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Cultural Libertarianism vs. the Alt Right

Milo speaking for us

Milo speaking for us?

1,961 words

In my opinion, Michael Bell’s article “The Caste System of the Alt Right,” highlights the greatest danger to our movement, so far. This is a very good article at breaking down the various divisions of allies that the Alt Right could use to further the movement. However, dividing the “Alt Right” itself into “castes” and expanding the brand will unquestionably, and rapidly, destroy the Alt Right as a White Nationalist movement.

This is not about whether or not the Alt Right is open to making allies and alliances with different groups — this is about strategic branding. This is about the “Alt Right” name and banner, itself.

As of right now, the Alt Right is an explicitly White Nationalist movement. It has come to be understood as “White Nationalist” by Alt Righters and our enemies alike. This is the overwhelming consensus. Greg Johnson’s declaration that “The Alt Right Means White Nationalism . . . or Nothing at All” has now become internalized by practically every member of the Alt Right.

Mike Bell said: “The Alt Right needs to be turned 100% into a vehicle for our message.”

It already has. The welcoming of others to share the “Alt Right” banner destroys that.

Mike Bell said: “While we pursue our goal of fully occupying the helm of the Alt Right, we must recognize that those who are not fully on board with all of our principles can nonetheless be considered a part of the Alt Right”

We already occupy the helm of the Alt Right. Welcoming others who don’t share our principles, and in many cases are diametrically opposed to our principles, means we will be sharing the helm of the Alt Right with countless other ideologies. And they’ll vastly outnumber us.

The Alt Right is defined by White Nationalism. Right now. Everyone knows it.

Which is why this definition is currently, and intentionally, under attack by several, high-profile, subversive players. Don’t help them.

Those who don’t see the redefining of the term “Alt Right” as an important issue simply have no concept of the importance of branding. Our enemy understands its importance very well. And there are several, high-profile, self-promoters who have a very clear understanding of the importance of branding. Which is why they’re moving heaven and earth to take the banner of “Alt Right” and co-opt it for their own various movements.

Interestingly, the “intellectual” segment of the Alt Right has proven to be much less tactically astute on this issue than the front-line fighters and Nazi Shitlords™. This is most likely because the intellectuals are much more focused on ideology and the esoteric nuances of the movement as opposed to the online Nazi Shitlords™ who directly engage the enemy on social media twenty-four hours a day.

Many of our “intellectuals” seem to take the position that it’s not that important if the name “Alt Right” is stolen or co-opted by enemies or entryists, as long as we maintain our principles under some new banner.

That position is strategically absurd. It would be like Coca-Cola allowing a competing soft-drink company steal the name “Coca-Cola,” which has become an international, household name, and say: “Well, it’s OK that they stole our brand. We’ll just call it ‘Happy-Pop’ instead. It doesn’t matter as long as our soda maintains the same taste.”

“Alt Right” has become an internationally-recognized brand that only fools would carelessly dilute or abandon.

Nazi Shitlords™ know the importance of branding, terminology, and propaganda. They use these weapons every day. And the term “Alt Right” has become their most powerful weapon in attacking the enemy, and recruiting the masses into White Nationalism at an exponential rate.

Nazi Shitlords™ have worked tirelessly to build the name “Alt Right” into a powerful, universally-recognized brand of “White Nationalism.” The Alt Right has been launched into the national spotlight, not because some Alt Right intellectual finally wrote that one, magical article on Evola, but because an army of Alt Right Nazi Shitlords™, guided by The Daily Stormer, TRS, InfoStormer, Radio Aryan, and /pol/, have been mercilessly attacking our enemies on Twitter and social media.

Without The Daily Stormer and TRS there would have been no “Alt Right” speech by Hillary. It’s that simple.

The name “Alt Right” has become the most powerful brand of White Nationalism in over 70 years. And it happened almost by accident. The stars aligned. It may never happen again.

