Six Rules for White AdvocacyMatt Parrott
German translation here
I’m working on a Simple White Advocacy Guide that will help activists in the movement with the basics of persuasion and discourse. Its primary inspiration was the Israel Project’s Global Language Dictionary, but it will include a set of Appendices that will serve to aggregate our community’s tribal knowledge on these topics. For example, those of us who’ve put a lot of time into persuasion and discourse know that West Virginia’s relative lack of crime is good to bring up if the persuadable suggests that Black criminality is caused by Black poverty. That will be included as an item in the “Challenge/Response” appendix.
Chapter 2 of the guide is Six Rules of Discourse. It’s an attempt to boil what people need to know about conversational discourse down to a handful of memorable rules. I’ve pasted the first draft below and would appreciate feedback. Am I missing anything? Are any of the rules tangential? Is there a better way to sum up the rule? If you are thinking of suggesting an additional rule, go for it, but keep in mind that the total number of rules needs to remain as low as possible.
Rule 1: Flip the Table
When cowboys are playing poker in the saloon and they realize that the deck has been stacked against them, they flip the table over. Be a cowboy. The words and phrases people learn to describe racial issues in America are stacked against us, loaded with false assumptions, blatant biases, and the Marxist worldview. If you don’t learn how to hijack the discourse, an intelligent debate opponent can easily redirect you into arguing in favor of the KKK, declaring that you’re “a racist,” and supporting “the continued oppression of minorities.”
When you forfeit the language battle, you’ve lost the debate before you say a word
Don’t take language and terms for granted. Ask the persuadable to define loaded terms. If he declares that he rejects “racism,” ask him to define racism. If he calls them minorities, point out that they outnumber us globally and will outnumber us at home in a couple decades. If he brings up academic terms like “White Privilege,” “institutional discrimination,” or “historical oppression”, then you’re not dealing with a persuadable. Don’t waste your time with him unless there’s an audience to influence.
Rule 2: Focus, Focus, Focus
Our people have a right to exist. We don’t need to fight forgotten wars, defend dead people, or associate ourselves with any historical movements. There’s nothing to gain here and everything to lose. Don’t dwell on the problems other races have, either. Even if Black criminality were cured tomorrow, our people would still have a right to exist as a separate people.
If the persuadable brings up slavery, ask how many centuries have to pass before we move on. If the persuadable brings up the Holocaust, flip the table by declaring that you’re against genocide: every people has a right to exist. If the persuadable brings up hatred or bigotry, ask the persuadable to explain why our desire for a separate peace is “hate.”
Don’t let yourself get sidetracked from the objective of persuading the persuadable to become aware of and supportive of White American interests. The typical person can only be expected to learn and consider a finite amount in one conversation, so it’s important to keep that conversation focused on the core concern: our people have a right to exist. This simple and positive assertion can serve as a seed, growing over time in the persuadable’s mind as he considers whether his people are being allowed to exist as a separate people by today’s political and social environment.
Rule 3: Hone your Tone
Nobody likes to be preached at, but many people enjoy having a conversational exchange of ideas. It’s hard to pretend like you’re not passionate when so much is at stake. It’s hard to pretend like you’re not angry when people are so naive about what’s going on. But when you come at a persuadable with passion or anger, he’s going to become defensive, combative, and unwilling to give your ideas a fair hearing.
Additionally, we’ve been slandered by our opponents as “haters,” so passion and anger — no matter how righteous — will usually be perceived as “hate.” The tone of your voice and your body language should encourage a frank and friendly conversation. Even if the persuadable says something that offends you, smile warmly and explain why the statement was offensive. Don’t cross your arms, furrow your brow, or bug your eyes out in exasperation.
There’s no such thing as objectivity, but most Americans don’t know that. Feign objectivity. Be very careful about statements of fact, particularly sweeping statements, so you establish credibility as an unbiased expert on the subject. Even if you don’t change their mind right away, you may be able to establish enough credibility that they may want your opinion on racial issues in the future.
Rule 4: Listen and Learn
Most people love to talk. Let them. Ask them open-ended questions then find things they said in their answers that can lead to further questions. If you ask the right questions (see Appendix II – Conversation Starters), you can lure a talkative persuadable into changing his own mind while you sit there and listen intently. This is called the Socratic Method, and it can be a very effective way to lure the persuadable into examining the minefield of ridiculous beliefs and assumptions that have been planted in his head.
Rule 5: Know your Audience
Ask the kinds of open-ended questions that help you figure out how knowledgeable a persuadable is and speak at that level. Don’t lay a bunch of heavy information about the Federal Reserve system on your apolitical aunt. It’s imperative that you figure out what your audience’s position is before you attempt to persuade them.
