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Two Steps Forward, One Step Back

striving1,332 words

First, the one step back . . .

As a dissident, I find it flattering to know that there are people who are paid vastly larger salaries than my own in order to make my life harder. 

A case in point is Heidi Beirich of the Southern Poverty Law Center (which has $315,000,000 in the bank, because poverty is where the money is). For a couple of years now, Heidi has undertaken a letter-writing campaign to get to drop Counter-Currents from their Affiliate Marketing Program.

For those who don’t know, Amazon gives a commission to websites that link to them if people who follow the links purchase items during their visit. Over the past year, our Amazon Affiliate earnings have not been a huge sum in absolute terms, but in relative terms they were quite important, providing about 20% of the pittance that I live on.

Last week, Caitlin Dewey, a writer at The Washington Post, wrote an article about Heidi’s campaign, giving it a great deal of publicity, and not 48 hours later, Amazon canceled our affiliate account. The SPLC’s purpose, of course, is to put Counter-Currents out of business. (Ask yourself how you would fare with a 20% reduction in income.)

They have to silence us, of course, because they can’t answer us. As more people awaken to the fact that multiculturalism is a marriage made in hell, the SPLC and other organs of Jewish domination and anti-white genocide will only intensify their attempts to suppress freedom of speech and freedom of thought.

Fortunately, we still have enough freedom to turn things around, and I am going to show the way by turning this setback into an opportunity.

And now, the two steps forward . . .

First, in anticipation of harder times ahead, I decided to start our Summer Fundraiser early. So far, I have received 25 donations, ranging from $4 to $1,000, totaling $3,101.33. (The .33 comes from a symbolic $19.33 gift.) I want to thank all of our donors for this generous vote of confidence, which significantly cushions the blow.

It is particularly important that several donors are brand new to supporting Counter-Currents, and several have started monthly contributions. Long-term commitments from a growing donor base are what will sustain us.

But we are not out of the woods yet. The SPLC is also going after our PayPal account. And, of course, if they had their way, and other booksellers would not carry our titles either. So if you have not donated yet, please do so now, while you have the chance.

I am not going to call for a boycott of I will still shop there myself. But the love is now tinged with bitterness.

Clearly someone who makes policy at thinks that your money is somehow tainted by association with Counter-Currents. Because Amazon won’t let you earmark 7% of your next purchase for Counter-Currents, why not just forego it altogether and send 100% of the price our way?

You can make two different types of donations:

  • A single donation of any size.
  • A recurring donation of any size.

Recurring donations are particularly helpful, since they allow us better to predict and plan for the future. We have several levels for recurring donations. Please visit our Donations page for more information.

We can also customize the amount of a monthly donation.

There are several ways to make one-time donations:

  • The easiest is through Paypal. For a one-time donation, just use the following button:
  • You can send check, money order, or credit card payment by mail. Just print out our donation form in Word or PDF.
  • You can make a secure credit card donation direct from our Donation page.

As a special incentive, I will give an autographed hardcover copy of my book New Right vs. Old Right to anyone who donates $315 or more. All I need is 999,997 more such donations to equal the bank account of the SPLC, which is just one of many anti-white hate groups.

Please give generously! Please give soon, while you can. And please help tweak the SPLC by turning what is now a financial setback into a financial windfall.

Second, as a result of the Post story, Counter-Currents has enjoyed a significant increase in web traffic. Interestingly enough, most of this traffic has not come directly from the links to Counter-Currents in the Post story. In fact, as of this writing, Counter-Currents has been visited only 105 times from links at the Post, and I myself am responsible for at least a couple of those clicks. I am sure some of my readers are as well.

Indeed, I would wager that more people have visited the Post from Counter-Currents than vice-versa. This seems clearly the case judging from the comments on the Post article.

I have noticed a similar phenomenon when Counter-Currents has been mentioned in other mainstream media outlets. My hypothesis is that typical consumers of the mainstream media are a smug and complacent lot who simply lack the intellectual curiosity to click a link and see what the fuss is all about.

By contrast, when a Counter-Currents article was linked in an American Renaissance interview with F. Roger Devlin, more than 1,000 people had the intellectual curiosity and initiative to click through to Counter-Currents. Which makes me wonder: now that we have an intellectually vital subculture and media outlets of our own, who needs the mainstream swill-mongers and their brain-dead consumers?

Yes, of course these people have money and power. The Washington Post, like the New York Times, is one of the papers of record for our ruling elite. But what a sorry lot they are: more middlebrow, dogmatic, brittle, censorious, hysterical, and just plain boring with each passing day.

The Left is intellectually bankrupt and morally repugnant. Thus the intellectually honest and daring are increasingly attracted to the Right. The Left may have lost its grip on reality long ago, but they retain a white-knuckle grip on power. As they are challenged, they are just going to get more repressive, until we depose them and give them a much-needed vacation.

So where are the new readers coming from? Apparently, from other quarters of the dissident Right. This should come as no surprise. The Right, both on and offline, is growing so fast and so vast that I long ago lost track of all the blogs, forums, podcasts, and groups. But whenever the SPLC or another anti-white hate group goes on the attack, their target will pop up on my radar. Somebody will mention it on Facebook or in a comment, I will click a link, and my world will suddenly get larger.

