2019 was Counter-Currents’ best year in terms of traffic and overall performance:
- We published 895 pieces on the site.
- After being plateaued for more than a year, our traffic began to rise in June. In November, it was basically double what it was in May.
- We had a total of 4,205,172 visits to the site in 2019.
- We had 1,966,053 unique visitors for the year.
- These visitors viewed 19,101,390 pages.
- Our fundraiser exceeded our goal of $100,000 by more than 10%.
- I published 74 pieces at Counter-Currents, 86 if you include newsletters, 100 if you include various fundraiser updates and short announcements. And that does not include commemorations and holiday pieces that I repeat annually, much less translations into other languages.
But 2019 was also our worst year in terms of the opposition we faced:
- We were censored by two giant corporations — Amazon and Barnes & Noble — that together control 80% of the global book trade. Both companies decided to stop selling our books, for political reasons, in many cases removing even the product pages — with their customer reviews and ratings — so it is as if our books never even existed.
- We were dropped by five credit card processors and politically blacklisted in the credit card industry.
- Our YouTube channel and my personal Facebook pages were deleted.
- I was arrested in Oslo to prevent me from speaking at the Scandza Forum, based on fake news created and circulated by Communists, which was acted on — out of malice or sheer incompetence — by the Norwegian Police Security Service.
But in spite of these obstacles — and in some cases, because of them — we still had our best year ever.
So what can you expect in 2020?
80/20 in 2020
One of the intellectual godfathers of fascism was Italian sociologist and political theorist Vilfredo Pareto. One of Pareto’s most enduring discoveries is the so-called “Pareto principle” or “80/20 rule” or “law of the vital few.” Basically, Pareto discovered that in most human endeavors, 80% of the effects — both positive and negative — come from 20% of the causes — and, conversely, 20% of the effects come from 80% of the causes.
One of the traits of successful people is to focus first on the 20% of their efforts that produce 80% of the rewards. And if you can be satisfied with 80% of the rewards, you can knock off after putting in your 20% and enjoy a great deal of leisure time — or do more of the kind of stuff that produces most of the rewards.
One of the traits of self-defeating people is to focus on the 80% of efforts that produce 20% of the rewards. Such people are always stressed out and treading water — or simply failing — because they expend enormous energies to little effect.
One of the patterns of ineffectual people is not to know about the Pareto principle at all.
Over the course of 2019, the various waves of persecution and de-platforming have forced me to take a good hard look at Counter-Currents in terms of Pareto’s principle.
The Webzine vs. Book Publishing
Originally, I conceived of Counter-Currents as a publishing company with a webzine on the side. But the webzine rapidly became the focus of my attention, simply because it had a much greater and more immediate impact than book publishing. In Pareto’s terms, the webzine became the 20% of our work that produced 80% of the impact, whereas book publishing became the 80% of our work that produced 20% of the impact.
Furthermore, our book publishing efforts always simply broke even, which means that what kept Counter-Currents afloat were donations, which were primarily drawn by the webzine.
But I like books, and I was willing to put in the effort to produce them, as long as I had a reasonable expectation that they would at least break even. Furthermore, if our titles could reach the global book market, there as always a chance that some of them could become hits.
The decision of Amazon.com and Barnes and Noble to censor Counter-Currents titles has changed that.
- Henceforth, I am going to focus almost all of my energy on the Counter-Currents webzine.
- Counter-Currents will no longer take on new book projects.
- We will keep our back catalog in print.
- We will continue to honor agreements with existing authors.
- We will finish our three-volume Francis Parker Yockey edition. (The first two volumes of which, The World in Flames and The Enemy of Europe, will be in print this year. Imperium will come out in 2021.)
- We will continue to publish my books, in limited editions, for sale exclusively from Counter-Currents, essentially as fundraising tools.
The upshot is that Counter-Currents will be a lot more like American Renaissance and VDare, which are webzines that also do occasional print publications on the side.
I don’t like this turn of events, but I honestly believe that book publishing has only a fraction of the impact of online publishing, so by spending less time on book publishing, I can spend more time on online publishing, which will make me and Counter-Currents far more effective.
Live speaking events definitely fall into the 80% work/20% rewards category. They are expensive, time-consuming, disruptive of my writing routine, and — unless I manage to get arrested — they have comparatively little impact. Thus in 2020, I am planning to attend only one public event: I will be at the American Renaissance Conference at the end of May, where I will be selling copies of my book White Identity Politics.
In 2020, I will be organizing and speaking at only one private event. On Thursday, June 11, in New York City, Counter-Currents will be celebrating our 10th birthday with a party, including a banquet with an all-star lineup of speakers. This event will be open only to long-time Counter-Currents donors, authors, and friends. This party will inaugurate our second decade, unveil a completely redesigned webzine, kick off our annual fundraiser, and also be the start of a new tradition. I want the annual Counter-Currents party in New York City to become the most prestigious and sought-after invitation in our circles. So mark your calendars.
The weekly Counter-Currents Radio podcast was sidelined in the runup to and aftermath of the Oslo incident. We will be starting again this week.
* * *
I believe that the 2020s are going to be the decade when National Populism really roars. The 2020 US Presidential Election is going to be a historical turning point. It is not going to be a referendum on Donald Trump, who is ideologically muddle-headed, or on his policies, which are mostly disappointing. The Left will make this election a clear-cut referendum on the principles of populism vs. elitism, nationalism vs. globalism, white identity politics vs. multiculturalism and white demographic decline. The 2020 election will put National Populist issues at the center of a global conversation, and Counter-Currents will be in the intellectual vanguard, grabbing as much attention as we can by tearing apart globalist lies and illusions and defending White Identity Politics as inevitable, necessary, and morally imperative.
It’s going to be glorious. It’s going to be fun. It may just help turn the world around. Thus I want to thank all of you — our readers, writers, and donors — for making it possible.
Mark Collett, Laura Towler, & Greg Johnson Discuss White Identity Politics
Remembering Martin Heidegger:
September 26, 1889–May 26, 1976
Remembering T. S. Eliot:
September 26, 1888–January 4, 1965
Counter-Currents Radio Podcast No. 372 Greg Johnson, Jim Goad, & Thomas Steuben on America’s Decline
Remembering Charles Krafft: September 19, 1947–June 12, 2020
Remembering Francis Parker Yockey: September 18, 1917–June 16, 1960
Counter-Currents Radio Podcast No. 370 Greg Johnson, Mark Gullick, & Stephen Paul Foster Ponder The Deep Questions
Remembering D. H. Lawrence:
September 11, 1885–March 2, 1930