV might not be the only factor in this, but I can’t help but wonder if has a negative effect on people’s perception of reality and this includes political leaders.

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      • kolokol
      • Todd Wayne
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  7. kolokol says:
    March 20, 2026 at 7:56 pm

    MAGA is dead. I can’t believe that anyone can still support Trump, after all his betrayals. Fox News is just Zionist propaganda. 

    Tucker Carlson, Joe Kent, MTG, and Thomas Massie are all vastly better than Trump. They are honest and patriotic. Trump is not.

    Trump is a swindler, a conman, a pedophile and a war criminal. He puts Israel first, himself second, and America dead last.

    The whole world can see that America is controlled by Zionist Jews. Trump is the willing tool of the Jews, as are many others, including most Democrats and almost all Republicans in Congress. They put Israel first and America last.

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    • Joe Gould
    • Todd Wayne
    • Will Williams
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    1. Crabe-Tambour says:
      March 21, 2026 at 5:10 pm

      I’d place Israel a close second in that triumvirate.

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      • kolokol
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    2. Will Williams says:
      March 22, 2026 at 1:16 am

      Deader than dead, kolokol. Many more will follow you. 

      kolokol: March 20, 2026 MAGA is dead. I can’t believe that anyone can still support Trump

      —



      I repeat, from today’s American Dissident Voices broadcast, “Trumpery to the Quintillionth Power: Special War Edition” at nationalvanguard.org :

      … The rot is showing. Joe Kent didn’t resign because he got tired of the hours. He walked out because he looked at the situation in the Middle East and saw the architecture of Israeli control. When a man like Kent — who put his own reputation on the line and devoted his life to the Trump movement — decides the game is rigged, you pay attention.

      And then there’s the case of Carrie Prejean Boller, a Trump appointee — now quickly removed when she questioned Jewish/Israeli supremacism — to the Religious Liberty Commission. She didn’t leave with a polite note about “spending more time with family.” She was forced out.

      In her resignation letter, dated earlier this week, Boller stripped away the polite fictions of the current regime. Here’s some of what she said recently:

      I think that we are an occupied nation. I think that a foreign country has occupied our government, and we are seeing now that this president of the United States of America is being influenced by a foreign government… [Netanyahu’s] been here almost eight times. This is embarrassing. We are the United States of America. Why are we allowing a foreign country to occupy our government? …And MAGA, let me tell you right now, MAGA is dead. It is deader than dead, and Americans are furious. We don’t recognize President Donald J. Trump anymore. …I talk to MAGA people all day long, every day, and the everyday, average American is absolutely against this war, and they know that the only reason why we are even in Iran right now is because of Israel. …We will not vote for one more politician who lies to us and says, ‘Oh we’re gonna drain the swamp and we’re gonna not get involved in foreign wars.’ Trump has betrayed our country and he has betrayed MAGA, and people are livid.
      That’s particularly powerful coming from someone who has been a friend — she once said “dear friend” — and supporter of Trump for a full 20 years. Boller saw the same thing the National Alliance has been telling the world for half a century: Jews dominate America and the West. Boller finally saw and rejected that domination. Many more will follow….

      Read more about dead MAGA at the link.

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      • kolokol
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  8. Former CC Regular says:
    March 20, 2026 at 8:29 pm

    The complete moral cowardice of the world is worth noting here, including all of Europe, Russia, China, the Middle East, New Zealand, Australia Canada, Japan, South Korea.

     

    The entire planet knows the cause of this war is Israeli control of the US government. But no government diplomatic officials worldwide are speaking of it out loud.

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    • kolokol
    • Joe Gould
    • Todd Wayne
    • Will Williams
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    1. kolokol says:
      March 20, 2026 at 9:05 pm

      Some of those countries are just as jewified as the US, including New Zealand, Australia, Canada, and the Yookay.

      The others, including Russia and China, are terrified of a nuclear armageddon. They are right to be concerned. The US and its satellites are run by lunatics.

      2
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      • Joe Gould
      • Todd Wayne
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Writer & Article of the Month May 2026

Voting for this month has concluded. Here are the final results!

Top Writers

  • #1 Morris van de Camp 2 votes
  • #2 David M. Zsutty 2 votes
  • #3 Derek Stark 2 votes
  • #4 Jayant Bhandari 2 votes
  • #5 Greg Johnson 2 votes
  • #6 Jared Taylor 1 vote
  • #7 Collin Cleary 1 vote
  • #8 Spencer J. Quinn 1 vote
  • #9 Mark Gullick 1 vote
  • #10 Lipton Matthews 1 vote
  • #11 Keith Woods 1 vote
  • #12 Steven Tucker 1 vote

Top Articles

  • #1 Heidegger on Nietzsche, Part One 2 votes
  • #2 The Lunch Wars 2 votes
  • #3 The Ghost of the Confederacy 1 vote
  • #4 Lothrop Stoddard’s The Revolt Against Civilization 1 vote
  • #5 Could Fascism Work? 1 vote
  • #6 Jared Taylor's Elevator Pitch to a Billionaire 1 vote
  • #7 Predation Wearing the Mask of Civilization 1 vote
  • #8 Peak Fatigue in Fort Wayne 1 vote
  • #9 Keith Wood's Elevator Pitch to a Billionaire 1 vote
  • #10 Do You Want to Play a Game? 1 vote
  • #11 Why Billionaires Should Fund White Identity Politics 1 vote
  • #12 The 1970s: The Golden Age of Hijacking 1 vote
  • #13 True Folk-Horror Is Horror of Your Own Folk 1 vote
  • #14 Finding Atlantis Part 4 1 vote
  • #15 Berlin: City of Stones 1 vote

Total votes cast: 17

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