The same thing has happened to Counter-Currents because of the efforts of the SPLC and their shills at the Post. Counter-Currents now has a larger audience of people who are favorably disposed to our message. Which is a step forward, particularly when we get past what, in any case, can only be a temporary financial setback — a setback that you can whittle away at with a donation today.

I wish to end on two more happy notes.

First, the next time you access Counter-Currents from a mobile device, you will notice that we have a faster, sleeker, more mobile-friendly design. Because if you are the kind of guy who wants to read 6,000 words on Heidegger on a tiny screen while riding the subway, we are committed to giving you the best experience possible. Please let us know if any bugs need to be worked out.

This mobile upgrade should further increase our traffic, since Google and other search engines give preference to mobile-friendly sites for searches performed on mobile devices.

Second, I have finally broken out my dubbing equipment, which means that in the coming month, you will be hearing many archival interviews and lectures, beginning with nearly 5 hours of never-before-heard interviews with Arthur Jensen conducted in 1986 by Marian Van Court.

I want to thank Mike Polignano for making both of these bits of good news possible.

And thank you all for your loyal readership and support.

Greg Johnson


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  1. Carpenter
    Posted March 24, 2015 at 6:58 am | Permalink

    I noticed the new mobile-friendly design last night. It’s really quite slick, and the site loads much faster now. Good stuff.

  2. Apollonius
    Posted March 24, 2015 at 4:53 pm | Permalink

    Though I don’t always agree with you Greg, I must say that you are playing a vital role in this burgeoning new political space. I am grateful for your rare wit and sagacious insights; the Daily Stormer is entertaining and inviting in a folksy kind of way, but Counter-Currents is the place for serious discourse.

    • Jaego
      Posted March 24, 2015 at 5:47 pm | Permalink

      Yes, how can any WN live without both of these sites? Daily Stormer is bread and Counter Currents is wine. Unfortunately many high brows pretend to hate the Stormer, but they still sneak over there on a daily basis I’m sure, despite their feelings of guilt and their desperate attempts to feel disgust.

    • Jannik Thorsen
      Posted March 24, 2015 at 6:29 pm | Permalink

      Counter-Currents is a site for the intellectually sophisticated right winger. Its a place where you easily can spend hours reading articles. Some of the articles simply go over my head, and I even took a degree in philosophy when going to college back in the day. But that is the charm about this place. It not only challenges mainstream ideological conceptions, It also challenges you intellectually. For this reason CC is the niche for the high IQ right winger. It has an almost esoteric occult feel to it

      Then there are of course other sites which are more middle of the road intellectually. Some what intellectually challenging, but not to much, as they don’t want to scare off the non-academics.

      And then there is the bottom of the barrel in the form of “The daily stormer.” This site is just too vulgar for my taste, bordering on the comical. This site is really not doing any service to the AltRight. It only reinforces the impression of white nationalists being knuckle dragging freaks and beer guzzling boneheads.

      And I really don’t think it is necessary to have a site like this in order to appeal to the more non-intellectually inclined. There are several local far right sites in various European countries which are much better at striking a balance. Maintaning seriousness, but conveying the message in more ordinary language.

  3. Henrik
    Posted March 24, 2015 at 5:20 pm | Permalink

    The lack of traffic from WP indicates a couple of things to me:

    There’s peak fatigue of stories about racism. It’s impossible to watch any cable news now without discussions ad nauseam about race and race relations. It’s a major obsession of the media that simply bores people to tears while also pissing them off.

    Secondly, I think the empire of anti-white propaganda is going to keel over simply because no one is buying it anymore. Those who live in the vicinity of vibrant urban areas know the score and passivity is too often taken by Jewish hate groups like the $PLC as a sign that they are winning when they are in fact hurdling toward the edge of a cliff.

    Anti-Semitic flare ups appear throughout history to come with little warning and surprising intensity. I truly hope that the Jews remember that the past can and will be revisited again if they don’t modify their behavior (that is, buy plane tickets and leave the West). The millennia-old struggle hasn’t changed at all and the Jews always come out on the wrong end of the fight, beaten, pulverized and half-dead. Perhaps it’s time they use their much vaunted intellects to do some simple reasoning about the profit to be had in antagonizing their host nations.

  4. Sandy
    Posted March 25, 2015 at 12:10 am | Permalink

    I haven’t been able to use paypal for years now anyway.

  5. White Rose
    Posted March 25, 2015 at 1:46 am | Permalink

    What do you think about offering a subscribership for either monthly or annual fees? Subscribers could have access to archived podcasts, articles, and other items of interest, similar to what Red Ice Creations offers. It might provide a more steady form of income for C-C. I would definitely be willing to pay to subscribe to a worthy site such as this. I’m also sending a snail mail donation, for what it’s worth. What you do really matters. Thank you.

    • Greg Johnson
      Posted March 27, 2015 at 11:10 pm | Permalink

      I will think about it, but I prefer to just put everything out there for free. If something is worth saying, it is worth saying to the whole world, not making artificially scarce.

  6. Ulf Larsen
    Posted March 25, 2015 at 6:49 am | Permalink

    I really like the new mobile-friendly design. Keep up the good work!

  7. Mr. Chesterton
    Posted March 25, 2015 at 1:15 pm | Permalink

    Viva La Counter-Currents!

    On-wards and Up-wards!

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