By welcoming so-called potential allies, most of whom are vehemently opposed to our core tenets of White Nationalism and the JQ, to share the banner of “Alt Right,” we’re not only destroying our most powerful weapon and brand, we’re literally handing it over to possible enemies to wield against us.

“Oy vey! How dare those virulently anti-Semitic, White Nationalist Alt Righters criticize Jews! We Jews are the most important leaders, thinkers, and funders of the Alt Right! We demand that they be expelled from the movement! We vastly outnumber them anyway — isn’t that right, my civic-Nationalist, libertarian, goyim friends?!”

Don’t think that will happen? Look to American Renaissance as a cautionary tale.

The number one, unspoken, and spoken, rule of the Alt Right has been: No Jews allowed in the Alt Right. — Rule #1 must stand.

The “No Jews” rule is our only protection against the inevitable attempts at Jewish entryism. We’ve watched every powerful movement in recent history fall under the control of the (((enemy))), and we don’t intend to allow it to happen this time.

“Rule Number One” has been made unquestionably clear to every Jew who has attempted to declare himself “Alt Right” so far.

When (((Josua Seidel))) wrote an article in the Jewish Daily Forward entitled “I’m a Jew, and I’m a Member of the Alt Right,” he was universally and mercilessly attacked by the Alt Right until the comments had to be completely removed from the article.

The Daily Kos wrote about this incident in an article entitled “Jewish guy declares himself Alt Right. Alt right promptly informs him they’d prefer him dead.”

This exact same process has been repeated by the Alt Right Nazi Shitlords™ against every Jew who has attempted to “greatest ally” his way into the movement. I can’t help but smile just thinking about it.

The most prominent Jews who were handed their hats include Milo and Loren Feldman. Milo now openly admits that he’s not allowed in the Alt Right, though he’s still attempting to co-opt the name through further chicanery.

After Loren Feldman got the Alt Right door slammed in his face, he immediately began an ongoing, Twitter melt-down revealing his true feelings about the goyim. He now constantly attacks Alt Righters as low-IQ, goyim pawns of the Jews, and much worse. And he constantly brags about Jewish supremacy and fact that Jews control the world.

But, under the big-tent, multi-tier strategy, the Loren Feldmans are immediately designated as members of the Alt Right, despite the fact that they would love to throw all of us into gulags.

Now entryists no longer have to work at infiltrating the Alt Right — they’ve been invited in!

Opening the brand guarantees that the Alt Right will be swamped by everyone, from (((neo-cons))) to AnCaps, declaring themselves “Alt Right” with no push-back, because “Muh big tent.” And it will lead to a rapid purge of those “undesirable, White Nationalist, anti-Semite racists” from the tent.

Ask the John Birch Society and Joe Sobran how this works. Oh, you can’t. They’re both dead.

If this article had simply delineated our potential allies into separate, uniquely-named movements instead of “Alt Right tiers,” this article would have become a “must-share” across the Alt Right and beyond. But, as it stands, any attempt to unfurl a “big tent” to engulf every potential ally, and even enemy, under the “Alt Right” brand, must be mercilessly attacked.

NB4 “Purity spiraling.”

Note: “Purity spiraling” is a term used by individuals who are upset that their particular degeneracy, weakness, race, etc. is being excluded from the Alt Right. As in: “What do you mean I can’t be a member of the Alt Right as a libertarian, gay Jew who has sex with Blacks?! Stop purity-spiraling!”

Not allowing ideologically divergent movements and individuals to call themselves “Alt Right” has absolutely nothing to do with refusing to form friendly coalitions with allies. It’s simply an insistence that those other movements use their own names instead of “Alt Right.”

For example: Milo, Lauren Southern, Gavin McInnes, Sargon of Akkad, Christina Hoff Sommers, Paul Joseph Watson, etc. already have their own movement with its own name. They’re called “Cultural-Libertarians.” Milo and his partner, Allum Bokhari, have written, extensively, about it in Breitbart.

“Rise of the Cultural Libertarians”

But, the Alt Right and Cultural-Libertarians are diametrically opposed on almost every core issue — with only occasional, ideological overlap on the fringes.