Don’t skip any steps. If you haven’t convinced them that our people exist and have a right to do so, then they won’t really care if another group of people is threatening our existence. If they don’t know that a certain group of people moving into the neighborhood will have a predictable and negative effect, then they won’t really care if those people are moving into the neighborhood.
Some people are deathly afraid of disagreement, and other people are itching for a debate, use an appropriate style for your audience. But know who your audience is. This isn’t always obvious. For example, your cousin is in for Christmas from his freshman year at college and is openly explaining to the extended family that all the jobs went to Asia because Asians are smarter and work harder. In this case, the audience isn’t your cousin. The audience is the extended family. Reply to him but in their language and at their concerns.
Rule 6: Patience and Persistence
People don’t change their worldview that often, and rarely do so right in front of the person who got the ball rolling. The work of advocating for our people isn’t very rewarding work, but it’s important work. The seeds we plant take time to grow and often require some sort of trigger event that causes the persuadable to reconsider his worldview.
Even a failed attempt to persuade may help the persuadable realize that we’re not frothing hatemongers. There may also be some unforeseen event happen in the future which awakens millions in a short period of time. If you’ve established credibility with friends and relatives as a fair and sensible advocate of White interests, they’ll turn to you for answers and guidance at that time.
Most lively discussions contain at least one assertion of fact which is either contested or not entirely accepted. Use that as an opportunity to follow up with the person after a couple days. Even if you were incorrect about the fact, follow up with the correct answer. It will help protect your credibility. If you’ve shown yourself to be sloppy with facts, you’ll be incapable of persuading anybody.
From Occidental Dissent, January 2, 2010
Enoch Powell, poslední tory
An Open Letter to Scott Adams
New Video! Why Do White Nationalists Sabotage Their Own Movement?
White Fragility & The White Nationalist Manifesto: A Comparative Analysis
New Video! “American” Is an Ethnicity!
PUA vs. White Nationalist Perspectives on Mating
David Duke & Louisiana’s 1991 Gubernatorial Election
Against White Unionism
I’d add humor to that list. If someone announces in a public forum that race doesn’t exist, that immigration is good for the economy, or some other such nonsense, we shouldn’t be afraid to laugh at him. One of our problems is that we take our opponents way too seriously; the ideas they promote are anything but serious. With some chortling provocation, the speaker may even reveal himself for the hater that he is.
Flip the Table by using the incendiary rhetoric of the SPLC and ADL when talking about them and their ilk.
Anyone who attacks Whites and our White Privilege as racist should be attacked with the same language that our haters attack us. Anyone who teaches multicultural tolerance, inclusiveness, Diversity, Interfaith, etc, is an anti White hatemonger racist and should be called that.
Use progressive language. “We just can’t afford to let our children be taught that Diversity is Our Strength. It is a step backwards to the shameful days of the Brown v. Board and MLK’s crusade against White happiness when we allow vile, anti White hatred to spread on the Internet like a toxic and virulent cancer. Anti White hate speech creates a climate that encourages violence against Whites. We have much more work to do in bringing restorative justice to all the White Communities that have been destroyed by racial integration and non white immigration. Our work is unfinished.”
We need to learn how to sound like and oppressed, marginalized, victimized minority, which we are, in contrast to the Jew agitators who sound like it, but aren’t. We have the moral authority to be whiners, not them. We need to be as shrewd at rhetoric as they are. We are not whiners, but we need to sound like it in order to get the payoff of compassion from White women who can’t resist helping the underdog. Deception is the credo of our enemies, and by measuring their victories over us, we should co opt their tactics.
Just re-word anything put out by the masters of propaganda at the Center of American Progress, and make it fit our more sacred and urgent uses. Pat close attention to the buzz words they use in their headlines.
Today, they are on “reform”.
“We must reform the anti White hate speech policies that mandate Affirmative Action and bring about a more just and equitable application of the universally accepted value of equal protection under the law.”
We need to learn how to argue like the experts. Look at the rhetoric they are now using against Glenn Beck. Just short of calling him anaziwhowantstokillsixmillionjews. We need the same attack against Affirmative Action and the Diversity Privilege for the blacks, for whom we’ve done far too much already.
Last week we told you about our three-pronged plan to combat fear in our public discourse. [combat racism in college admissions, government hiring, unearned Diversity Privilege Afro Affirmative Action] Thanks to you, we now have the funds we need to leap into action!
We’re starting right at the source: FOX News. [SPLC, ADL, NAACP, Congressional Blak Caucus, La Raza, Brown v Board, Civil Rights Acts] The smears, distortions and hate speech on FOX News get worse and worse. And it’s hurting our country — a new poll found that FOX News viewers are more likely to believe smears about Muslims than those who get their news from other sources , and a would-be terrorist credits FOX News’s Glenn Beck as his inspiration to attempt a shooting spree. 
