2,420 words
2,420 words
I know, the fifty-fourth Super Bowl is old news. Who cares about something that occurred more than 24 hours ago? We might as well discuss a Babylonian sporting event. However, this Super Bowl averaged 102 million viewers, which makes it the eleventh most-watched event in US history — the top 10 are nine other Super Bowls and the final episode of M*A*S*H — and it is the pinnacle of Americanism. All football games are one elongated advertisement to consume more product, but this particular commercial, Super Bowl LIV, was blatantly hostile to its own consumer base. This seems unique and warrants dissection. (more…)