Cultural-Libertarians are just a bunch of libertine progressives who feel that SJWs and Muslims are infringing on their desire to be as uninhibited and hedonistic as they want to be.

Cultural-Libertarians even include Bill Maher in their ranks. BILL FREAKING MAHER!


– Civic Nationalist
– Anti-Racist
– Pro-Degeneracy
– Pro-Israel (Muh Greatest Ally)
– Pro-Jew
– Pro-Feminist (Muh 19th Amendment)
– Libertine
– “America is a Proposition Nation”

Alt Right:

– White Nationalist
– Race Realists
– Anti-Degeneracy
– Anti-Israel (Our Greatest Parasite)
– Jew-Wise
– Patriarchy
– Traditionalists
– Defenders of Christendom (White Western Civilization)

Milo has been attempting to co-opt the Alt Right name, and divert our momentum into his own movement, for some time now.

Listen to Milo’s description of the Alt Right every time he’s interviewed or gives a speech. He’s not describing the Alt Right. He’s describing his Cultural-Libertarian movement.

If Milo was being honest, he would say: “Hey. We want our Cultural-Libertarian movement to be allies with your Alt Right movement because we believe a few of the same things.”

But instead, Milo gives speech after speech in which he describes his Cultural-Libertarian movement and calls it the “Alt Right.”

Milo is attempting to co-opt the momentum and banner of the Alt Right and turn it into his floundering, Cultural-Libertarian movement.

Vox Day is currently attempting his own subversive version of redefining the Alt Right to include himself, and to purge the Alt Right’s staunchly White Nationalist core.

These hostile attempts to redefine the term “Alt Right” must be fought mercilessly — not invited.

So far, the Alt Right’s success as a White Nationalist movement has not been due to the idea that it’s a “big tent” that unfurls to engulf the masses. It’s due to the fact that the Alt Right has been a powerful, unchangeable, resolute, stone fortress that attracts the masses through incessant, high-profile attacks on our ideological enemies.

People are naturally attracted to strength, permanence, and unapologetic, aggressive force.

People want to belong to exclusive clubs with firm, unique rules that every member follows. It’s tribal. People will change their behavior and their entire ideology to become a member of the club if the “social-proof” indicates that everyone else wants to join too. It’s the reason that so many excluded individuals are trying to redefine the rules to be included in the club.

If you go around telling every Tom, Dick, and Milo that they’re already members of the club, what motivation to they have to change their behavior and worldview?

The Alt Right must remain immovable on its raison d’etre of White Nationalism. And remain unapologetic about its immediate focus on throwing off the yoke of Jewish control from White Nations.

Categorizing our allies, under their own unique names, by degree of ideological overlap with the Alt Right, is a worthwhile pursuit. But inviting them to share the Alt Right banner, that we’ve spent millions of man-hours to build and define, is no less than suicide for our movement.

The big tent is where political movements go to die in the shade.



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  1. Jim
    Posted September 24, 2016 at 5:35 pm | Permalink

    This is the type of writing and ideas that the true and real Alt-Right should always convey!!! It is written from confidence, strength, and clarity of purpose!!! “People are naturally attracted to strength, permanence, and unapologetic, aggressive force.” Well done!

  2. Tom Benton
    Posted September 24, 2016 at 6:10 pm | Permalink

    Great article! You’ve crystalized my thinking on this issue. Every time I saw Gavin or Milo I kept having these nagging doubts but after this article no longer do! I’m an Alt Rightist! And Lauren Southern and Paul Joseph Watson are not. Even if there is ideological overlap at the edges.

  3. Sig Sawyer
    Posted September 24, 2016 at 6:48 pm | Permalink

    White Nationalism is necessary but not sufficient. You can kick out the Jews, but there are hundreds of thousands of white commie intellectuals willing to don the satanic laurels. You can kick out the blacks, but the nihilistic, hedonistic individualism that characterizes the modern American underclass will continue to produce skanky single mom bartenders and jobless methheads.

