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Black Friday Special
It’s Time to STOP Shopping for Christmas

1,111 words / 5:45

Audio version: To listen in a player, click here. To download the mp3, right-click here and choose “save target or link as.”

Translations: Danish, French

Did the system cancel your Thanksgiving? Time to cancel their Black Friday.

Even though I am an unbeliever, the Christmas season is my favorite time of the year. Christmas, like dogs, brings out the best in people. It awakens a desire to beautify one’s world and adorn one’s soul with good deeds.

The worst kind of evil is not merely harming people, but harming people by exploiting their goodness. A pickpocket merely steals your money. A con artist who steals your money by saying that he is collecting donations for a good cause also penalizes virtue and undermines the trust that is the foundation of civilized society.

That is why I despise the commercialization of Christmas. There is a whole economy of “fourth quarter” industries that depend on Christmas giving. Advertisers whip us into materialistic frenzies, so we rack up huge credit card debts. Traditionally, Christmas shopping begins after Thanksgiving. But recently, it has been creeping back toward Halloween. If capitalists had their way, of course, we would be listening to Christmas muzak and pushing shopping carts in midsummer.

But there is a limit to when Christmas shopping can begin. If religion had anything to do with it, the absolute limit would be Easter. But economics is the deciding factor here. And in economic terms, Christmas shopping cannot begin until consumers have paid off their credit card debts from the previous Christmas.

The Friday after Thanksgiving is now called “Black Friday.” Traditionally, a Black Friday marks a massacre or disaster, and for consumers, I suppose it is. Merchants may be in the black, but consumers end up in the red.

It is too soon for White Nationalist politics in the United States. But racially conscious people still want to “do something.” The best thing we can do is make ourselves strong as a community. And the best way to do that is to become as independent as possible from the existing political and economic system. The Christmas season is the best time to begin that process, because it is the time when we spend the most money on the dumbest things in the dumbest way in the least amount of time.

So it is time to STOP shopping for Christmas.

Take a holiday from holiday shopping.

Stop running yourself ragged running up debts.

1. Don’t go into debt. Freeze your credit cards. Literally. Go to the kitchen, fill a container with water, put your credit cards in it, and stick it in the freezer. Don’t even think about thawing them out until January. And when January comes, resist the temptation and see just how long you can go without them.

2. Give the gift of freedom. Make a list of the people with whom you exchange gifts. If you have enough ties, enough sweaters, enough useless “novelty” items and your friends do as well, call them up and propose that you let one another off the hook.

3. Regift. Admit it, the thought has crossed your mind. I have done it countless times, usually with sweaters. A lot of people buy gifts just to buy gifts. What are the chances that they know you well enough and have the time and the taste to find you the perfect gift? This means that the first time around, many gifts do not reach the right recipient and end up unappreciated. Regifting is a way of helping them find the right home, at no additional cost and with the added benefit of reducing clutter. I start thinking about regifting well in advance (on the previous Christmas day, truth be told), whereas many people choose gifts at the last minute.

4. Create, Reuse, Refurbish. Can you make your own Christmas cards, wreaths, and ornaments? Do it. Were your garden and fruit trees unusually productive? Consider giving preserves or pies for Christmas. If you have a particular talent for making bread or brewing beer or bottling wine, give those for Christmas. Old furniture is usually better made than new stuff. Learn to refinish and reupholster. Do you bind books? Offer to rebind a friend’s favorite book. Do you sew, knit, crochet? Make something. Between now and Christmas, you have plenty of time to do any of these things. You even have time to pick up new skills.

5. Teach, Encourage, Empower. Do you have talents and skills you can teach your friends? Give them “gift certificates” (hand-made, of course) entitling them to lessons. Do you play the piano? Offer the children of your friends some introductory lessons. Do you know how to maintain and repair your car, your air conditioner, your bicycle, your appliances, your plumbing, your lawnmower? Well, most of your friends don’t. They spend hundreds of dollars every year repairing or replacing items that they have not maintained properly. Give them lessons, and you will help them save money and become more independent. Are you a great cook? Give your friends cooking lessons. People spend enormous amounts of money eating out. When they can make better food cheaper at home, they will not need or want to.

If you still have gifts to give after running through the above list and you are compelled to go shopping, consider the following rules of thumb.

