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American Restorationist Fashion

Fascist Fashion

Fascist Fashion

932 words

Alex Kurtagic’s recent article, “Mastery of Style Trumps Superiority of Argument,” underlines the importance of developing an attractive image for our movement, one that appeals to our aesthetic tastes and offers a true alternative to the hostile establishment’s status indicators. But what would that style actually be?

In some of his other articles, Kurtagi? appears to favor a more martial look, one reminiscent of 20th century fascist movements and cogent with his affinity for Black Metal and its attendant subculture. While I rarely find myself disagreeing with him, I believe this image is unlikely to coalesce with the spirit and direction of our movement, at least in the White American context.

Just as substance relies on style, style also relies on some degree of substance. The image must jibe with the spirit of the people and their idealized self-image. Kurtagi?s vision is clearly Continental, martial, urban, and collectivist. That’s dissonant with an American spirit which is more masonic than martial, more rural than urban, and more individualist than collectivist. While many in the New Right cast a jaundiced eye on American heritage and culture altogether, a serious and practical effort to outline our style needs to come from and speak to that White American heritage and culture.

White Americans are only beginning to realize the loss of the the power, esteem, and respect they once commanded, but there’s a pattern they’re likely to follow as they awaken. They’ll attempt to restore their former glory by restoring the symbols and styles they associate with their vision of America’s golden age. This golden age is not the proper Golden Age familiar to Radical Traditionalists, but a more specific one, particular to the White American ethnic people and their collective imagination.

When the National Socialists did this, they turned on the decadent modernism in their cities and scrambled to restore those things they identified with German greatness: Norse myths and runes, the Aryan racial ideal, and Prussian military excellence. This second spirit is a sort of revival of a nation’s ancestral memory. Like Spengler’s second religiosity, it’s less about ideology than instinct. It can often anachronistic and even paradoxical, as with contemporary Russia’s awkward fusion of Bolshevik  and Orthodox nostalgia.

In America, this process is just beginning. The Tea Party movement is restoring a trove of long-forgotten symbols and styles from the American Revolutionary period. They’re dressing up in Continental Army uniforms, waving their Gadsen Flags, and rallying to the Lincoln Memorial. Never mind that Lincoln was the tyrant who extinguished the American Revolutionary spirit. Never mind that their trip to the Lincoln Memorial was a globalist and multicult farce.

The takeaway is that the American people are in the primordial stage of rejecting their decadent elites’ false idols and ideals. There’s a resurgent interest among young White American men in reclaiming their masculinity. There’s a growing rejection of the feminist movement and the barren life it yields among young White American women. There’s a growing sentiment among a generation in favor of reviving and traditional gender roles and responsibilities.

A new spirit of manliness is developing, similar to what emerged in fascist Italy, propelled by this new American Restorationary spirit. Masculine sites like The Spearhead and Art of Manliness are increasingly popular and influential. Even the more decadent sites like Roissy’s site on “game” reflect a rejection of the emasculation that the modern misandry bubble has wrought.

What we need to do is bridge this emergent nationalist spirit and our nationalist ideology through the development of a subculture that reconnects the White American heart and mind. The image we need to project is a Radical Americanist one, one that people will intuitively associate with our golden age. We need to embody the image of the self-reliant country gentlemen who founded this nation.

In place of a type-true people, born of and grown on the soil, there is a new sort of nomad, cohering unstably in fluid masses, the parasitical city dweller, traditionless, utterly matter-of-fact, religionless, clever, unfruitful, deeply contemptuous of the countryman and especially that highest form of countryman, the country gentleman. Oswald Spengler, The Decline of the West

Rune RingIn practice, this would include dressing like a traditional adult American man: with a clean dress shirt, a simple analog chrome watch, a black belt with a chrome buckle, khakis or jeans, black socks, and black boots or dress shoes. He would also wear a traditional hat, like a fedora or a flat cap, and know when and where to doff it. Aside from the hat, the costume is typical business casual. A ring, perhaps with an A3P logo or some runic characters, would be the only explicit indication of subcultural identity.

Don Draper in "Mad Men"

This look projects competence, seriousness, and and traditionalism. I’ve been impressed over the last couple years with how people carry themselves differently and speak a bit more formally when I’m wearing my fedora. It’s an immediately understood indication that I reject this Zeitgeist. It also serves as a “peacocking” device, as grown men’s hats are virtually unseen nowadays.