    Anglin is a useful soldier and his armies are the ones fighting and winning. I respect that. Beware of it. It’s easy to fool yourself into thinking that because we share the same ideology that his section of the movement will govern as responsibly as the intellectual reactionary will. The shitlord armies are Demotic. They move toward Kaos, not Kosmos. It’s a standard Alinskyite tactic, and his followers are essentially leftists who believe in mob rule; socialism for whites alone. In other words, the same forces that corrupted Athens in the late Golden Age.

    When all is said and done, and our armies are victorious, do you really expect President Anglin to do a good job? You won through the howling mob, and that’s who the howling mob is going to prop up to lead them. If not him, someone like him. Everyone who cares about hierarchy and transcendence will be thrown into the dumpster of history. You’re going to get an all-white society run by the bourgeois spirit and mentality. We have societies today that are run by 115 IQ whites. They’re all in Eastern Europe, and none of them are vvery nice. Better, admittedly, than multiculturalist ‘paradises’, but I’d hope we can do better.

    The Alt-Right must become more exclusive, not less. It must actively reject all forms of demotism and embrace hierarchy, caste, and manful obedience to authority.

    • Michael Bell
      Posted September 24, 2016 at 9:54 pm | Permalink

      Nobody is saying that Anglin should be supreme Leader of whatever comes next. But he’s certainly a leadership personality, and will have a role to play. This is where an actual division of labor…or “wings”….within the movement could be of use. The troll army and the intellectuals, as well as media representatives and political organizers, need to work synergistically and stop ripping on each other.

    • uh
      Posted September 25, 2016 at 10:46 am | Permalink

      Anglin as President would be totally hitlarious.

      Anyway, the moment has passed: “Alt-Right” came and went on the ADHD mob’s radar. A blip. The only people still talking about it are … you. The System tried an angle and it failed. Milo doesn’t matter. Anglin doesn’t matter. So spare yourselves further hair-splitting, the creative monicker-making, cause it all hangs on the debates now.

      • Fash McQueen
        Posted September 25, 2016 at 1:07 pm | Permalink

        Gee. I sure wish that Presidential candidate named Hillary would stop mentioning the Alt-Right “blip” in all of her speeches. Same with every known media outlet.

        Heck, don’t they know that they might as well be railing against pet rocks and bell-bottoms!

    • Posted September 25, 2016 at 2:34 pm | Permalink

      @Sig Sawyer

      Anglin is a useful soldier and his armies are the ones fighting and winning.

      What are Anglin and his army of internet comment box filler-outers winning?

      The “Alt Right” broke into public debate because Trump hired the editor of, Stephen Bannon, as his campaign manager. Bannon had used Richard Specner’s term “alt right” which is how it wound up in Hillary’s speech.

      Anglin’s main contribution to the “alt right” seems to be coordinating a somewhat large and prolific group of internet comment box filler-outers to attack and slander any “alt right” writer that won’t play act Hollywood Nazi online as “punching to the right.”

      Liddell wrote an excellent Counter Currents article explaining that the “1488” online culture is, at best, a feeder into the real “alt right.” The real “alt right” is the core, the actual “right.”

      “1488” is the watered down version for teenage boys until they mature enough to actually join the real White Nationalist “Alt Right.”

      What did Anglin have to do with any of it? He didn’t invent “1488” and he didn’t invent 4Chan and he didn’t even invent, or co-opt, the Pepe meme.

      • Petronius
        Posted September 26, 2016 at 3:24 pm | Permalink

        I’m with Liddel on that issue and just wish this whole Anglin/DS shit would die and disappear. Why call yourself Altright or New Right, if you prefer to go full old school internet Nazi instead?

        • Posted September 26, 2016 at 7:08 pm | Permalink


          If the DS types were just playing in their sandbox, it wouldn’t matter. But they go out of their way to attack anyone moderate (or even just non-trollish) or who otherwise won’t play act the Hollywood Nazi role – and anyone who objects is accused of “punching to the right.” (As if DS is even “to the right” of anyone.)