6. Buy from local, small businesses, not big chains.

7. Buy goods made by white people around the world, not non-whites.

8. Patronize artists and craftsmen, not mass producers of plastic junk.

9. Keep your money in the racially conscious community. Buy from racially conscious publishers, booksellers, and other merchandisers. Readers, please post links to racially-conscious or simply nice, white businesses, artisans, etc. in the comments to this article.

No, I am not Scrooge. I am not the Grinch. I am not trying to steal your Christmas. I am merely suggesting that we celebrate Christmas intelligently and creatively, in ways that enrich us as a community rather than impoverish us, in ways that empower rather than weaken us. Decommercializing Christmas and reconnecting it with family and community will actually make it more meaningful and fun than ever.

Merry Christmas from everyone at Counter-Currents!

Source: Greg Johnson’s Confessions of a Reluctant Hater

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  1. Posted November 27, 2020 at 5:42 am | Permalink

    Good one there.

  2. 3g4me
    Posted November 27, 2020 at 8:50 am | Permalink

    When our sons were young we spent Black Friday at the zoo. I had to drive my younger son to work this morning and was pleasantly surprised not to see hordes of shoppers at on the roads. I can think of nothing I want or need to buy that would cause me to waste hours of my time wearing a face diaper among air-headed women buying plastic junk made in China. I’m glad the Branch Covidians’ panic over ‘bad air’ means no office Christmas parties. All of Greg’s suggestions are good ones. Make Christmas about faith, family, and friends.

  3. Stephen Phillips
    Posted November 27, 2020 at 8:57 am | Permalink

    All great ideas.

  4. Daniel Robertson
    Posted November 27, 2020 at 9:49 am | Permalink

    A must for all pro-white tea lovers:

    • Stephen Phillips
      Posted November 27, 2020 at 11:47 am | Permalink

      Thank you for the link (I drink tea in the afternoon). Their website says the are currently out of stock though, which is good news !

      I’ll check back and purchase later.

  5. Weave
    Posted November 27, 2020 at 11:49 am | Permalink

    Greg, you seem like a lovely guy, so I must ask: as a “nonbeliever,” how exactly do you adorn your soul with good deeds? What makes you think there is a soul? If there is no God, what constitutes “good” and/or a “good deed”? There is a God. Christmas is definitely good and so are most dogs. God put the instinct In you to love good and be repulsed by evil. That is not instinct bred into you by your ancestral line having once been monkeys. I hope you’ll give it some more thought. Merry Christmas!! 🎄

    • Apex Predator
      Posted November 28, 2020 at 10:13 am | Permalink

      Pro-tip: You can believe in God w/o believing in organized religion. Millions of people do, and in some ways, it is the better route because it frees you of any pre-conceived ideology. Theists vs Deists, look it up…

    • Lord Shang
      Posted November 28, 2020 at 2:38 pm | Permalink

      Good observations. Has Dr. Johnson elaborated on his own beliefs? I would like to read that. He’s not a Christian (and certainly not a Jew or Muslim, lol), but is he a strict naturalist/atheist, or some kind of non-Christian theist/deist/pagan? I’m an agnostic, but also sceptical that any religion except Christianity might be true (perhaps this is a result of my Christian upbringing, though the scholar in me does think Christianity is philosophically and theologically stronger than what I know of other metaphysical or supernaturalist positions). But if a learned man of the West is theistic, but not Christian, I’d be very curious to know the content and basis of his beliefs.

    • Alexandra O.
      Posted November 29, 2020 at 8:52 am | Permalink

      I am aghast! Everything Greg Johnson writes about in at least 14 published books is about how to make life better for one segment of the worldwide population — White people — who are now being criticized, shamed and blamed for all the planet’s problems! Do you not read? Johnson is definitely looking for a way to make life better for us, and awakening us as to how to avoid being impolitely pushed out of our own country and culture. And ditto for European Whites, Canadians, Australians, etc. Read at least five of his books before commenting again, please.

      And, I am further convinced that while not all of the people affiliated with this site are saints, most of us are looking to better our lives and those of the people who built Western civilization and are contributing to this day to make ‘things better’ for everyone. That’s my definition of ‘doing good things’.

  6. Thomas
    Posted November 27, 2020 at 3:10 pm | Permalink

    This twitter thread has a list of pro-white businesses:

  7. tsnamm
    Posted November 27, 2020 at 7:57 pm | Permalink

    Here’s a good company to support…

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