It’s time to call for real change.
Tell advertisers: stop supporting FOX’s dangerous hate speech, smears and lies.
Glenn Beck has a particular dislike for people of faith who are concerned about social justice and the common good. He’s attacked Faithful America directly, as well as many of our allies in justice work, including making anti-Semitic attacks on our friends at Jewish Funds for Justice. 
FOX also has played a key role ramping up Islamophobia over the past year, particularly around the Park 51 project in New York. The resultant anti-Muslim fervor has led to unprovoked attacks on our Muslim neighbors and their places of worship across the country.
It’s clear we need to send FOX News a message they can hear. And the best way to do it is by targeting what matters most: their advertising revenue.
Sign our petition and tell advertisers to stop subsidizing fear-mongering on FOX News.
We know this strategy works. A campaign last year to pressure companies to stop advertising on Beck’s program succeeded in getting over 35 major companies to withdraw their support. But Beck is able to stay on the air, and even ramp up his hateful rhetoric, because the advertisers on other FOX shows subsidize his program. We need responsible companies to drop FOX entirely until they change their ways.
We’re joining a broad movement of concerned groups like Media Matters, People for the American Way, and the Tides Foundation on this campaign. Together we can make an even stronger case to business leaders.
Strengthen our movement: Add your signature today!
We’ll keep you updated on our campaign’s progress. Thanks for helping us take real steps to end the fear and hate in our media.
– Beth, Nick, Dan, Kristin, John and Jennifer
The Faithful America Team
I need solid rebuttals for the various attacks premised on White collective guilt: White Privilege, Institutional Racism, Legacy of Slavery, your ancestors committed Indian genocide, etc.
Just rebut the way Pat Buchanan does: Blacks in this country have the highest standard of living anywhere on Earth, all thanks to what we Whites have done for them. We demand gratitude.
Until we get that through their doing their part to make America safer and stronger, we admit nothing. Whites don’t know how to negotiate on racial terms. We never make a counter offer, even when our survival depends upon pulling the enemy into a “dialogue” of our making.
I’m particularly interested in the notion of white privilege as it is a central idea at the heart of anti-racist theory. In general, I think white advocates should be well-versed in anti-racist theory and it would be nice to see sites like this chipping away at it, exposing the hypocrisies and falsehoods.
With white privilege, what I try to do is keep my eyes out in current events for examples that contradict the idea. For example, AmRen does a great job of documenting the ongoing scourge of racially motivated attacks on whites by blacks in Minnesota, Maine, Iowa, Colorado, Richmond CA, Seattle, Baltimore, St Louis, Ohio, etc. When you compile these cases you get a clear picture of something that most white people already know instinctively but which can be confirmed factually – that there are many places in this country which are no-go areas for white people, places where it is literally unsafe to walk the streets because the color of your skin is white.
Where is white privilege in this context? Even if blacks aren’t necessarily holding “institutional power” aren’t the facts of these cases, when taken together, enough to prove a kind of “systemic racism” that discriminates against whites? Of course this is not enough to take down the entire anti-racist construct of white privilege, but it’s a good stick to jab them with.
There are plenty of less extreme cases of discrimination against white people too. I came across a recent study which showed that whites from rural, red state regions were discriminated against when applying to Ivy League colleges. The study showed that the better student the applicant was – for example, say the student was head of his school’s chapter of the FFA – then this actually worked against them. All such studies like this should be compiled together to build the case against white privilege.
Another tact is to point out the advantages (like affirmative action, college scholarships, etc) that minorities get that whites don’t. The anti-racist will say that these advantages are needed to correct historical injustices. You can respond then by saying that fine, take your advantages, but don’t bitch about white privilege while you do it. They can’t level the playing field (or tilt it in their favor) while also simultaneously complaining about how unfair things are. Call them on it.
I think it’s also worthwhile to point out that the notion of white privilege is a “designer term” contrived by anti-racist activists in academia with very specific intentions and goals. Remember, for the Politically Correct left language itself is a tool for indoctrination, re-education, manipulation and ultimately, control.
When they say “white privilege” what they are really describing is a set of phenomena that occurs in most any context where there is a dominant majority and a discriminated against minority. And yet they didn’t call the term “majority privilege” did they? No, the term was designed for particular use against whites, and most insidiously, it was designed in such a way as to get white college kids to self-criticize and even hate themselves. White college kids aren’t taught that majority/minority dynamics are a problem across the globe in practically every place where they exist – no, they are taught that this dynamic is a particular problem with white people – a white pathology, in fact, is what they call it. It’s a toxic bit of sophistry they’ve built and it should be called out as such.