          As we can see here, commenter “WP” (a DS-er) is now following me from site to site because I’ve started calling out this behavior. When I first started AryanSkynet, were were immediately overrun with commenters from DS going out of their way to post over-the-top cartoonish “Nazi” style language.

          I see the DS as just the flip side of Milo – it’s all just internet trolling.

          • Petronius
            Posted September 26, 2016 at 8:18 pm | Permalink

            Yeah, that’s much how I see it. My view is even more negative though. All this talk about how important and daring trolling is or about the alleged achievements of those self-proclaimed “Nazi shitlords” doesn’t convince me. This whole DS thing is moronic, cartoonish, vulgar, destructive, wrong-headed, backward-looking, mean-spirited, potentially black-pilling and will attract all the wrong people for the wrong reasons. Soon you’ll have the problem again of the old WN movement, that the Altright will be filled with kooks, costume Nazis, misfits, psychos, and dudes in dire need of compensation driven by mere resentment and “Turner diaries” style porn fantasies. It is also the surest way to scare off and alienate any possible broader audiences for the cause. Similar damage is caused by all those Nazi avatar using/ Adolf posing commentators that dump their opinion piles in every Altright comment section they can find. No agent provocateur could do a better job than they, and probably many of them are exactly that. These are just narcissists masturbating to their own edgy internet ego-tripping. At the same time, they love to blackmail and harrass everyone who is against their poisonous stupidity by calling them luke-warm, soft, “cowardly”, “cucks” etc. I think it would be disastrous if the DS Nazi shtick will come to define either the Altright or White Nationalism, as seems to be the aim of these internet stormtroopers.

        • Posted September 26, 2016 at 9:47 pm | Permalink


          No agent provocateur could do a better job than they, and probably many of them are exactly that. These are just narcissists masturbating to their own edgy internet ego-tripping. At the same time, they love to blackmail and harrass everyone who is against their poisonous stupidity by calling them luke-warm, soft, “cowardly”, “cucks” etc. I think it would be disastrous if the DS Nazi shtick will come to define either the Altright or White Nationalism, as seems to be the aim of these internet stormtroopers.

          Well, we already have one documented case of the Daily Stormer publishing Joshua Goldberg, who was caught by the Australian Federal Police attempting to organize a “Muslim terrorist attack” while posing as an “ISIS sympathizer.” His fake Muslim persona was given major publicity by Rita Katz’ SITE outfit, a neo-con Israeli operation that “exposes” “radical Muslims” as well as “radical White Supremacists.”

          His fake “neo-Nazi” persona was given publicity by Andrew Anglin along with Rita Katz.

          As far as I can tell, Goldberg’s lawyers were able to plead some sort of “insanity” thing and he avoided jail. The Daily Stormer – as well as Rita Katz’ SITE Intel group – have done their best to simply brush this failed online propaganda campaign under the rug, but I for one will never tire of pointing it out.

          The Soviets called this technique “Enemy Face” and it’s as old as warfare. The “neo-Nazi” movement in America is of course rife with these sorts of groups.

      • WP
        Posted September 26, 2016 at 4:58 pm | Permalink

        Be forewarned.
        Tipster Rapist is a LE confidential informant, snitching for shekels.

  4. antuerius
    Posted September 24, 2016 at 6:50 pm | Permalink

    Pleasant reading — reassuring and exacting.

  5. Posted September 24, 2016 at 7:22 pm | Permalink

    From a branding perspective, one problem with the AltRight label is that both “Right” and “Alternative” already have meanings for average Americans, especially older ones. “Alternative” was last used as a brand during the 90s, to describe the grunge and post-grunge music scenes (ironically, it was mostly used after this music had become mainstream.) Grunge was a leftist response to 80s hair metal, and its values were liberal to the core. Before that, “alternative rock” or “alt-rock” was Lou Reed, the Cure, and stuff like that. Always beta-boy bands espousing liberal values and/or promoting “alternative lifestyles.” “Alternative” therefore carries connotations of cultural libertarianism for those who remember those times. Thus, it will make intuitive sense to a lot of regular people that the “alternative right” is the cultural libertarian right a la Milo, and not something else.