In a way, our task is that of auditioning to be White America’s foremost organizers and advocates. So why not dress a bit like we’re interviewing for a serious job? If the look gains traction within a pro-White subculture, the subtle accessories will be sufficient to let our allies and enemies know we’re radical subversives. At the drop of a hat, we could slip our rings into our pockets and blend into corporate and blue-collar White America.


  1. Posted September 15, 2010 at 9:26 am | Permalink

    I am in complete agreement about the need to be style-conscious in a manner that not only projects the right subset of values and is contextually relevant in a cultural sense. This means a style that is uniquely American in America, and one that is uniquely European (be it specifically German, Italian, or whatever) in Europe, even if the slightly divergent expressions of heritage are linked by common underlying values. The images I chose to illustrate my articles dealing with fashion and style were defined by the availability (or un-) of pre-existing examples – they were merely intended to show how others had done it in the past. As such they were meant as a point of departure, a trigger for the imagination, rather than a paragon.

    • Posted September 16, 2010 at 6:45 am | Permalink


      Thank you for responding and clarifying that. Now I’ll need to try to find at least one matter where I disagree with you, lest I be redundant.

  2. Greg Palino
    Posted September 17, 2010 at 4:49 pm | Permalink

    I guess I am an “American traitor” because I most definitely “cast a jaundiced eye on American heritage and culture altogether.” I am with Yockey in believing America is a European bastard who stabbed our father/motherland in the back (albeit under liberal-judaic influence). Our founding fathers were (classically) liberal nutcases who caused revolutions around the world, and a nation that exports it’s degeneracy throughout the world. There is a direct link from what they proposed then to what we have now. It was destined from it’s inception to create something like what we have today. The fact of the matter is, they believed too much in the lemming, they were smart but had no concept of wisdom. They spread poisonous ideas amongst the masses and rejected what was left of the already declining positive traditions of Europe. The only part America that was ever worth anything was the Aristocratic South (Georgia and South Carolina mostly), and even they were only half worth anything.

    I’m sorry, but our hope lies in greater Europe, not America. We are more likely to meet with success in South America than the United States, and that’s a serious statement.

  3. Rob S.
    Posted September 18, 2010 at 10:39 am | Permalink

    My feelings have some overlap with some of yours. But American dress is probably what we need to make a serious effort here. And making a serious effort here is very worthwhile. Like almost any of us, I expect American power to eventually sink bigtime. Still, Americans will have some power and prestige and money, and can help efforts elsewhere, with or without having actually achieved a good-sized ethnostate here. Also, some have put forth the horror scenario that America might militarily attack a racialized (part of) Europe sometime in the future. (Even if the country has an economic disaster sometime, it’s gonna take a while for the arms the country already has to wear out. American military power will not totally evaporate.) Suppose we got even 1/3 of Whites on our side: this could make such an attack impossible to even consider.

  4. Gregor
    Posted September 18, 2010 at 12:45 pm | Permalink

    Time to get that Rune Ring I’ve always wanted. Time to get that fedora too!

    Matt …. you and several other people in this “confederacy” of blog sites are hitting on all cylinders with this “cultural” thing, which at some point parses as a “fashion” thing. You, Kurtagic, J. Ryan, and others we all know, seem to be heading in this direction.

    It is excellent.

    Have you ever heard of “Reception Theory”?

    If not, you may find some useful things in this “pomo” idea that meaning of the “text” is as much a function of the mental world of the “receiver” as that of the “author”. GooGoo “reception theory” and you’ll find some basics that may help amplify the cultural effects on “our people” you seem to want to “cause”.

    No matter how well thought out or brilliant the ideas presented here are, if they are not “tuned” to the same frequency as the “receiver”, they will not be able to penetrate. This seems to be a truth “we” often overlook. By addressing people inside their existing “status and prestige” structures, often fashion based, we can use the “carrier wave” opportunity provided and “modulate” it with our meme-insertion “message”. The “meaning” and “power” of that message can only “arrive” if it’s on a carrier wave already tuned in to by the “receiver”.

    Thanks for your work.

    Us for Ourselves Forever!

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