I could go on but off the top of my head these are some points at which to attack the notion of “white privilege.” I would very much love to learn more. Personally, I think it’s important to have good counters for these anti-racist concepts rather than simply write off the anti-racist as unpersuadable. As has been pointed out, there’s an audience that’s watching.
Good stuff. Thanks.
I’d like to know more about your Simple White Advocacy Guide. As this article was first published early this year, I hope that the Simple White Advocacy Guide will appear soon.
You might like to study Jean Ousset’s book, Action (Norfolk, VA: IHS Press, 2002), which has many excellent ideas on activism. The following excerpts (pp. 222-225) are relevant to your rules for White advocacy:
You don’t have to share Ousset’s Catholic and counter-revolutionary views to appreciate the quality and utility of his book. I can strongly recommend it.
That excerpt’s intriguing. I’ll follow up on this.
I especially like this part…
We must not water the truth down, make it less true, but we can break it down into assimilable fragments, without revealing in advance the final synthesis, the full title as it were of what we are trying to hand on; rather as Socrates, far from imposing his conclusion at the outset of the discussion, led his disciples by a series of apparently innocuous questions to ‘discover it for themselves.’
Oh, and the SWAG is almost complete, and will be completed. I’ve buried myself in too many projects and some of the ones in the queue are starting to gather dust.
This is good to hear. The Simple White Advocacy Guide sounds promising. Can you provide a brief summary of its objectives and its contents? How exactly do you intend to publish it?
I intend to adapt the ideas of Eric S. Raymond (The Cathedral and the Bazaar) and Everett M. Rogers (Diffusion of Innovations) to the development of nationalist discourse. I think it might be worthwhile to develop nationalist discourse in a manner analogous to open source software. I’ve previously remarked that “ground level Gramscianism” would involve “developing nationalist discourse to make it as presentable and persuasive as possible in relation to the audiences to which it is addressed. This work would involve carefully selecting and molding the ideas, arguments, examples, language, imagery, tone, and style of nationalist discourse for optimal effectiveness.” Molding nationalist discourse in this way is very much a collective effort. It requires, to use a phrase of Peter Kropotkin, “the severe effort of many converging wills.”
I think we need strong arguments and discourse focused on showing that organizing around White identity doesn’t suggest hate or ill will toward other races.
Most White people live their lives with day to day interactions with Jews and non-Whites that are not part of the problem. We all have Black, Jewish and other non-White colleagues, clients, customers, and acquaintances. My Chinese neighbors, for example, don’t bother anybody, and one of my Black neighbors recently ran off some punks (Black ones) in the neighborhood looking for trouble.
So in developing our discourse, we can’t lose sight of the extent to which many White folks’ lives are entangled with non-problematic non-Whites. This is another reason on top of everything else Whites resist our efforts at persuasion. When I talk about our ideas with people, usually the first bromide I get in response is “but I know so and so, and he’s a nice guy; Pedro is hard worker,” and so on. Of course everyone of these non-Whites and their kids benefit from quotas, affirmative action, set asides and other policies that discriminate against Whites. And none of them let their acquaintanceship with us stop them from voting their ethnic interests and seeking collective power that is used at our expense and leading to our dispossession. But we have to stay grounded in reality. Most Whites, especially the middle and upper class ones we most need to influence, don’t perceive their neighbors as a problem because they’re not gang members or pushing La Raza conquest rhetoric.
I’m a hardened WN and personal relationships even cloud my judgment sometimes. The fact is my Honduran contractor is a nice guy, hard worker and a productive member of the community. The guy has done work for free for me at times. So sometimes even I have to remind myself why an ethnostate is necessary.
If anyone reading this is tempted to give me grief for employing a Honduran contractor, please don’t. There is a long story behind it.
What I always wonder about these hardcore “haters” is whether they’re one nice Black guy who finds and returns his wallet or one attractive Asian girl who flirts with him at the ice cream shop away from realizing that his worldview is a lie. Non-Whites are fully human, an obvious reality that seems to escape some people in the stuckment.
It’s the enemy’s job to tie our cause to the anchors of impotent rage and dehumanizing vulgarity – not ours.
I don’t believe in your racist cause, but I will use your article to convince my fellow men that FEMINISM is a hate movement which tramples the civil rights of men everywhere. So for that, I thank you white hoods.
Comments are closed.
If you have Paywall access,
simply login first to see your comment auto-approved.
Note on comments privacy & moderation
Your email is never published nor shared.
Comments are moderated. If you don't see your comment, please be patient. If approved, it will appear here soon. Do not post your comment a second time.
Edit your comment