    I suspect this is part of why the media constantly conflates the AltRight with Milo. If the only thing your Fox news dad knows about the AltRight is that it’s represented by a guy in drag who loves Trump, he’s not likely to want to identify with it.

  6. German Warrior
    Posted September 24, 2016 at 8:45 pm | Permalink

    Alt-right is brand for political branch of pro white movement. As such its intended to be umbrella for organizations that work for white interests. Pro white movement is grassroots movement. Its rooted in dispossession and displacement of white men and it can not be co-opted. Its not going anywhere.

    Laws of nature are superior and our ideology backed by those laws are superior. I love the battle of ideas on alt-right. Clearly hardline approach like suggested in this article is the way to go. Most people reading both articles can easily see this clearly. Things will only get better for hardliners as I have already explained here.

    Under the line I trust laws of nature. Therefore I am not worried about this movement getting co-opted. If we allow that to happen it should rightfully die. Looking back at it I can only be thankful that libertarian and other civic movements got co-opted and destroyed. They weren’t potent enough to overcome the nefarious Jew. But it always comes back in meaner and stronger new form. Only once we get it right (read hardline enough) the movement will survive and prevail.

  7. Joe Gould
    Posted September 24, 2016 at 9:32 pm | Permalink

    The alt-right is white nationalism or it is nothing at all. Not a lower grade on a caste system but nothing at all.

  8. Nestor
    Posted September 25, 2016 at 6:04 am | Permalink

    I think Vox’s position is a bit more nuanced that what you describe. Otherwise, I agree with this article entirely.

  9. Reinout van Hulst
    Posted September 25, 2016 at 10:43 am | Permalink

    This article reminds of stupid blacks who maintain that there is no civilization in Africa ‘because the whites stole it’. It is very simple: ideas are not like cars. They can’t really be stolen.

    Even the idea of Coca-Cola cannot be stolen, only maybe the copyright: the exclusive use of the name. However, no one can claim the copyright to the use of the term ‘Alt-Right’. Therefore nobody can claim to define it exclusively.

    In other words, the Jews can use our memes and names, but to what effect?

    Also, there are no members or assets to take over, and no one can be expelled or purged. We are not a magazine like National Review. We do not have membership cards. Heck, there is not even an exclusive ‘Alt-Right’ message board the Jews can take over.

    As long as we ourselves produce culture, and use the term Alt-Right in our definition there is no way the Jews can shut us down or out from the ‘Alt-Right’. Compare the fact that normies can use Pepe too. Does that in any way substract from our glorious use of the meme? Of course not. It might even add to the gloriousness!

    • Fash McQueen
      Posted September 25, 2016 at 2:22 pm | Permalink

      Quote: “..ideas are not like cars. They can’t really be stolen.”

      “Alt-Right” isn’t an idea. It’s a brand. That’s why everyone always capitalizes it. Even you.

      Democracy is an idea. “The Democrat Party” is a brand.

      Skyscrapers are an idea. “Trump Tower” is a brand.

      The decision to post a self-contradictory comment under an article is an idea. “Counter Currents” is a brand.

      Quote: “..the idea of Coca-Cola cannot be stolen, only maybe the copyright: the exclusive use of the name.”

      Oh! So you DO recognize the difference between an idea and a brand now?

      Quote: “ one can claim the copyright to the use of the term ‘Alt-Right’. Therefore nobody can claim to define it exclusively.”

      There’s an army of tens of thousands of Alt Right, Nazi Shitlord™ “copyright agents” who would be glad to educate you in how to protect and define a brand without a copyright.

      Quote: “ one can be expelled or purged.”

      Please contact the current President of the John Birch Society and ask him how purges work. You don’t know who the President of the John Birch Society is, do you? No one does. They were purged. His name is Ray Clark. Hell, I had to look it up.

      Quote: “As long as we ourselves produce culture, and use the term Alt-Right in our definition there is no way the Jews can shut us down or out from the ‘Alt-Right’.”

      Umm… I’m glad that you finally came to agree with the entire premise of my article by the end of your comment.


      • Reinout van Hulst
        Posted September 26, 2016 at 6:20 am | Permalink

        Well, Coco-Cola is certainly an idea, in the sense of a concept, just like a skyscraper. It has certain physical characteristics: brown, sweet etc. and it has non-physical characteristics, or associations. For example: a happy race mixing party on the beach…

        A brand is a commercial term. Usually, a brand is protected by copyright, which guaranties exclusive use to a certain person. State power is involved.

        The Alt-Right is an idea. No one has claimed copyright, so it is not a brand. And ideas cannot be stolen, only spread.

        Your army of Shitlords can define what they mean by Alt-Right, but not exclusively. Only if they could put everybody in jail who uses it in a different manner. I do not think the Obama regime would be willing to cooperate.

        If you want to purge someone, you must purge him FROM something. The Alt-Right has no assets someone can be purged from. There are no membership cards to take back, no magazine where you cannot publish anymore, no money you cannot get access to anymore. Nada. Nothing. The fact that the president of the John Birch Society is unknown is not at all relevant, because he was not purged from the Alt-Right, but from the Mainstream Media.

        I do not agree with the premise of your article, because that is the idea that we are able to define the Alt-Right exclusively, and purge people who disagree. This is incorrect. We can only produce culture that reflects our world view, preferable in large quantities and of high quality. This is how you change culture. Maybe this is also what you think, but your article does not express this well.

        Please keep the conversation civil. Your sneers are not helpful.

        • Fash McQueen
          Posted September 27, 2016 at 2:27 pm | Permalink

          Quote: “Well, Coco-Cola is certainly an idea”

          Soda is an idea. Coca-Cola is a brand.

          Quote: “Your army of Shitlords can define what they mean by Alt-Right, but not exclusively.”

          Even with a copyright, Coca-Cola can’t force every human to use the term properly and “exclusively”. Many people will use the word Coke, generically. But they know that if they ask for a Coke they’re going to get a Coke, a Pepsi, a Big-K, etc. Practically no difference. But, if someone asks for a Coke and the person hands them a tree-frog, they’ll consider that person insane.

          Same with the Alt-Right. We can aggressively force the definition to such a degree that if a person is asked about the Alt-Right and they start describing neoconservatism, they’ll be considered insane.

          Quote: “Only if they could put everybody in jail who uses it in a different manner.”

          We’re just getting started. Be patient.

          Quote: “Please keep the conversation civil. Your sneers are not helpful.”

          “Sneers” are one of the greatest weapons of the Nazi Shitlord™ — along with branding.

  10. Plato Zorba
    Posted September 25, 2016 at 5:20 pm | Permalink

    Good article.

    As you said, the AltRight, if it’s to achieve its goals, must remain ideologically pure and explicitly White. The “purity spiral” that that certain parasite, whose name I will not repeat here, made mention of is, in reality, little more than bitter wine pressed from the sour grapes that once hung in that half-breed’s on-line orchard.

    Well let them rant. Let them spit their bile. Those insignificant pretenders to the throne.

  11. rhondda
    Posted September 25, 2016 at 5:51 pm | Permalink

    If it really is a brand a la the American mercantile system, then shouldn’t someone trademark it before Milo does?

  12. Peter
    Posted September 25, 2016 at 8:49 pm | Permalink

    Ok ok… so this is about a)branding, and b)hostile takeover-problems of brands. And the solution is that potenial allies shall politely use their own name and not the brand “alt-right”.
    I sincerely hope that this will simply happen so that we can concentrate on the actual objective, the White Republic. As it stands, we´ll need to coalise for a majority in order to drive the anti-white regime out. And here´s where the purity problem comes in: when the alt-right insists on purity and is not able to coalise for the sake of a key target (i.e. the White Republic) because of dissent in secondary questions (ggggaaaayyyyyy…. the SATAN of the alt-right, and similar childish crap), then we will all die and it is the fault of the alt-right! Whites will then have proven to be intellectually unfit to survive: don´t let this happen whoever has leadership responsabilities here!

  13. Hendrik
    Posted September 25, 2016 at 9:21 pm | Permalink

    Great artcile!

    I just saw that Vox day reacted to this article and the one by Michael Bell (which I liked, too).

    Vox Day is trying to paint a picture of two slightly different views within the Alt-Right.

    Alt-White versus Alt-West.

    But the real distinction is not White versus West.

    The real distinction is truth versus half-truth.

    It is that simple!

    There are only two types of people in the Alt-West:

    – Whites who have not yet made the last logical step (Some might call them cucks)

    – Non-Whites who want to be part of the Alt-Right

    Vox Day says in his 16 points about the Alt-Right:

    “The Alt Right believes in victory through persistence and remaining in harmony with science, reality, cultural tradition, and the lessons of history.”

    Science, reality and the lessons of history show us that people of different races should not live together.

    And we have to be persistent about that!

    If you accept race realism, then your accept that there is no room for non-white populations in white societies.

    If you do not accept race realism, then you are either uneducated, stupid or evil.

    In Point number 5 Vox says that all nations have the right of a homogeneous existence. But then in point number 10 he says:

    “The Alt Right is opposed to any non-native ethnic group obtaining excessive influence in any society through nepotism, tribalism, or any other means.”

    So which one is it? “No non-white ethnic groups should live in the west” or “No non-white ethnic groups should gain excessive influence in the west”?

    If it is the first one, then it makes no sense to even bring up the second one.

    If it is the second one, then how does it look in practice? Is Vox planning to make non-whites second class citizens to prevent them from gaining “excessive influence”?
    How much influence is excessive? How many Indians can Sanjay hire before it is nepotism?

    How does this work, Vox?

    In Point 12 Vox says: “The Alt Right doesn’t care what you think of it.”

    But then he starts his latest article with the following words:

    “I’m not sure that many in the Alt-White understand the concept of branding very well.”

    Compromising the truth for marketing reasons is definitley not what I understand under “The Alt Right doesn’t care what you think of it.”

    Nor do I believe it is good branding.

    If there is a brand for the Alt-Right it should be “No Compromise!”.

    His latest article ‘Taxonomy vs marketing’ is basically a wall of meaningelss text to distract from the intellectual inconsistency of his ‘Alt-West’ positions.

    • Giuseppe
      Posted September 26, 2016 at 5:45 am | Permalink


      He promotes these values, among others:
      1. truth is paramount.
      2. “we don’t care.”

      His failed attempt to manage the AltRight to his liking is so logically inconsistent with so many of his other positions, that it has put everything he promotes in question for me. Disappointing.

  14. Proofreader
    Posted September 26, 2016 at 3:10 am | Permalink

    Rework the reference in the following text? Embed the link in the first paragraph?

    They’re called “Cultural-Libertarians.” Milo and his partner, Allum Bokhari, have written, extensively, about it in Breitbart.

    “Rise of the Cultural Libertarians”

  15. J.A.H.
    Posted September 26, 2016 at 10:22 am | Permalink

    ‘– Defenders of Christendom’

    Speak for yourself.

  16. Petronius
    Posted September 26, 2016 at 3:41 pm | Permalink

    Vox Day is one of the very best men on the front against the left, and he does explicitly support White Nationalism:

  17. Petronius
    Posted September 26, 2016 at 7:52 pm | Permalink

    I can understand the concerns about entryism, hijacking, downwatering etc, but I have always thought of the Altright as a loose umbrella term with different sorts of right leaning sections to undermine the leftist mainstream and stretch the Overton window etc., rather along the lines of the caste model proposed here. If its essence is White Nationalism, why not call it “White Nationalism” instead, why use the term Altright at all?

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