In the final days of the holy Pride Month, the National Football League told the world: “Football is gay.”
The message came in a pro-gay ad released by the macho sports league. The ad also said that: “Football is lesbian;” “Football is queer;” “Football is transgender; “Football is bisexual;” “Football is American;” and “Football is for everyone.” It ended with the NFL in the new pride colors that include black and brown. (Because POC are apparently their own sexual orientation.) The ad came out shortly after Las Vegas Raiders defensive end Carl Nassib announced he was gay, becoming the first active player to come out of the closet.
If you love this game, you are welcome here. Football is for all. Football is for everyone.
The NFL stands by the LGBTQ+ community today and every day.
— NFL (@NFL) June 28, 2021 
This is a pretty big deal for one of the cornerstones of “guy” culture in America. Football is the pastime of guys who just want to have a beer and watch three hours of coordinated violence. It was no place for “fag” shit — that was left for the musicals and fruity shows on Bravo. Real, straight red-blooded men liked to watch football with their bros.
Now these red-blooded, all-American men are getting a full dose of poz any time they turn on the NFL — or any other professional sport, for that matter. Every major sports league now pumps out more gay propaganda than reruns of Queer Eye for the Straight Guy. Sports fans have to accept it if they want to watch the big game and cheer on their favorite players. Sports fandom is no longer a healthy bro activity — it’s pretty damn gay.
The NFL is following a path paved by other leagues. The MLB, NHL, and NBA all host “Pride Nights .” They all sell “pride” merchandise to go along with these events. Many teams also change their logos to pride colors at random points in the season. Some teams go the extra mile and wear pride colors  on the field. This is typical of most corporations, but sports teams enjoy a greater loyalty and commitment from their customers than most corporations. Few people define themselves by what cereal brand they buy, but many people strongly identify with their favorite sports teams. And many sports teams have pretty conservative fanbases, particularly among hockey fans . Yet, these teams feel the risk of alienating social conservatives is worth it to show their LGBT pride!
This isn’t just an American problem either. The Euro Cup this year made sure to celebrate  gays at every possible moment. Munich city officials wanted to light up their stadium in rainbow colors to protest the bigotry of Hungary when Germany faced off against the Magyar team. Euro Cup officials denied the request, but players, teams, and other stadiums found ways to express “pride.” Germany’s team captain wore a rainbow armband during the match. Fans waved pride flags and one spectator charged the field to brandish one in front of Hungarian players. Several stadiums throughout Germany lit up in rainbow colors during the match. England’s team captain wore a rainbow armband  during his team’s match against Germany. It’s always a good time to show that your sport is gay.
This is all a very sudden change, particularly with the NFL. In the early 2010s, there was a serious pushback within the league against gay players. San Francisco 49ers cornerback Chris Culliver, a black player, said on a radio show in 2013 that gay players would not be welcome in his locker room or any other team’s locker room. “I don’t do the gay guys man,” said Culliver .”I don’t do that. No, we don’t got no gay people on the team, they gotta get up out of here if they do.” Culliver apologized  for his comments, but did not suffer any punishment. Another player, former Minnesota Vikings kicker Chris Kluwe, said he lost his job in 2012  due to his strong support for gay marriage. Now the league says the whole sport is gay.
Much of this reflects the broader changes  within American society. It wasn’t so long ago when even liberal states voted to ban gay marriage. The same year Barack Obama was first elected president, 52% of Californians voted to outlaw gay marriage. Four years before that, George W. Bush won partially on the promise to pass a constitutional amendment banning the practice. Obama opposed gay marriage in 2008  and gays weren’t allowed to serve in the military when he first entered the White House. A majority of Americans  still opposed gay marriage at the beginning of the 2010s. Now 70% support gay marriage, including a majority of Republicans.
Sports leagues can be more pro-gay because the rest of the population is more pro-gay. But it’s more than that. Same-sex marriage was presented to the public as a way to put this issue behind us. “Just let the gays marry and they’ll just be like you and me!” Instead, gay pride has become a civil religion along with black power and we’re all forced to submit to LGBT indoctrination. Our government uses gay issues as a form of soft power around the world and the pride flag has replaced the Stars and Stripes as the symbol of American influence. More than ever, you can’t escape from the clutches of the LGBT movement. Same-sex marriage only made this cause stronger — it didn’t hide it from view.
Sports are intended as an escape and a fun hobby. They were usually bereft of politics, for the obvious reason of attracting the widest possible audience and keeping life’s troubles away. Now sports act as the most insufferable organs for state propaganda. You get lectures about systemic racism from official team social media and have to stand for the “black national anthem.” You better get excited for your team displaying its famous logo in trans colors for Pride Night. Sports act not as an escape but as a reinforcement mechanism for the system’s ideology.
And it works. While some leagues have suffered a ratings decline, the fans still turn out and people are particularly excited to return to watching games in person. Sports fans don’t seem to mind all the propaganda — they swallow it hook, line, and sinker. They’re some of the committed adherents to the system’s ideology and will react angrily to anyone denying their right to see their favorite team play on Pride Night. These are people who live vicariously through black athletes, even wearing the names of these black players on jerseys. All people have hobbies, and sports are fun to watch, but sports fandom is beyond redemption. These pack animals are too addled by ESPN agitprop to ever wake up from their torpor.
Nationalists have to give up on sports fandom. It doesn’t matter how attached to a team you are or how it’s your established hobby. It’s time to pick up something else that doesn’t humiliate you and tell you to hate yourself and worship blacks. Listen to the NFL: sports are gay.
* * *
Counter-Currents has extended special privileges to those who donate $120 or more per year.
- First, donor comments will appear immediately instead of waiting in a moderation queue. (People who abuse this privilege will lose it.)
- Second, donors will have immediate access to all Counter-Currents posts. Non-donors will find that one post a day, five posts a week will be behind a “paywall” and will be available to the general public after 30 days.
To get full access to all content behind the paywall, sign up here: